Email Marketing Using Constant Contact

Digital Marketing Business 122

Professor Read

Jackie McLain, February 2010

Keeps your clients informed about your business

Higher ROI than direct mail and yellow page directories

Green and cost effective

Permission based

Statistical reports to track database interest

Constant Contact has some of the best spam filters

Be very specific with your name it should be easy for

you to identify

These symbols allow you to edit each area

19.2% of email marketing campaigns never reach the intended recipient.

Industry standards indicate that there is 15-20% open rate with email marketing campaigns.

This particular email marketing campaign received a 20.5% open rate.

This email generated four phone calls.

This was a successful campaign according to industry standards!

Register for a temporary Constant Contact account

Create an Email message using a template from the Basic Pack

Preview the completed campaign

Send a test to yourself and a friend