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Every generation is different, we all know that. But what are those differences? What are the circumstances that provoke them? These and other questions were discussed during our latest Cultural Sandbox. These sandboxes are our way to learn more about the world around us, people and the way we live.
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GENERATIO
NS OF
CULTURE
GEN X, G
EN Y, A
ND BEYO
ND
ACCELERATING GENERATIONS
TAKING THE LONG VIEW
EVOLUTION OF CULTURE
EVOLUTION OF CULTURE
What iconic Gen-X film is this cereal marketer paying tribute to?
The Breakfast Club
GEN XA Transitional Generation
• High-performance, high-maintenance
• Entitled and narcissistic
• High expectations in the workplace
GEN Y LEADERS/ICONS
GEN X GEN Y
name and recognition
analytical/distrust
rely on technology/do their own research
guide me/ prove it to me
more is better/no vanity advertising
team oriented
advice with immediate application
tell me I’m unique
teach me, be sensitive of my needs
individual relevance/teach me about your products
A NEW GENERATION IN THE MAKING
GEN X, GEN Y AND BEYOND
GENERATION G
GAMING’S INFLUENCE ON LIFE AND WORK
ATTRIBUTES OF GENERATION G
ATTRIBUTES OF GENERATION G
APPENDIX
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