EWI The Up Side Down Turn

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To survive successfully during turbulent times, we have no choice but to re-evaluate our established practices and be willing to make necessary changes in order to keep engaged, focused and motivated. “Up-Side to the Downturn” is an uplifting and informative presentation that explores the current economy and provides tools that will help your attendees not only succeed, but discover opportunities to excel. The session is based on today’s circumstances but is valid in any economy.

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Find Your focus

Accepting the challenge to be innovative and knock down invisible barriers to success.

Karen Peñaprofessionally speaking

INNOVATIVE SALES

ENGAGED MANAGEMENT

INNOVATIVE SALES

INNOVATIVE SALES

ENGAGED MANAGEMENT

INNOVATIVE SALES

ENGAGED MANAGEMENT

INNOVATIVE SALES INNOVATIVE SALES

INNOVATIVE SALES

ENGAGED MANAGEMENT

INNOVATIVE SALES

SUPERB CUSTOMER SERVICE

ENGAGED MANAGEMENT

INNOVATIVE SALES

Accepting the challenge to be innovative and knock down invisible barriers to success.

SUPERB CUSTOMER SERVICE

ENGAGED MANAGEMENT

INNOVATIVE SALES

“THE UP-SIDE TO THE DOWN-TURN”

Leading in Today’s Economy

Accepting the challenge to be innovative andknock down invisible barriers to success.

Karen Peñaprofessionally speaking

Karen Peñaprofessionally speaking

Karen Peñaprofessionally speaking

Karen Peñaprofessionally speaking

WHAT IS HAPPENING?

1. There has been a BIG change in the World Economy

2. None of us are Immune

3. Changed us forever

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Karen Peñaprofessionally speaking

Unemployment Rates JUNE 2009

Austin – 7.1

Corpus Christi – 7.7

Dallas – 8.2

Houston – 8.0

Oklahoma City – 6.0

San Antonio – 6.9

Tulsa – 6.8

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Hiring Freezes

Pay Freezes

Under-Staffed

Over-Tasked

Loss of Business

High Expectations

Karen Peñaprofessionally speaking

Challenges in the Down-Turn

Confusion

Overload

Intimidation

Resentment

Alienation

Frustration

Anger

Fear

Karen Peñaprofessionally speaking

Results of Down-Turn Stress

Karen Peñaprofessionally speaking

We Must Remain……

Engaged

Focused

Motivated

Karen Peñaprofessionally speaking

“Good things come of all recessions, not the least that they initiate a cleansing process whereby only the seriously committed survive.

Crisis is also good because it separates the focused and seriously committed from the rest.

We must make sure that we are all among the well-prepared, the good, the serious and, therefore; the survivors.”

Daniel Tschudy Business Consultant

Karen Peñaprofessionally speaking

Change Our Perception

Emotional Business

Uncertainty Opportunity

Fear Solutions

“THE UP-SIDE TO THE DOWN-TURN”Excelling in Today’s Economy

To access PowerPoint

www.slideshare.net/kdpenaUPSIDEDOWNTURN

Accepting the challenge to be innovative andknock down invisible barriers to success.

Karen Peñaprofessionally speaking

Evaluate your Past

What was your life like before Sept 2009? What was your focus?

Karen Peñaprofessionally speaking

What was your relationship with your family and friends?

Evaluate your Past

Karen Peñaprofessionally speaking

How did you feel about your job / your responsibilities?

Evaluate your Past

Karen Peñaprofessionally speaking

Who were your alliances?

Evaluate your Past

Karen Peñaprofessionally speaking

What were your personal and professional goals?

Evaluate your Past

Karen Peñaprofessionally speaking

What made you un-happy?

Evaluate your Past

Karen Peñaprofessionally speaking

What made you happy?

Evaluate your Past

Karen Peñaprofessionally speaking

What is your life like now? What is your focus?

Evaluate your Past

Karen Peñaprofessionally speaking

Evaluate your “Status Quo”

How do you view yourself in light of the new situation?

Karen Peñaprofessionally speaking

Evaluate your “Status Quo”

How has your home life changed?

Karen Peñaprofessionally speaking

Evaluate your “Status Quo”

How has your job changed?

Karen Peñaprofessionally speaking

Evaluate your “Status Quo”

How have your alliances changed?

Karen Peñaprofessionally speaking

Evaluate your “Status Quo”

What changes have you made to your personal and professional goals?

Karen Peñaprofessionally speaking

Evaluate your “Status Quo”

What makes you un-happy?

Karen Peñaprofessionally speaking

Evaluate your “Status Quo”

What makes you happy?

Karen Peñaprofessionally speaking

Future Focus

How should your focus change?

Karen Peñaprofessionally speaking

How do you want to be seen by your family / friends / co-workers in light of this situation?

Future Focus

Karen Peñaprofessionally speaking

What changes do you feel you need to make at home?

Future Focus

Karen Peñaprofessionally speaking

What changes do you feel you need to make at work?

Future Focus

Karen Peñaprofessionally speaking

What adjustments should you make to your alliances?

Future Focus

Karen Peñaprofessionally speaking

What will make you happy in the future?

Future Focus

Karen Peñaprofessionally speaking

Where are we now???

STRENGTHS

What do we do exceptionally well?

What advantages do we have?

What valuable assets and resources do we have?

What are our resources?

Personal S.W.O.T.

WEAKNESSES

What could we do better?

What are we criticised for or receive complaints about?

Where are we vulnerable?

OPPORTUNITIES

What opportunities do we know about but have not addressed?

Are there emerging trends on which we can capitalize?

THREATS

What weaknesses make us critically vunerable?

What external roadblocks can inhibit our progress?

What are the siginificant changes in our community / workplace that are challenging us?

Are economic conditions affecting our financial viability?

Karen Peñaprofessionally speaking

Where are we headed and how do we get there?

Your Goals

1. What is MOST important to you?

2. What is MOST attainable?

3. What gives you the MOST ROI?

4. Don’t forget to make them SMART!

5. Develop an ACTION plan.

Karen Peñaprofessionally speaking

“When you decide clearly and definitely what you want, no sacrifice is too great as you put all of your powers into outstanding results.”

Author Charles Allen

Karen Peñaprofessionally speaking

Developing YOUR Brand

Karen Peñaprofessionally speaking

Defining Branding

If you want to do business with the American Cancer Society you had better not ____________ smoke

Karen Peñaprofessionally speaking

If you hang with Paris Hilton you probably…..

Have too much money

Don’t have any real BFFs

Never take the trash out

All of the above

Defining Branding

Exercise

Karen Peñaprofessionally speaking

Keys to Developing an Effective Brand

Perception is Reality

Manage it

Incorporate External Drivers

Know your Audience

Consistent and Persistent

Karen Peñaprofessionally speaking

What Influenced Your Brand?

Attitude

Attire

Automobile

Associations

Associates

Karen Peñaprofessionally speaking

Promoting your Brand

Resume’

Portfolio

Business Cards

Electronic Signature

Speaking

Social Networking

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Karen Peñaprofessionally speaking

Cut the Clutter

Stick to the Plan

Techno Rules

Kill the Albatrosses

Positive Alliances

Intestinal Fortitude

Conquering Invisible Barriers

GUTS!!!

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Karen Peñaprofessionally speaking

GUTS

September 2008 – Scheduled opening

September 14, 2008 - Ike

September 17, 2008 - Financial crisis

October 14th - Troubled Asset Relief Program (TARP)

November 16th, 2008 - La Torretta Del Lago’s Soft Opening

April, 2009 – H1N1 Virus – “Swine Flu” was identified

June, 2009 – Lost their CFO and in July their COO passed way.

1. Engaged Management

2. Re-Define

3. Re-Direct

4. Re-Invent

5. Innovative Alliances

6. Synergy = Energy

7. Effective Communication

8. Celebrate

Karen Peñaprofessionally speaking

8 Fundamentals to Leading in Challenging Times

Take a Time Out

Change is Essential

Prioritize

Clean House

Evaluate Processes

Karen Peñaprofessionally speaking

RE-Direct

SWOT

SMART

ACTION PLAN

BRANDING

Karen Peñaprofessionally speaking

RE-Define

Take it to the Team

Maintain Control

Lead by Example

Sustain Integrity

Re-Group

Celebrate Team Success

Karen Peñaprofessionally speaking

RE-Invent

Evaluate the Individual

Empower Them

Avoid Assumicide

Encourage Mentorship

Intellectual Collaboration

Karen Peñaprofessionally speaking

Innovative Alliances

Evaluate Alliances

Reach Out

Karen Peñaprofessionally speaking

Synergy = Energy

CELEBRATE EVERYTHING!!!

HAVE FUN!!!

Karen Peñaprofessionally speaking

CELEBRATE!!!

THANK YOU!

Accepting the challenge to be innovative andknock down invisible barriers to success.

Karen Peñaprofessionally speaking

Find Your focus

Accepting the challenge to be innovative and knock down invisible barriers to success.

Karen Peñaprofessionally speaking

INNOVATIVE SALES

ENGAGED MANAGEMENT

INNOVATIVE SALES

INNOVATIVE SALES

ENGAGED MANAGEMENT

INNOVATIVE SALES

ENGAGED MANAGEMENT

INNOVATIVE SALES INNOVATIVE SALES

INNOVATIVE SALES

ENGAGED MANAGEMENT

INNOVATIVE SALES

SUPERB CUSTOMER SERVICE

ENGAGED MANAGEMENT

INNOVATIVE SALES

Accepting the challenge to be innovative and knock down invisible barriers to success.

SUPERB CUSTOMER SERVICE

ENGAGED MANAGEMENT

INNOVATIVE SALES