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Music Piracy
The Pirate Team
Let Get’s It Started - Black Eyed Peas
Issues
What is Music PiracyStatistics
Measurement
Biases and Heuristics
Intervention
Structure Complex Choice
iNcentives
Discussion
1 Song
$ 9.99
Have you heard?Justin Nozuka
“A Pirate’s Life for Thee”
Sound recording piracy, also known as “music piracy,” is
the unauthorized and intentional act of copying, selling, distributing, acquiring or transferring by any method, means or manner, sound recordings that are not in the
public domain .(Piracy vs. copyright, 2011)
Yo Ho (A Pirate's Life for Me) - Disney
Issues
What is Music PiracyStatistics
Measurement
Biases and Heuristics
Intervention
Structure Complex Choice
iNcentives
Discussion
2 Songs
$ 4.995
Have you heard?State Radio
“Please Don’t Steal the Music”
please Don’t Stop The Music - Rihanna
Issues
What is Music PiracyStatistics
Measurement
Biases and Heuristics
Intervention
Structure Complex Choice
iNcentives
Discussion
3 Songs
$ 3.33
Have you heard?Trevor Hall
“Please Don’t Steal the Music”
Please Don’t Stop The Music - Rihanna
Issues
What is Music PiracyStatistics
Measurement
Biases and Heuristics
Intervention
Structure Complex Choice
iNcentives
Discussion
3 Songs
$ 3.33
Have you heard?A Fine Frenzy
$7b * 1,000% * 31% * 30b * $7-$20b * $12.5
billion * 71,060 * $2.7b * $422m
“I’ll Never Stop”
Herding
Status Quo
Overconfidence and Optimism
Loss Aversion
i’ll Never Stop - Nsync
Issues
What is Music PiracyStatistics
Measurement
Biases and Heuristics
Intervention
Structure Complex Choice
iNcentives
Discussion
4 Songs
$ 2.4975
Have you heard?Hello Saferide
“Don’t Stop Me Now”
Anchoring
Representativeness
Availability
Don’t Stop Me Now - Queen
Issues
What is Music PiracyStatistics
Measurement
Biases and Heuristics
Intervention
Structure Complex Choice
iNcentives
Discussion
5 Songs
$ 1.998
Have you heard?Mac Miller
“Let the Music Play”
Let the music Play - Barry White
Issues
What is Music PiracyStatistics
Measurement
Biases and Heuristics
InterventionStructure Complex Choice
iNcentives
Discussion
M
2010 2011 20122013 2014 2015
6 Songs
$ 1.665
Have you heard?Tevin Cambell
“Let the Music Play”
Let the music Play - Barry White
Issues
What is Music PiracyStatistics
Measurement
Biases and Heuristics
InterventionStructure Complex Choice
iNcentives
Discussion
6 Songs
$ 1.665
Have you heard?Slevin
Automatic registration
Mapping the options
Default Subscription
Feedback1793 Songs
$ 0.0056
“I Got the Music in Me”
I got the music in me - Kiki Dee
Issues
What is Music PiracyStatistics
Measurement
Biases and Heuristics
Intervention
Structure Complex ChoiceiNcentives
Discussion
7 Songs
$ 1.4271
Have you heard?Never Shout Never
“Virtual ownership”instant
universal
automatic synchronization
“I Can Hear Music”
Smart iNcentives
Intelligent profiling
Have you heard?Points
I can hear music - Beach Boys
Issues
What is Music PiracyStatistics
Measurement
Biases and Heuristics
Intervention
Structure Complex Choice
iNcentives
Discussion
8 Songs
$ 1.2488
Have you heard?John Ondrasik
“We're the Music”
Initial Measurement
# of initial exposures to free trial
#of people who opt out
# of people who sign in without mobile phone initiative
Track usage and rewards redemption
What is Music PiracyStatistics
Measurement
Biases and Heuristics
Intervention
Structure Complex Choice
iNcentives
Issues
Discussion
Me Against The Music - Britney Spears Feat. Madonna
9 Songs
$ 1.11
Have you heard?Schwaynze
“We're the Music”
Long Term Measurement
Job creation
New Artists contracts
Revenue increase in the sound recording industry
What is Music PiracyStatistics
Measurement
Biases and Heuristics
Intervention
Structure Complex Choice
iNcentives
Issues
Discussion
Me Against The Music - Britney Spears Feat. Madonna
9 Songs
$ 1.11
Have you heard?Soja
“No No No”
Service Coverage
Partnerships with Service Providers
Accessing people who do not listen to music on the or mobile devices
Rehab - Amy Winehouse
What is Music PiracyStatistics
Measurement
Biases and Heuristics
Intervention
Structure Complex Choice
iNcentives
IssuesDiscussion
10 Songs
$ 0.99
Have you heard?Chadwick Stokes
Issues
“Music”
How Many People Download Illegally?Why?
What would make you change your behavior?
Music - Madonna
What is Music PiracyStatistics
Measurement
Biases and Heuristics
Intervention
Structure Complex Choice
iNcentives
Discussion
11 Songs
$ 0.9081
Have you heard?Endway
Thank You
Molly- Peggy - Lizzie - Claire
Thank You For The Music - ABBA
Issues
What is Music PiracyStatistics
Measurement
Biases and Heuristics
Intervention
Structure Complex Choice
iNcentives
Discussion
12 Songs
$ 0.8325
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