Heritage Key - Culturemondo Taipei

Heritage Key - Experiencing Ancient

CultureClaus Nehmzow

Alcus International Ltd.

4th Culturemondo Digital Culture and Heritage Roundtable

Taipei, Taiwan December 10th to 12th 2008

1Friday, 12 December 2008

Agenda

• Consumer demand for ancient culture

• Current offerings and their limitations

• An immersive, consumer-centric approach to experiencing ancient cultures

2Friday, 12 December 2008

Global demand for Ancient World experiences is massive

Source: Unesco, UK TV Survey, other US/UK stats

3Friday, 12 December 2008

Current offerings are mostly museum/media - not consumer/interest centric

4Friday, 12 December 2008

• Visiting real locations might suffer might shrink in a recession

• Real locations have limits of number of visitors before suffering irreparable damage

• Most popular exhibitions are crowded, you can’t get close to the artefacts

Visiting original exhibitions and locations: highlights but also limited

5Friday, 12 December 2008

Heritage Key: high quality ancient world experience - enhanced by community

6Friday, 12 December 2008

Working with many culture experts and institutions

• Egypt:

• leading antiquities expert

• Nigel Hetherington, Owner, Past Preservers, Egypt

• Dr Kent Weeks, American University of Cairo, Director Theban Mapping Project, discovered KV 5

• China:

• X'ian Museum of Teracotta Horses and Warriors

• Prof Wang Tao, Chair of SOAS, University of London

• Janice Lee, PHd student SOAS and staff member X'ian Museum

• Others

• Museums:Robert Knox, ex Keeper (30 years) of SE Asia Dept, British Museum

• Ashley Brown, CEO, Brown Reference Group. Content provider.

• Sandro Vannini, Owner, Studio Vannini Photos, Italy

7Friday, 12 December 2008

Focus on quality: best content, museums, collections, heritage sites, and historians

8Friday, 12 December 2008

Rich media, including video content, photos, maps

9Friday, 12 December 2008

Unique: a 3D immersive time machine - “as is” and “as was”

originalvirtual

10Friday, 12 December 2008

Multiple visitors can share a virtual visit to the egyptian tombs, “as they were”

11Friday, 12 December 2008

The high quality cultural artefacts can contain further embedded multi-media

• Original high quality photography

• Work with site owners and archaeologists

• Real world replication / virtual experience

12Friday, 12 December 2008

Historians and experts will provide lectures and tours

13Friday, 12 December 2008

A video filmed “in-world” illustrates work in progress on the terracotta warriors

14Friday, 12 December 2008

The (virtual) valley of kings at an early stage

15Friday, 12 December 2008

Heritage Key will not compete but complement and partner with others

• Free website access• Subscriptions

(masterclasses, virtual exhibitions)

• Exhibition/Massterclass entrance fee

• Affilitate programs• Merchandizing• Sponsorship programs

• Licensing partner content• Creating original artwork

• Centered around topics of interest• Creating original artwork

• Cross promotion with partners• Cross links from virtual world -

website

16Friday, 12 December 2008

What questions do you have?

17Friday, 12 December 2008