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Purpose of this session
• Context: 1978 Vs 2008
• Benefits of web based tools for engagement
• Types of web based tools
• Audience segments
• Levels of engagement
• Our online engagement plan
• Next steps
1978 Vs 2008
• I was born
• First test tube baby was born (Louise Brown)
• Viv Anderson became the first black British footballer to play for England
• Bonnie M released a double sided single: Brown girl in the ring and Rivers of Babylon
• Telex machine was used as a communication tool.
• I turned 30
• The way in which we:• access, consume and share
information;
• interact and collaborate with each other both professionally and socially; and
• use services and do business.
• 61% of UK households have internet access
• 85% in sales of music downloaded
• More mobile phones than people in UK
What does engagement mean?
• Approach that uses dialogue to interact and collaborate with people to better inform decisions
• Online engagement examples:– No 10 E-Petitions
– Party Funding Review
– Governance of Britain
– David Miliband’s blog
Benefits of web based tools for engagement
• Citizen led initiatives
• Co-design and co-production
• Openness and Transparency
• Visually rich tools
• Cost effective
• Quick and easy to use
Types of web based tools
CommunicationMicroblogs- Twitter and PownceSocial networking – Facebook, LinkedIn and MyspaceEvents - Upcoming
Collaboration
Wikis: Wikipedia Social bookmarking: del.icio.us and StumbleUpon Social News Sites: Digg, Mixx and Reddit Opinion sites: epinions
Multimedia
Photo sharing: Flickr and Zooomr Video sharing: YouTube Livecasting: Justin.tv Podcasting Publishing: Wix.com
EntertainmentVirtual worlds: Second Life Online gaming: World of Warcraft Game sharing: Miniclip.com
Other/Specialtysocial ads Healthcare apps: CareFlash
Our online engagement plan
• Monitor and track online conversations about innovation
• Actively engage with existing online communities
• Build an web presence through partnerships
Next Steps
• Use and review the netvibes page
• Find respective online communities to engage with
• Work with teams to build internal capacity to identify and respond to online conversations
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