Euro Disney

EURO DISNEYPresented by:

Zunair Ahmed 08-0521 Zeeshan Durrani 08-0603 Abuhuraira Ch. 08-0460 Bilal Akbar 08-0530 Qasim Ali 08-0572 Imtiaz Ali 07-0378

OUTLINE

Introduction

Evaluating the Situation

Identifying Facts and Figures

Identifying the Problems

Stakeholders interest

Alternatives

Evaluating the Alternatives

Choosing the Best Alternative

Re-evaluating the Situation

INTRODUCTION

The first Disneyland was opened on July 17, 1955 in Anaheim which spanned across 160 acres

Disneyland Park attractions include Big thrills, amusements, character greetings,

discovery, family adventures and fun for little ones

EVALUATING THE SITUATION

Euro Disney, First Financial Disappointment

Michael Eisner, Chairperson of Walt Disney

Meeting with High-powered Consultants

Business Plan

IDENTIFYING FACTS AND FIGURES

Income constraints 1992 1993

Revenues (French francs)

3.1 billion 1.8 billion

Profit / loss 0.7 billion (profit) 1.1 billion (loss)

1992-1993 Six Months Ending

IDENTIFYING FACTS AND FIGURES

Employees’ 1992 1993

Attendance 10.5 million 9.5 million

Employees’ attendance at the year end

IDENTIFYING FACTS AND FIGURES

IDENTIFYING THE PROBLEMS

Management Hubris

Cultural Differences

Environmental and Location Factors

French Labor Issues

Financing and the Initial Business Plan

Competition from the U.S. Disney Parks

IDENTIFYING THE PROBLEMS

Management Hubris

Cultural Differences

IDENTIFYING THE PROBLEMS

Environmental and Location Factors

French Labor Issues

IDENTIFYING THE PROBLEMS

Financing and the Initial Business Plan

Competition from the U.S. Disney Parks

STAKEHOLDERS INTEREST

Government

Employees

Creditors

STAKEHOLDERS INTEREST

Prince Al-Waleed

Local Community

Investor

Media

ALTERNATIVES

Use French management rather than U.S. management and put in more attractions

Use advertisements for the promotion

Import labor from other countries

Close the operations for the winter season

EVALUATING THE ALTERNATIVES

Use French management rather than U.S. management and put in more attractions

EVALUATING THE ALTERNATIVES

Use advertisements for the promotion

EVALUATING THE ALTERNATIVES

Import labor from other countries

EVALUATING THE ALTERNATIVES

Close the operations for the winter season

CHOOSING THE BEST ALTERNATIVE

Use French management rather than U.S. management and put in more attractions

RE-EVALUATING THE SITUATION

THANK YOU…

QUESTIONS?