Goal! How to Score With "The New" Email Marketing

1  

Lindsay  Arndt  Email  Marke,ng  Expert  lindsay@bluewaterbrand.com      

Goal! How to Score with The New Email Marketing

Email  Marke2ng  of  the  Past      “The  Old”  Email  

2  

•  Fresh  &  New  •  No  expecta,ons  

•  Popularity  •  Join  the  masses  

•  Experience  •  Be  Involved  

#TheNewEmail  

•  Knowledge  •  Big  expecta,ons  

•  Drive  •  Beat  the  masses  

•  Dedica2on  •  Be  the  Best  

3  

Email  Marke2ng  of  Today  “The  New”  Email  

#TheNewEmail  

4  

3  Things  You’ll  Learn  Today  

1)  The  Power  of  Integra2ng  Email  with  Social  &  Mobile  

2)  How  to  use  Data  to  Create  Engaging  Email  Marke2ng  

3)  Understanding  the  Benefits  Measurement  

#TheNewEmail  

5  

OLD  EMAIL  MARKETING  

•  The  Forward    •  Connec,on:  Family  &  Friends  

•  What  do  I  get  in  return?  

   Email  +  Social  Media      

#TheNewEmail  

6  

   Email  +  Social  Media      NEW  EMAIL  MARKETING  

•  Social  Share  BuPons  •  Connec,on:  Family,  Friends,  Customers,  

Fans,  Followers,  etc.  

•  This  is  interes,ng!  Take  a  Look!  

#TheNewEmail  

7  

 Email  +  Social  Media  MVP  

#TheNewEmail  

8  

Share  Offer  

“Like”  Op,on  

9  

Email  +  Mobile    OLD  EMAIL  MARKETING  

•  Desktop  Viewing  •  No  Smartphones  =  No  Mobile  Access  

•  Text  &  Clip  Art    

#TheNewEmail  

10  

NEW  EMAIL  MARKETING  

•  Smartphones  are  Here!  

•  Text,  Images,  HTML,  Flash…  

Email  +  Mobile    

#TheNewEmail  

11  

 Email  +  Mobile  MVP  

12  

Social  Share  BuPons  

Personaliza,on  

Offer  

Large,  Clickable  Links    Subject  Line:    Short  &  Sweet  

13  

HALFTIME    

14  

Email  +  Data    OLD  EMAIL  MARKETING  

•  Collect  &  Send  •  Capture  Email  Address  

•  No  Other  Customer  Data  

•  No  Personaliza,on  

•  SPAM  

#TheNewEmail  

15  

NEW  EMAIL  MARKETING  

•  Targeted  Messaging  

•  Customer  Data  

•  Buying  Behavior  

•  Customer  History  

•  Geographic  Loca,on  

•  Use  of  Personaliza,on    

Email  +  Data    

#TheNewEmail  

16  

 Email  +  Data  MVP  

#TheNewEmail  

17  

Triggered  Email  Type:  Welcome  

Social  Share  

   Personaliza,on  

Offer  

18  

   Email  +  Measurement    OLD  EMAIL  MARKETING  

•  Collect  Minimal  Stats  

•  Number  Sent  

•  Number  Opened  

•  CTR  

#TheNewEmail  

19  

#TheNewEmail  

NEW  EMAIL  MARKETING  

•  Advanced  Sta,s,cal  Repor,ng  

•  Grade  Past  Performances  

•  Roadmap  to  Success  

•  Customer  Engagement  

   Email  +  Measurement    

20  

 Email  +  Measurement  MVP  

21  

Offer  

Offer  

Social  Share  

Great  Use  of  Data  &  Measurement  

Targeted  Subject  Line  

22  

Win  with  The  NEW  Email  Marke2ng  

•  Social  Sharing  •  Build  Your  Fan  Base  

•  Mobile  Op2miza2on  •  Get  Pumped  Up  

•  Data  Collec2on  •  Prac,ce,  Prac,ce,  Prac,ce  

•  Measurement  •  Create  Your  Star,ng  Line-­‐up  

#TheNewEmail  

23  

24  

Lindsay  Arndt  Lindsay@bluewaterbrand.com       Bluewaterbrand  

Connect with Us!

25  

@BluewaterBrand  

facebook.com/bluewaterbrand  

Bluewater  Inc.  

bluewaterbrand.com/blog  

#TheNewEmail