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Московская школа управления СКОЛКОВО
Future Pilots project
Franchise of development edutainment centers for children 5-
16 y.o.«If one decides to prioritize among others one most important thing which can ensure long term success
and prosperity of nation or a human in the global highly competitive environment it would be a strong
focus on increasing 6-12 years old kids‘awareness and curiosity».
V.V. Preobrazhensky, Skolkovo, 21.10.2013
Московская школа управления СКОЛКОВО
Product description
2. CAD space: Компас1. PC space: Kano
3. Manufacturing space
4. Robotics space: Lego5. Science space6. Media library
7. Speakers space
Московская школа управления СКОЛКОВО
Business model
Московская школа управления СКОЛКОВО
Market evaluation
Market capacity: 10,9 mln. kids of 5-18 years old – clients of UDODs
Target group for Russia: 8,9% interested in STEM - 1 mln.
Based on НИУ ВШЭ and Levada center market research in 2012
“Programs analysis of 400 after-school centers (…) allow us to see the strong demand to the STEM direction (including paid services)”.
Московская школа управления СКОЛКОВО
Porter's five forces
Московская школа управления СКОЛКОВО
Value proposition
Financials
Assumptions:1) According to
sensitivity analysis the main driver is attendance;
2) 40% attendance per week is the break even point;
3) 2 COCO – company owned company operated clubs;
4) 47 DODO –dealer owned dealer operated (franchise clubs);
5) 56% is the maximum possible average attendance per week.
Московская школа управления СКОЛКОВО
SWOT and risk analysis
S: No serious competitors within
chosen format Strong and experienced
teamFeatures of an essential commodity with low negative economical
impact
W: Huge market volumeGovernment potential
assistance due to a high social impact
Big variety of educational content with constant
change features
O: Lack of Qualified Tutors;
Lack of developed methodology
Lack of suitable facilitiesTime expenditures for
tutors’ education
T: Demand Volatility;Change in Law: Municipal, Regional and Federal;Administrative Barriers: licenses, authorizations;
Crisis events in the Economy;Lack of Qualified Tutors;
Risks Mitigation: Demand Volatility (Mobile Solutions, etc.);
Change in Law (participation in legislative processes);
Administrative Barriers (best practices sharing “Baby Club” experience);
Economy crises ( “Baby Club” experience of 0 impact of 2008 crisis).
Московская школа управления СКОЛКОВО
Project progress
1.2013 4.20142.13 3.13 4.13 5.13 6.13 7.13 8.13 9.13 10.13 11.13 12.13 1.14 2.14 3.14 4.14
24.01.2013Prototype
Presentation«World of industries»
Oleg Tsarkov: you very far from mass-
market!
01.08.2013Baby-Club
Partnershipdecision
made
29.09.2013Baby-Club
PartnershipEstablished
21.10.2013First FP
Skolkovo presentation
10.11 - 15.11China expedition
14.12.2013Skoltech
Presentation
01.03.2014Baby-Club Kaluga Grand Opening
21.3 - 30.3USA expedition
25.1 - 12.9Idea formationMass-market exploration
Clients understandingTeam formation
Impact:1. USA franchises and FabLab@school project connections;2. Edutainment kits and books – a lot!3. Imagination Technologiesrelation established
Impact:1. Profitability of STEM kid-centered franchises approved;2. Some franchises explored.
Московская школа управления СКОЛКОВО
Project progress
Московская школа управления СКОЛКОВО
Implementation plan: short-run
Московская школа управления СКОЛКОВО
Growth strategyArea
Number of centers
Russia
CIS
Central Asia
Manufacturing centers for graduates
FP franchise
India and China
USA and Europe
Future Pilots
Baby-Club
Space flights!
2014 Present
2015
2016
2018
Московская школа управления СКОЛКОВО
Team: roles and competencies
Dmitry Andrushin: GR, construction
Pavel Bilenko: idea and general management
Andrey Balishanskiy: supplier relations
Yriy Belonoshenko: franchise development
Anton Dedusenko: legal support, risk analysis
Kira Sakarello: product and content
Adilbek Batalov: international development (Kazakhstan)
Anvar Khaltaev: sales and marketing
Hayk Harutyunyan: international development (Armenia)
Special Thanks to: Ivan Sharov (finance model design), Ivan Ignatyev (market exploration), Nikolay Mrochkovsky (promotion), Ruslan Tikhonov (real world «kruzhok» consulting), Vladimir Babushkin (ЦМИТ connection), Oxana Kagno – energy and faith.
Московская школа управления СКОЛКОВО
Bonus slides
Московская школа управления СКОЛКОВО
Content map & formats table
Московская школа управления СКОЛКОВО
Investments and return
Московская школа управления СКОЛКОВО
Week schedule
Московская школа управления СКОЛКОВО
If plan A fails…
…we will transform our project to IDEO-like manufacturing prototyping lab.
Московская школа управления СКОЛКОВО
Market Evaluation: foresight
Московская школа управления СКОЛКОВО
Russian rivals analysis
Московская школа управления СКОЛКОВО
Curriculum in accordance with school program
Московская школа управления СКОЛКОВО
Московская школа управления СКОЛКОВО
Московская школа управления СКОЛКОВО
Московская школа управления СКОЛКОВО
26
Economic logic$100 000 investments for the first center
$200 fee per month $>100 kids per month $20 000 revenue per month
$9 000 revenue minus key costs per month 12 month breakeven
27
Investment required to get to profitability
$100 000 investments for the first center
$50 000 investments for franchising
$50 000 investments per each next
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