Hotel Vermont and Community Entrepreneurship (v2)

(c) Hotel Vermont 2017

Hotel Vermont and Community Entrepreneurship

Hotels as Community Centers

(c) Hotel Vermont 2017

A little history

• http://www.slideserve.com/Patman/a-brief-history-of-the-hotel-industry

(c) Hotel Vermont 2017

(c) Hotel Vermont 2017

Hotel Vermont History

• June 22, 1911 Hotel Vermont opens: https://vimeo.com/21512755

• During prohibition it found creative ways to serve the community

• Closed in 1970 as hotel• Alternative uses often as housing (in this case

apartments, later condos

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A new Hotel Vermont2013

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TrendyTimeless fusion of

old & newExclusive

“in crowd”

Accessible, democratic

Cool Warm, inviting

Soul less Heartfelt

Selfish Giving

Fabricated

Authentic &

natural

FROM “BOUTIQUE HOTEL” TO THE “UN”HOTEL

BOUTIQUEHOTEL

Hotel Vermont point of view

The ultra stylized hotel

The “un hotel”

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PERSONAL. NATURAL.

Improve the customer’s mental and physical well being

Be a good global and local citizen

Promote the local business and natural environment

Be grounded

PURPOSEFUL.

Warm, attentive service

Feels like yours

Special touches

Human centered

Embraces community and values

Infused with nature; true to localeGreen and sustainableSimpleFarm to tableSense of freedomEmbrace the outdoors

BRAND PILLARS

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We believe in (being):

simple humorous uniquecurious natural warm hosts supportive personal truthfullocal honest health profitableenthusiastic empowered

approachable proud surprised accountable

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Hospitality is present when something happens

for you. It is absent when something happens

to you. Those two simple prepositions - for and

to - express it all.

(c) Hotel Vermont 2017

(c) Hotel Vermont 2017

(c) Hotel Vermont 2017

Our Learning Model

WHY

WHATHOW

IF

(c) Hotel Vermont 2017

Hotel Vermont and Community

• Hotels fill an important role in a community (examples)

• Hotels are a reflection of the community they live in

• Hotels can ignite neighborhood improvements• Hotels = Visitors = Income for the city and

neighborhood = better standard of living• Hotels can ignite new business

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Learning about our Community

(c) Hotel Vermont 2017

Reflect Vermont in designLocally designed and built

The importance of partnershipshttps://vimeo.com/154906051

(c) Hotel Vermont 2017

Supporting local food (and beverage) systems

https://vimeo.com/107094771

https://vimeo.com/159359459

(c) Hotel Vermont 2017

Sharing community with guestshttps://vimeo.com/118486873

(c) Hotel Vermont 2017

Be a good neighbor

– Connect with immediate neighbors– Importance of a healthy neighborhood: participate

and support local charities (HV donates over $50,000 a year, both in cash and in-kind donations)

– Working with city government, law enforcement, retailers, businesses, business associations, non profits

(c) Hotel Vermont 2017

Connecting with neighborsHotel Vermont Mini Library project

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Importance of economic development

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Support Entrepreneurship

http://www.wcax.com/story/34958274/vermont-women-talk-business-in-burlington

(c) Hotel Vermont 2017

What is your role in the community?