Emerging media and the Fundraising Professional

Emerging Media and YouLisa Du Bois Low

Assoc. Director, Digital Communications & Emerging Media

Texas Tech University

@ldlow#afplbb

FIRST OF ALLIt’s not rocket science.

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TOOLSEmerging media is just a set of tools.

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Emerging Media For You

TwitterNetworking, breaking news, knowledge base/resources

LinkedIn; NingExchange expertise, increase your visibility, special interest groups

EvernoteAccess to-do lists and other resources from anywhere

HAROBe a source

Educational ResourcesWebinars, podcasts, enewsletters

GoogleGo on, you know you want to…

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Emerging Media For Fun

Geo-based: Yelp, Foursquare, Where,

Soundtracking, SCVNGR, Instagram & Foodspotting

Virtual tips, discounts and recommendations

QR Code Reader: Scanlife, MobileTag,

Microsoft Tag

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Don’t be Afraid of Twitter(well, be a little afraid)

#winning

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Fundraisers, Consider Twitter

“Japan's disaster has spotlighted the critical role that social media

websites such as Twitter, Facebook, Google, YouTube and Skype

increasingly are playing in responses to crises around the world.”

Steve Sternberg, USA TODAY

Tweet: 140 characters or less

@: Sends a tweet directly to another twitter user (public)

DM: Sends a tweet directly to another twitter user (private)

RT: Retweet someone's tweet

Hashtags: The # symbol is used to mark keywords or topics

Find interesting Tweets Connect with like-minded

Tweeple Virtually attend conferences

and events without leaving your office (edutweetups)

Impromptu F2F Meetups

#Nonprofit

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Tweets

Don’t let the slang and symbols intimidate you …

@, #, DM, RT, FTL, FTW, FAIL

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The dreaded backchannel … speakers, KNOW THY AUDIENCE!

Gold font on gray background w/ 1990 drop shadow makes babies cry. Should we stage intervention

I think I’m about to have a seizure

Someone turn up the contrast

Ugly slide and I can’t hear u

Too much background music

Why is this guy here?

OH: it’s always relevant when you use popular hip hop songs from 5 years ago

Be-aware of Twitter

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Build and Protect Your Personal Brand

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What are your goals?What’s your strategy?What are you willing

to share and with whom?

Consider keeping your private accounts separate from professional.

If you make a mistake, correct it and move on!

Emerging Media & You: Dress To ImpressLinkedIn

Formal

All professional, all the time. Your virtual resume.

Facebook

Business Casual

Know your friends: it’s a class reunion, company picnic and neighborhood block party rolled into one.

Twitter

Business Cocktail

Dazzle them, working the room, collecting cards and making contacts all night long. Twitter is the cocktail party that never closes.

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Don’t over-share.

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Lock and Load!

http://chronicle.com/blogs/profhacker/six-steps-for-checking-your-facebook-privacy/30402

Step 1: Acceptance

Step 2: Check your settings and TOS

Step 3: Stay informed

Step 4: Know thy friends

Step 5: Have a plan

Step 6: Rinse & Repeat

Facebook Privacy Settings

Apps (FB + Others)

Geo-based

Syndication

@ldlow@ldlow#afplbb

Emerging Media For Nonprofits

Can you hear me now? Facebook Twitter LinkedIn YouTube Blogs Google

(Alerts/Docs) Wikipedia

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You Are No Longer in Control

Constituents can talk about you freely and instantly…they won’t bother to pick up the phone or fill out a complaint card.

Step 1: Acceptance

Step 2: Assemble your toolbox

Step 3: Set your keywords

Step 4: Start listening

Step 5: Have a plan

Tweetdeck

Addictomatic

Booshaka

Google Alerts

@ldlow#afplbb

What if this man was on your board?

“…Smith would become gay, obsessed with feet, just like founder and publisher Michael R. Levy.”

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Interns Have Their Place

Don’t be tempted to leave your social media to an intern.

TwitterListen

LinkedInExchange expertise, increase your visibility, special interest groups

YouTubeFlip for videoWikipediaGoogleSet Google Alerts

@ldlow#afplbb

Make the Leap

Keep it simple, one tool at a time.

Don’t be afraid to experiment. If you fail, try again.

Don’t give up even if results aren’t what you expected.

Form a support network!

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QUESTIONS?@ldlow

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Source Material

http://servedfreshmedia.com/2010/10/which-profile-aspects-should-be-emphasized-on-twitter-facebook-and-linkedin/

http://www.slideshare.net/PRsarahevans/sevans-strategy-getting-started-with-twitter

http://www.siliconbeachtraining.co.uk/blog/twitter-heckled-know-your-audience/

http://www.mediabistro.com/mediajobsdaily/a-twitter-mistake-turns-into-a-win-win-for-all_b5788

http://www.netwitsthinktank.com/online-fundraising/facebook-is-great-but-does-it-really-work-for-fundraising.htm

http://www.usatoday.com/tech/news/2011-04-12-1Ajapansocialmedia12_CV_N.htm

http://twitter.com/afpihq