Getting Social Media RIGHT - #NSBAConf

R.I.G.H.T

Getting

Presented By Angela Maiers @angelaMaiers

@angelamaiersangelamaiers.com/blog

#NSBAConf#Choose2Matter

Passion Driven Experiences

SOCIALcentered

talk

passion

people

customized

connectionsconversations

powernetwork

realtime COMMUNITY

WE

US

NOWnew

unityfreedom

COLLECTIVE

likelove

freedomreal

We ARE the web

RIGHT

ealintegrated

enerous

onor

ells OUR story

Real

“IRL”

THIS IS ME!

Angela Maiers

THIS IS WHAT I BELIEVE

THIS IS MY MISSION

aka My Job, My Passion, My Calling

www.angelamaiers.com

@angelamaiers

angelamaiers

THIS IS ME!

EVERYWHERE

Text

Welcome to the Community!

TWO -WAY CONVERSTATIONS

REAL

D

Integrated

INTEGRATEINTEGRATEINTEGRATE

ANNOUNCEMENTS

NEWSLETTERSREPORTS

CONFERENCESEVENTS

EMERGENCIESCANCELATIONS

EMAILS UPDATES

REMINDERS

Global Marketing• Confidential • 11/28/1234

There’s and APP for That!

Global Marketing• Confidential • 11/28/1235

WHAT ARE WE DOING? WITH WHO? WITH WHAT? ENHANCE/

AMPLIFY?

? ? ?

1.

2.

3.

EmergencyNotification

Parent Event

PARENTS PHONE TREE

PARENTSTeachers

FlyersEmailsW.O.M

???

CUSTOMIZED ALERTS and MESSAGES

• My child is in __ grade.

• My child has regular access to a computer at home with Internet access to support academics. Yes - No

• I have access to email. Yes - No (If you answered no, please provide your name and your child's, and we will provide hard copies of communications.

• I mostly access the Internet for school communications on my:

• Home computer • Work computer • Mobile device • Other (please specify) _______

What tools does your community have access to?

via Joe Mazda

Generous

In Social Media...

You GIVE before

You GET

SHARING GREAT CONTENTBLOGS

ARTICLESPICTURES

VIDEOSTUTORIALS

TIPS

YOU MUST

HEARME

HELP ME.TO

70 - 20 - 10

Targeted Tweeting

Honors

Give Them A Front Row Seat To Their Own Brilliance

lwaysABe

C apturing

Are you prepared to AMPLIFY

the AWESOME?

�63

Tells“OUR” Story

ARE A

BRAND

STORY = YOUR BRAND

IF YOU DON’T TELL YOUR STORY

SOMEONE ELSE WILL!

Global Marketing• Confidential • 11/28/12

The Listening Stage–What are people saying about your brand?–What are the popular topics about your brand?–Who are the advocates, detractors and influencers in your community/industry?

–Where are the conversations happening?

67

Use Twitter’s search function & other tools to find keywords in hashtags, handles and

bios relevant to topic, company and event

Command Center Basics

Google Alert

TwitterSearch

Social Mention

Global Marketing• Confidential • 11/28/1269

Establishment of Command Center

Twitter.com/Search Google.com/Alerts Socialmention.com

How Does Your Brand Sound?

Hear?

See?

Feel?

Do?

#washingtonhighs

pirit.

#EGHSMATTE

RS

�82

�85

�86

RIGHT

ealintegrated

onor

ells OUR story

enerous

SOCIAL: RIGHT

online: resourcesangelamaiers.com

Two Way ToolsOne Way Tools

#TMSHawkChat

14 Great Facebook Groups Every Teacher should Know about

The Ultimate Guide to Facebook in Education

Teacher's Guide to Creating Facebook Groups for Students

Re:sources

Re:sources

• 10 Google Plus Communities Every Teacher Should Know about

• Excellent Teacher Tips on The Use of Google Plus in Education

• 20 Reasons Why You Should Be Using Google Plus

Re:sources

7 Steps to Grow Professionally Using Twitter This Summer

10 Ways Teachers Can Use Twitter for Professional Development

10 Powerful Twitter Tools for Teacher's Professional Development

Re:sources

Go To:

@tonyvincent

@angelamaiers

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