Global marketing Strategies

Marketing Management PRESENTED TO : SIR IMRAN INAM PRESENTED BY : WAQAS ILYAS (BA 582702)

Today’s topicGlobal Marketing Strategies ?

What is Marketing? Marketing is a form of communication between you and your customers with the goal of selling your product or service to them.

What is the Global Marketing Strategies? A Global Marketing Strategy (GMS) is a Strategy that encompasses countries from several different regions in the world and aims at Coordinating a company’s marketing efforts in markets in these countries.

Components of a Global Marketing Strategy• Identical Brand Names• Uniform Packaging• Standardized Products• Similar Advertising messages• Coordinated Pricing• Synchronized Product Introductions• Coordinated sales Campaigns

Practical Study of the Organization with Respect to Topic

The McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 120 countries across 35,000 outlets.

Why is McDonalds Successful in many countries around the world? We can point out following points for McDonald’s Marketing Strategy around the world.

◦ Quality, Service, Cleanliness & Value (QSC&V).◦ Innovative way of Presenting itself among people.◦ Welcoming all category’s people.◦ Regional taste and menu.◦ Various kinds of ventures in market.◦ Increasing demand of fast food over the world.◦ Increase foreign capital inflows

Example of Global Marking Strategy Whereas in Asia, the trend is different. The people in Asia want food as per their taste, which McDonalds served them. They prepared their menus, which included regional taste of people. For Example, In India McDonald does not serve beef as Hindu culture does not accept it. Whereas it serves chicken in India.

SWOT Analysis Strengths• Home Delivery Services• Children Targeting• Heavy Advertising

Weakness• Local fast food Restaurant Chains• Leading competitors like Subway, Wendy’s Company.

Threats• Lawsuits against McDonald’s• Negative Publicity

Opportunities• Enhance the Mass Media for Advertising is very important.• Enhance the Global Transfer of Communications.

Conclusion & Recommendations GMSs have become increasingly important with the internationalization of business and globalization of markets. Its’ global success is achieved by the company’s strategy and tactics.