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"3D is antithetical to storytelling, where immersion in character is the goal. It constantly reminds you you're watching a screen - and it completely prevents emotional involvement.
"2D doesn't reveal the smoke and mirrors of filmmaking in the same way. Of course that's partly because we're used to it, but also - it's not trying to mimic our vision.
Nic Knowland
Natural human vision bears no resemblance to 3D in the cinema."
What factors contributed to the revival of 3D cinema over this period?2000 - Present
23/04/13
What factors contributed to the revival of 3D cinema over this period?
2000 - Present
23/04/13
Sociological
Audiences are more FRAGMENTED
3D drives audiences back to the cinema for a “shared experience”
What factors contributed to the revival of 3D cinema over this period?
2000 - Present
23/04/13
Sociological
Audiences given a choice"Most people have become pretty sophisticated about what they genuinely need to see in digital 3D, as opposed to films where they suspect it won't improve the experience - or may even be annoying. After the high-point of Avatar, people got smart about lesser films where it probably wouldn't be worth paying the 3D surcharge.
Rob Mitchel – Variety Magazine 2012
What factors contributed to the revival of 3D cinema over this period?
2000 - Present
23/04/13
Economic
Studios and cinemas can charge audiences more to see 3D versions
What factors contributed to the revival of 3D cinema over this period?
2000 - Present
23/04/13
Economic
Cheaper for studios to distribute the films
Cost of projector, but then the DCP is cheaper to copy and distribute
What is the UK Digital Screen Network?
What factors contributed to the revival of 3D cinema over this period?
2000 - Present
23/04/13
Economic / Technological
•Prevents piracy
•Rivals online exhibition
What factors contributed to the revival of 3D cinema over this period?
2000 - Present
23/04/13
Technological
Growth in 3D market and 3D screens internationally
"China alone has around 10,000 screens equipped for 3D - that's almost a quarter of the worldwide total. And where Chinese audiences have been offered a choice between seeing the same film in 3D or flat in 2D, they've overwhelmingly chosen the former. And it's not just in the cinema - CCTV (China's main state broadcaster) is investing heavily as well."
Torsten Hoffmann - 2012
What factors contributed to the revival of 3D cinema over this period?
2000 - Present
23/04/13
Technological
Directors are creating content suited for the median
Directors can get creative
LINK
What factors contributed to the revival of 3D cinema over this period?
2000 - Present
A – 6 P.E.E.s two per S.E.T.
B – 4 P.E.E.s two for E.T.
C – 3 P.E.E.s one per S.E.T. factor
1. Which studios have benefited from the rise of 3D?– Avatar / Toy Story 3 / Alice in
Wonderland2. Do audiences prefer the 3D
experience?– Evidence from your purple pack
3. What is the future for cinema?– The Hobbit and Frame Rate– Future Cinema
Due: Tuesday 30th April
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