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ENTREPRENEURSHIP BOOT-CAMPINSTRUCTOR: VISHAL KIRTIDATE: MAR. 6,2016SESSION 3
TIMELINE• Feb. 21: What is Creativity? What is my Passion?• Feb. 28: Behavior Traits of a Successful Entrepreneur (Mayor of Livermore- John
Marchand, Saratoga Councilmember- Rishi Kumar)• Mar. 6: Turning your passion into a business opportunity• Mar. 13: Steps needed for your startup…1,2,3. GO• Mar. 20: Financials of the business opportunity• Mar. 27: Presentation skills, successful pitches, what ideas got funded• Apr. 3: No class. Spring Break• Apr. 10: Filing your patent, patent gotchas, success and failures• Apr. 17: Pitch your business plan to VCs (12 spots will be available)
• A certificate and award for top 3 groups• Implementation begins. Mentoring offered in the following weekly sessions
TURNING YOUR PASSION INTO BUSINESS OPPORTUNITY
ENTREPRENEUR IN FOCUS- ALLYSON AMES• Founder of Wonderland Bakery- http://wonderlandbakery.com/• Multiple Locations
• Graduated from International Culinary Institute• At 19, she had a 95 page Business Plan for “Wonderland Bakery”• 6 months to develop- Allyson & her business partner MOM• 2008 Business of The Year Award in California• Culinary events at Emmys, Grammys• Celebrity Clientele • Was very passionate about Baking
BUSINESS PLAN
• Plan for your Business• Keeps Evolving• VCs want to see it• VCs & Angel Investors
COMPANY OVERVIEW
• Vision/Mission• Eg. Revolutionize social communication
• Markets and Services• Eg. Social Media. Web App & Mobile App
• Objectives• Connect more people• Make organizing events and social demonstrations easier• Generate revenue by advertising
SERVICE DESCRIPTION
• Description• Problem• Solution• Description
• Stage of Development
INDUSTRY AND MARKETPLACE ANALYSIS
• Industry Analysis• Marketplace Analysis• Customer Analysis• Competitor Analysis
SALES & MARKETING STRATEGY
• How and where will you sell?• How and where will you advertise?• Promotion Plans• Cost of marketing
OPERATIONS PLANS
• Critical Operations• In House/Outsourced• Infrastructure
DEVELOPMENT PLAN
• Infrastructure Cost• Other development costs• Timeline
MANAGEMENT TEAM
• Founder and Co-Founders• CEO• Marketing Head• Chief Operating Officer• Chief Financial Officer• Legal Head• Advisory Board
KEY RISKS & EXIT STRATEGY
• Key Risks• Mitigation Plan
• Exit Strategy• Sell/get acquired• IPO• Shut down in case of losses
FINANCIAL PLAN
• Revenue• Cost= Goods+ Operational (wages)+ Other costs like interest
payments• Net Profit/Income= Revenue- Cost• Breakeven Point?
WEEK 2 HW
• Present an Entrepreneur with his/her three traits• Each group presents the idea generated by them• What area• What problem• What solution
WEEK 3 HW
• Eg. FlowTab Pitchbook• Company Overview
• Mission/Vision• Markets & Services• Objectives
• Service Description• Description- problem, solution and description• Stage of Development
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