Futurize Your Enterprize

§

The little dot over an ‘i’ is called a TITTLE. watch the blank look on someone’s face the next time you tell them to cross their T’s and tittle their I’s”

QuickTime™ and a decompressor

are needed to see this picture.

Blueprint

• Objectives• Targets• Contacts• Identify Problems• Product (solutions)• Evaluate• Marketing Plan• Implement

Objectives

QuickTime™ and aTIFF (LZW) decompressor

are needed to see this picture.

Sample monthlyExpense for a singleGuy living in Dublin

€3,627.00+30% tax€4,715.10

10 housesX

€1,200 rent-

€800 mortgage=

€4,000 cashflow

Monthly 10 50 90 130 170 210 250 290 330 370€100 € 10.00 € 2.00 € 1.11 € 0.77 € 0.59 € 0.48 € 0.40 € 0.34 € 0.30 € 0.27€350 € 35.00 € 7.00 € 3.89 € 2.69 € 2.06 € 1.67 € 1.40 € 1.21 € 1.06 € 0.95€600 € 60.00 € 12.00 € 6.67 € 4.62 € 3.53 € 2.86 € 2.40 € 2.07 € 1.82 € 1.62€850 € 85.00 € 17.00 € 9.44 € 6.54 € 5.00 € 4.05 € 3.40 € 2.93 € 2.58 € 2.30

€1,100 € 110.00 € 22.00 € 12.22 € 8.46 € 6.47 € 5.24 € 4.40 € 3.79 € 3.33 € 2.97€1,350 € 135.00 € 27.00 € 15.00 € 10.38 € 7.94 € 6.43 € 5.40 € 4.66 € 4.09 € 3.65€1,600 € 160.00 € 32.00 € 17.78 € 12.31 € 9.41 € 7.62 € 6.40 € 5.52 € 4.85 € 4.32€1,850 € 185.00 € 37.00 € 20.56 € 14.23 € 10.88 € 8.81 € 7.40 € 6.38 € 5.61 € 5.00€2,100 € 210.00 € 42.00 € 23.33 € 16.15 € 12.35 € 10.00 € 8.40 € 7.24 € 6.36 € 5.68€2,350 € 235.00 € 47.00 € 26.11 € 18.08 € 13.82 € 11.19 € 9.40 € 8.10 € 7.12 € 6.35€2,600 € 260.00 € 52.00 € 28.89 € 20.00 € 15.29 € 12.38 € 10.40 € 8.97 € 7.88 € 7.03€2,850 € 285.00 € 57.00 € 31.67 € 21.92 € 16.76 € 13.57 € 11.40 € 9.83 € 8.64 € 7.70€3,100 € 310.00 € 62.00 € 34.44 € 23.85 € 18.24 € 14.76 € 12.40 € 10.69 € 9.39 € 8.38€3,350 € 335.00 € 67.00 € 37.22 € 25.77 € 19.71 € 15.95 € 13.40 € 11.55 € 10.15 € 9.05€3,600 € 360.00 € 72.00 € 40.00 € 27.69 € 21.18 € 17.14 € 14.40 € 12.41 € 10.91 € 9.73€3,850 € 385.00 € 77.00 € 42.78 € 29.62 € 22.65 € 18.33 € 15.40 € 13.28 € 11.67 € 10.41€4,100 € 410.00 € 82.00 € 45.56 € 31.54 € 24.12 € 19.52 € 16.40 € 14.14 € 12.42 € 11.08€4,350 € 435.00 € 87.00 € 48.33 € 33.46 € 25.59 € 20.71 € 17.40 € 15.00 € 13.18 € 11.76€4,600 € 460.00 € 92.00 € 51.11 € 35.38 € 27.06 € 21.90 € 18.40 € 15.86 € 13.94 € 12.43€4,850 € 485.00 € 97.00 € 53.89 € 37.31 € 28.53 € 23.10 € 19.40 € 16.72 € 14.70 € 13.11€5,100 € 510.00 € 102.00 € 56.67 € 39.23 € 30.00 € 24.29 € 20.40 € 17.59 € 15.45 € 13.78€5,350 € 535.00 € 107.00 € 59.44 € 41.15 € 31.47 € 25.48 € 21.40 € 18.45 € 16.21 € 14.46€5,600 € 560.00 € 112.00 € 62.22 € 43.08 € 32.94 € 26.67 € 22.40 € 19.31 € 16.97 € 15.14€5,850 € 585.00 € 117.00 € 65.00 € 45.00 € 34.41 € 27.86 € 23.40 € 20.17 € 17.73 € 15.81€6,100 € 610.00 € 122.00 € 67.78 € 46.92 € 35.88 € 29.05 € 24.40 € 21.03 € 18.48 € 16.49€6,350 € 635.00 € 127.00 € 70.56 € 48.85 € 37.35 € 30.24 € 25.40 € 21.90 € 19.24 € 17.16€6,600 € 660.00 € 132.00 € 73.33 € 50.77 € 38.82 € 31.43 € 26.40 € 22.76 € 20.00 € 17.84€6,850 € 685.00 € 137.00 € 76.11 € 52.69 € 40.29 € 32.62 € 27.40 € 23.62 € 20.76 € 18.51€7,100 € 710.00 € 142.00 € 78.89 € 54.62 € 41.76 € 33.81 € 28.40 € 24.48 € 21.52 € 19.19€7,350 € 735.00 € 147.00 € 81.67 € 56.54 € 43.24 € 35.00 € 29.40 € 25.34 € 22.27 € 19.86€7,600 € 760.00 € 152.00 € 84.44 € 58.46 € 44.71 € 36.19 € 30.40 € 26.21 € 23.03 € 20.54€7,850 € 785.00 € 157.00 € 87.22 € 60.38 € 46.18 € 37.38 € 31.40 € 27.07 € 23.79 € 21.22€8,100 € 810.00 € 162.00 € 90.00 € 62.31 € 47.65 € 38.57 € 32.40 € 27.93 € 24.55 € 21.89€8,350 € 835.00 € 167.00 € 92.78 € 64.23 € 49.12 € 39.76 € 33.40 € 28.79 € 25.30 € 22.57€8,600 € 860.00 € 172.00 € 95.56 € 66.15 € 50.59 € 40.95 € 34.40 € 29.66 € 26.06 € 23.24

Targets

200 people paying €20 a month

=

€4,000 cashflow

Monthly 10 50 90 130 170 210 250 290 330 370€100 € 10.00 € 2.00 € 1.11 € 0.77 € 0.59 € 0.48 € 0.40 € 0.34 € 0.30 € 0.27€350 € 35.00 € 7.00 € 3.89 € 2.69 € 2.06 € 1.67 € 1.40 € 1.21 € 1.06 € 0.95€600 € 60.00 € 12.00 € 6.67 € 4.62 € 3.53 € 2.86 € 2.40 € 2.07 € 1.82 € 1.62€850 € 85.00 € 17.00 € 9.44 € 6.54 € 5.00 € 4.05 € 3.40 € 2.93 € 2.58 € 2.30

€1,100 € 110.00 € 22.00 € 12.22 € 8.46 € 6.47 € 5.24 € 4.40 € 3.79 € 3.33 € 2.97€1,350 € 135.00 € 27.00 € 15.00 € 10.38 € 7.94 € 6.43 € 5.40 € 4.66 € 4.09 € 3.65€1,600 € 160.00 € 32.00 € 17.78 € 12.31 € 9.41 € 7.62 € 6.40 € 5.52 € 4.85 € 4.32€1,850 € 185.00 € 37.00 € 20.56 € 14.23 € 10.88 € 8.81 € 7.40 € 6.38 € 5.61 € 5.00€2,100 € 210.00 € 42.00 € 23.33 € 16.15 € 12.35 € 10.00 € 8.40 € 7.24 € 6.36 € 5.68€2,350 € 235.00 € 47.00 € 26.11 € 18.08 € 13.82 € 11.19 € 9.40 € 8.10 € 7.12 € 6.35€2,600 € 260.00 € 52.00 € 28.89 € 20.00 € 15.29 € 12.38 € 10.40 € 8.97 € 7.88 € 7.03€2,850 € 285.00 € 57.00 € 31.67 € 21.92 € 16.76 € 13.57 € 11.40 € 9.83 € 8.64 € 7.70€3,100 € 310.00 € 62.00 € 34.44 € 23.85 € 18.24 € 14.76 € 12.40 € 10.69 € 9.39 € 8.38€3,350 € 335.00 € 67.00 € 37.22 € 25.77 € 19.71 € 15.95 € 13.40 € 11.55 € 10.15 € 9.05€3,600 € 360.00 € 72.00 € 40.00 € 27.69 € 21.18 € 17.14 € 14.40 € 12.41 € 10.91 € 9.73€3,850 € 385.00 € 77.00 € 42.78 € 29.62 € 22.65 € 18.33 € 15.40 € 13.28 € 11.67 € 10.41€4,100 € 410.00 € 82.00 € 45.56 € 31.54 € 24.12 € 19.52 € 16.40 € 14.14 € 12.42 € 11.08€4,350 € 435.00 € 87.00 € 48.33 € 33.46 € 25.59 € 20.71 € 17.40 € 15.00 € 13.18 € 11.76€4,600 € 460.00 € 92.00 € 51.11 € 35.38 € 27.06 € 21.90 € 18.40 € 15.86 € 13.94 € 12.43€4,850 € 485.00 € 97.00 € 53.89 € 37.31 € 28.53 € 23.10 € 19.40 € 16.72 € 14.70 € 13.11€5,100 € 510.00 € 102.00 € 56.67 € 39.23 € 30.00 € 24.29 € 20.40 € 17.59 € 15.45 € 13.78€5,350 € 535.00 € 107.00 € 59.44 € 41.15 € 31.47 € 25.48 € 21.40 € 18.45 € 16.21 € 14.46€5,600 € 560.00 € 112.00 € 62.22 € 43.08 € 32.94 € 26.67 € 22.40 € 19.31 € 16.97 € 15.14€5,850 € 585.00 € 117.00 € 65.00 € 45.00 € 34.41 € 27.86 € 23.40 € 20.17 € 17.73 € 15.81€6,100 € 610.00 € 122.00 € 67.78 € 46.92 € 35.88 € 29.05 € 24.40 € 21.03 € 18.48 € 16.49€6,350 € 635.00 € 127.00 € 70.56 € 48.85 € 37.35 € 30.24 € 25.40 € 21.90 € 19.24 € 17.16€6,600 € 660.00 € 132.00 € 73.33 € 50.77 € 38.82 € 31.43 € 26.40 € 22.76 € 20.00 € 17.84€6,850 € 685.00 € 137.00 € 76.11 € 52.69 € 40.29 € 32.62 € 27.40 € 23.62 € 20.76 € 18.51€7,100 € 710.00 € 142.00 € 78.89 € 54.62 € 41.76 € 33.81 € 28.40 € 24.48 € 21.52 € 19.19€7,350 € 735.00 € 147.00 € 81.67 € 56.54 € 43.24 € 35.00 € 29.40 € 25.34 € 22.27 € 19.86€7,600 € 760.00 € 152.00 € 84.44 € 58.46 € 44.71 € 36.19 € 30.40 € 26.21 € 23.03 € 20.54€7,850 € 785.00 € 157.00 € 87.22 € 60.38 € 46.18 € 37.38 € 31.40 € 27.07 € 23.79 € 21.22€8,100 € 810.00 € 162.00 € 90.00 € 62.31 € 47.65 € 38.57 € 32.40 € 27.93 € 24.55 € 21.89€8,350 € 835.00 € 167.00 € 92.78 € 64.23 € 49.12 € 39.76 € 33.40 € 28.79 € 25.30 € 22.57€8,600 € 860.00 € 172.00 € 95.56 € 66.15 € 50.59 € 40.95 € 34.40 € 29.66 € 26.06 € 23.24

Contacts

“find out what people want,go and get it,

give it to them”Keith Cunningham

Sit down & look at your filofax/database. Who recruits staff for your business?From your Christmas card list? Who is your child’s orthodontist? From your school or college? From your gym or spa. Who sells you sporting goods? Who do you have lunch with? Who is your best friend? Bride & groom at the last wedding you attended. Who’s your vet? From your old job. From your church. From your club. Through your spouse family or children. From your old neighbourhood. From your civic activities. From your chamber of commerceFrom your trade association Who enjoys the same hobbies or sports? Who is on your bowling or soccer team? Who belongs to your local PTA? Who is your children’s scout leader? Who lives across the road? Who is your dentist? Who cuts your hair? Who sells you furniture or curtains? Who moved house for you? Who books your travel plans? Who sold you your car? Who cuts your hair? Who waxes your legs? Who advises you on marketing? Builders or carpenters you’ve used. Do you know a business advisor? Who would you use for PR in your business? Who organises events? Who supplies your franking machine? Who supplies office furniture? Who sold a house to/for you? Know any caterers? Who is in your mobile phone?

Problems+

Products

a.k.a solutions

QuickTime™ and a decompressor

are needed to see this picture.

Drop Shipping

• You will be up against the best in the business

• You need an alternate ‘route to market’

• Selling online is hard

Ask yourself …

• Do you sell commodities in your existing business?

• Could you provide your service to customers over the web?

Ask yourself …

• Do you have specialised knowledge worth paying for?

• Do you create copyrighted material as part of your work?

• Do you write magazine articles or columns?

Money

• 1,000,000 registered users• Estimated converstion arte of 0.97%

• Avg $46 / user / month• Monthly cash flow $454,698• Est build cost $100,000

Getting Real: The smarter, faster, easier way to build a successful web application

www.gettingreal.37signals.com

Ask yourself …

• Are there business processes in your sector which could be systematised?

• Could you provide your service to customers over the web?

• Sourcing VO’s was a manual CD laden process

• There was no central website for independent artists

• Each VO pays between €10 - €18 per month

• Currently the largest collection of VO’s in Ireland

• UK franchise launched Feb 08.

• How we cheated: • Put up voices for 6 months free from existing CD’s

• Priscilla’s ‘insider’ position helped get initial work for VO’s

• As a copywriter, we knew what was needed

QuickTime™ and a decompressor

are needed to see this picture.

QuickTime™ and a decompressor

are needed to see this picture.

Ask yourself …

• Do you find it difficult to source suppliers in your business?

• Do you have any insider knowledge of problems in your sector?

Evaluate

Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8

Evaluation Criteria

– Describe the benefit in a single sentence

– Would 400 people pay €25 a month for it?

– Require < 10 hours maintenance a month– Is there an existing need not being met?

– Is it a niche?– Do you have domain expertise?– Can you afford the time to implement?

QuickTime™ and a decompressor

are needed to see this picture.

Marketing Plan

QuickTime™ and a decompressor

are needed to see this picture.

QuickTime™ and a decompressor

are needed to see this picture.

Leads Conversion Cost / month time / month Sales Avg Sale PriceEmail Marketing 5000 2% €0 3 100 €145 €14,500Networking 300 2% €1,200 600 6 €145 €870SEO / SEM 500 1% €0 80 5 €145 €725Telesales 500 10% €400 24 50 €145 €7,250PPC 300 5% €300 3 15 €145 €2,175Sponsorship 300 1% €300 5 3 €145 €435Email Footer 200 1% €0 0 2 €145 €290Press Releases 4000 1% €20 8 40 €145 €5,800Radio 5000 1% €500 20 50 €145 €7,250Affiliate Scheme 200 1% €500 10 2

€3,220 753 273 €39,295

Leads Conversion Cost / month time / month Sales Avg Sale PriceEmail Marketing 5000 2% €0 3 100 €145 €14,500Networking 300 2% €1,200 600 6 €145 €870SEO / SEM 500 1% €0 80 5 €145 €725Telesales 500 10% €400 24 50 €145 €7,250PPC 300 5% €300 3 15 €145 €2,175Sponsorship 300 1% €300 5 3 €145 €435Email Footer 200 1% €0 0 2 €145 €290Press Releases 4000 1% €20 8 40 €145 €5,800Radio 5000 1% €500 20 50 €145 €7,250Affiliate Scheme 200 1% €500 10 2

€3,220 753 273 €39,295

Leads Conversion Cost / month time / month Sales Avg Sale PriceEmail Marketing 5000 2% €0 3 100 €145 €14,500Networking 300 2% €1,200 600 6 €145 €870SEO / SEM 500 1% €0 80 5 €145 €725Telesales 500 10% €400 24 50 €145 €7,250PPC 300 5% €300 3 15 €145 €2,175Sponsorship 300 1% €300 5 3 €145 €435Email Footer 200 1% €0 0 2 €145 €290Press Releases 4000 1% €20 8 40 €145 €5,800Radio 5000 1% €500 20 50 €145 €7,250Affiliate Scheme 200 1% €500 10 2

€3,220 753 273 €39,295

QuickTime™ and a decompressor

are needed to see this picture.

QuickTime™ and a decompressor

are needed to see this picture.

QuickTime™ and a decompressor

are needed to see this picture.

Blueprint

• Objectives• Targets• Contacts• Identify Problems• Product (solutions)• Evaluate• Marketing Plan• Implement

Goose Forum - Last Wednesday of every month

www.jameskennedy.ie