View
411
Download
3
Category
Tags:
Preview:
Citation preview
Google AnalyticsAbsolutely everything you ever
wanted to know – in 40 minutes
• Source/Medium• Visitors Flow• Social Flow
What I promise to cover
Source/Medium
• Source – where the traffic came fromExamples: Google Search, Yahoo Search, newsletter, etc
• Medium - Qualifier for Source; Google/Organic vs. Google/Referrer
Keyword
• KeywordThe term or keyword is the word or phrase that a user types into a search engine.
New vs. Returning with Source
Blog
Source
Audience – Visitor Flow
Traffic Sources - Social Visitors Flow
4 Awesome Metrics
• Loyalty - Frequency• Recency• Length of Visit• Depth of Visit
Frequency
Recency
Content Overview
Questions
Angela BelfordThe Belford Group
@angelabelford
Recommended