Group Project Submitted: Girl Effect Presentation

Digital Business Model Presentation

Presented by Team Two:Robin Ray

Suraj AtreyaBeatriz Briones

Alex LundAnna Arancon

Adriana Mancilla

Overview of Organization

• VIDEO

Overview of Organization

Target Audience:

• Government or International Organizations• Private Donors• NGOs • Private Employers• General public

Services Offered• Counting

• Working to officially recognized identification for adolescent girls

• Collecting data on adolescent girls and disaggregate it by age and gender to asses whether programs are reaching adolescent girls

• Investing

• Increasing funding for adolescent girls • Expanding opportunities for girls to attend secondary

school• Re focusing HIV - AIDS prevention • Re orienting health delivery systems to work fro

adolescent girls• Economically empowering adolescent girls by

building and protecting their assets

Services Offered

• Advocating

• Making the law work for adolescent girls• Equipping adolescent girls to advocate themselves in

their communities• Mobilizing communities, families, men and boys to

support adolescent girls

Services Offered

Geographical Markets• NGOs and Government

• Latin America• India• Bangladesh• Africa

• Donors• UK• Canada• US• Australia • Western Europe

Current Business Model Partner Network Key Activities Offer C Relationship C Segments

•Global giving •Local government•Local Ngos•Businesses•United Nation Foundation•Coallition for adolescent Girls• Those who work for girls

•Advocate•Count •Invest

Key Resources•Volunteers•Paid staff•Strong relationshipsInformation gathering

•Raise awareness about empowering adolescent girls as a solution to global poverty.•Influence and leverage policy makers to incorporate adolescent girls into their program and their police.•Motivate practitioners and NGOs to build their girl expertise

•Tax reductions•Corporate Social Responsability•Training programs for NGOs

•Government•International organizations•Private donor•Practitioner or NGOs•Private employer •Online donations

•Corporate partners donations•Text messages •Volunteering

D Channels

Benefit Streams •Donations•Volunteering•Influencers «spreading the word»

Current Business Model

Donors

Girl Effect.org

NGO-Government

Framework for Costumer Motivation

• NGOs / CEOs

• Individual doners / Private /Companies

• Government

Irritation Fun

High involvemnt

Low involvement

PositiveNegative

AspirationFrustration

Framework for Understanding Consumer Motivation

Individual Doners

Companies

Private Employers

NGOs

Government

• Crowdsourcing

• Gamification

• Aggregation

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Potential Business Models

Crowd Sourcing

BenefitsOffers Brisk Economical SolutionsAccess to a Much Larger Talent PoolBetter Understanding of Customer NeedsLeverage expertise throughout the world

• In-game advertising is thriving.• Gaming connects brands to valuable audiences• In-game advertising works.• In-game advertising is measurable, inexpensive and easy to do.• Buying and selling virtual goods is becoming mainstream.

GamificationGame

company creates a game and makes it popular

1Brands join

the games to advertise or sell virtual

goods2

Brands get customer

engaged or monetize

their virtual goods

3Companies get revenue from the brands to allocate them on the games

4 Measurement and results are communicated 5

Aggregation

Content sourced Users rate contentMeasurable and scalableLarge accessibility

Portal feeds information from many

sources1 Users recommend

content2Community

rates and the most popular

content is shown

3

Encourages sharing 4 Monetize and

Sustain 5

Accesibility and Attractiveness

10 1622

22

10

ACCESIBILITY

ATTRACTIVENES

CSG

A

1-9-90 Rule

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Selected Business Model

Justification

• Talent: tap creative and inspired participants whom you can leverage to create results

• Affordability: breaking it down into smaller and more focused pieces

• Expertise: only people with expertise in that particular area will engage

• Speed: The “crowd” can do it! and with quality• Ripple effect: information can be disseminated from

community to community to broaden its impact.

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Motivations to participateMOTIVATION PHRASESProtective I feel I belong to a communityValues I feel its important to help othersCareer I can show my work and make new

contactsSocial People I´m close to do itEnhancement It makes me feel neededIdeology I believe on the benefits of the project

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Micro volunteeringDomain engagement

Volunteers

Fundraising Community Gaming Mobile Transactions

Funding

Social MediaBrands

Share results

Awareness Social Media

Brands

Business Model

Social Media Channels

Functionality:• Adopt a Project• Share your Project• Ask your community to join• Request Funding• Share Updates

Social Media ChannelsBenefits:• Deep relationships and engagement• Extensive reach• Easy to participate• Facilitates crowdsourcing • 51% of donors prefer giving online

Cases:

Social Media Channels

Mobile ChannelsFunctionality:• Access the mobile website • Process payments through a mobile phone• Receive notifications on the status of the project• Send messages to friends for support

Mobile ChannelsBenefits:

• High Open Rate • Lower resistance to spending • Simple method to donate • Real time engagement with users

Mobile ChannelsCase Studies:

Girl Effect – Collaboration with Brands

Stories: Know about girls – photos, words, artStories: Know about girls

– photos, words, artUser sharing to friends, donate, contribute

Comment, rate, acquire points

Collaboration with Brands – Cause Marketing

Brands incentivize users and / or Girl Effect

User engagement with Brands, PR

Some examples

BenefitsCollaborative approach

Cause Marketing and Relevant Targeting

Comment, Rate, Participate

Users get to see results of their contribution

Micro-volunteering

Sign up and get a profile:

interests and skills

Connect with volunteering opportunities

Volunteer and record your

efforts

Microvolunteering

• Convenient

• Crowd-sourced

• Network-managed

Benefits: Case Study:

Transactions

Transactions

• Convenient and simple

• Wow people everyday in every way

• Privacy and security

Benefits: Case Study:

Domain engagementExpertise support Emotional support

Job generation

GIR

L PR

OJE

CT

• Securing Girls projects to succeed

• Bigger support for Girls

• People keen on sharing knowledge

• Giving supporters social recognition

Benefits

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• Securing Girls don´t get pulled down by their environment

• Provinding a support network to Girls

• Profesionals get recognition and practice (pre graduates)

Benefits

Domain Engagement

FreelancersCompany or institution´s

need

FUND RASING

Deliverables

FUNDRAISING

COMMUNITY

Game Industry

Creation

Virtual Goods

Revenue

Monetize

Gaming

BenefitsPersonal achievement.

Group motivatorContextual communications.

Social Media Integration.

GEO Location VOLVO on MyTown Taami Nutz on Farmville

Some examples

Micro volunteeringDomain engagement

Volunteers

Fundraising Community Gaming Mobile Transactions

Funding

Social MediaBrands

Share results

Awareness Social Media

Brands

Business Model

Girl Effect + Digital Business Model

• VIDEO

Thank You!

Questions?