eMarketing Techniques for Virginia Community College System

It’s not just about your website…It’s about your web strategy.

eMarketing TechniquesHow to take advantage of Web 2.0 and Social

Media to grow your organization today

By Brad KleinmanWorkSmart - eMarketing

Agenda

• Introduction• Accountability• From Web 1.0 -> Web 2.0• Social Media Trends• Benefits of eMarketing• Create your Marketing System• Specific eMarketing Techniques• Q & A

4 Caveats…

• 80/20

• Water from a Firehose

• Have fun!

• Foundations

Accountability

Accountability

1. Choose a partner2. Introduce yourself3. Commit to do ONE thing you learn today4. Connect outside of this webinar5. Check up with each other - MIH

The New Web

• A user driven virtual world

– User driven content– Rich, interactive and user-friendly– Community and Social Network – Incorporation of Video and Mobile

Ex. Blogs, wikis, social networks, online video, etc

The Machine is Us/ing Us

Who was the person of the year in 2006?

The New Web

Statistics & Trends

• Social media trends– Facebook over 122M, $10B value– A blog is created every half second– Over 150K videos uploaded to YouTube every day

A Vision of Students Today

Benefits of eMarketing

• Easy to use• Easy to quantify• Easy to customize• Easy to interact with users• Time Efficient• Cost efficient• High Return on Investment

Creating a Marketing System

eMarketing Best Practices - Microsite

1.) Make it EASY to buy2.) ENGAGE your users

3.) Make sure you GET their email

eMarketing Best Practices – Email

1. Focus on users needs (80%/20%)2. Have a call to action3. Track results and follow-up

eMarketing Best Practices – Email

• Use your prime real estate• Assume your email will be skimmed• Have an interesting subject line• Sender from name• Run a spam checker• Avoid CAPS in Subject line

eMarketing Best Practices – SEM

1. Use title tags2. Key in to your keywords3. Inbound links!

eMarketing Best Practices – SEM

• Page title• Keyword density• H1, H2, H3 tags• Bold text• Anchor text• Keyword phrase or theme for each page• Robot friendly page URL

Use Social Media

It’s not just about your website…It’s about your web strategy.

Thank you!

Brad KleinmanBrad@WorkSmart-eMarketing.com