Facebook 101

Creating a Personal Profile, Utilizing Your Network, & Creating and Maintaining Your

Business / Organization's Page

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Introduction to FacebookSetting Up Your Personal ProfileManaging Your Personal ProfileUnderstanding Facebook PrivacyManaging your Privacy Settings Sharing pictures and VideosHow to share files on FacebookDo & Don’ts for Facebook

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Facebook is a tool for connecting people with those around them – friends, family, coworkers, or simply others with shared interests.

Business Owners & Marketers have an opportunity to use Facebook to expand their online footprint and engage with prospects & clients directly.

Facebook is the third most trafficked website in the world and the most trafficked social media site in the world.

The fastest growing demographic is those 35 years and older.

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•POST PHOTOS•POST VIDEOS•POST EVENTS•START DISCUSSIONS•SHARE RELEVANT AND INTERESTING INDUSTRY INFO•SHARE INFO FROM YOUR OTHER SITES SUCH AS BLOG POSTS •RESPOND TO POSTS AND COMMENTS MADE BY OTHERS

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Don’t post or be caught in a compromising photo –you can “un-tag” yourself from photos posted by others if necessary

Don’t write a message on someone’s wall that should be sent as a private message

As a rule of thumb – don’t post anything you wouldn’t want your kids to view – chances are if it’s that personal or controversial in nature – the rest of us don’t need to read/see it either

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Don’t just blast your business / organization's website over and over –provide content relevant to your business that will engage your “fans”

Your page should be seen as a resource, not as a shameless self promotion

Don’t share personal information, unless relevant to your industry