Effective webinar design and facilitation

Effective Webinar Design and Facilitation

iCohere, Inc.Walnut Creek, CA Washington, DC

iCohere.com

Lance A. Simon, CVEPExecutive Vice President

The views expressed and examples shown here do NOT represent any official views of, nor endorsement by, any professional organization or any agency of the U.S. Government.

iCohere educational webinars provide 0.5 credits toward CAE application or renewal professional development requirements. Live attendees only.

Click on Arrow in the upper left corner of your Webinar screen. Click on the map to show your location. Click the Arrow (upper left corner) again when you’re finished.

Session Learning ObjectivesIn this educational session you will learn…

• An overview of webinar best practices

• Various effective engagement techniques

• How to turn webinars into on-demand courses and an online resource center

• Elements of the iCohere® unified learning system

Disclosures• Lance A. Simon, CVEP is Executive Vice President for iCohere, and

is the creator & instructor of the Meetings Without Walls course.

• This presentation is provided free and with no obligation for practitioners and consultants only. We follow-up with all program registrants.

• Competitors are not allowed to participate in this live program or to view the program archive.

iCohere® Unified Learning System

• Custom development shop since 1987• Platform first launched in 2001• Headquarters in Walnut Creek, CA• Independent, owned by CEO/Co-founder• Developed and cloud managed by iCohere• On U.S. Government Federal GSA schedules• Section 508 Accessibility

Resistance To Engagement (Participants)

• Multi-tasking

• Boredom

• Lack of buy-in

• Lack of shared purpose

• Fear of looking “unprofessional”

• Fear of being caught “not knowing”

Resistance To Engagement (Speakers)

• Insufficient practice with tools

• Multi-tasking

• Lack of live team support

• Nervous without physical audience

• Fear of looking “unprofessional”

• Fear of being caught “not knowing”

Poll: Which resistance(s) ring true to you?• Choose one or more of these:

Multi-tasking

Boredom

Lack of buy-in

Lack of shared purpose

Fear of looking “unprofessional”

Fear of being caught “not knowing”

None of these apply

1. Schedule Pre-Event Connection Opportunities

• Most people don’t engage during

webinars because they don’t know

anyone in the audience and they

don’t personally know the speaker.

• When planning your webinar,

include opportunities for attendees

to engage with each other and you

before & after the event.

2. Send Personalized Pre-Event Emails to Build Rapport

From a real person, not a “donotreply” email

Include a calendar appointment so your webinar is added to their calendar

Online community

Personalized email

Pre-event Blog

More info about the online community

3. Provide Pre-Webinar Engagement Opportunities in the Confirmation Email

4. Foster Engagement During The Webinar

Webinar platforms include a variety of tools to foster engagement and interaction. Use them but be careful not to over-engage.

• Annotation / Drawing Tools

• Polls & Voting

• Open Attendee List

• Open Chat

• Private Q&A

5. Bring Along a Webinar Engagement Team

• Call on team members to elaborate on a key point or solution.

• Ask engagement team members to spark the first questions.

• Engage people you know (clients, friends)

• As a webinar icebreaker, ask all attendees to introduce themselves and their organization in the chat box. Your engagement team can get this moving.

Colleagues, industry partners, or subject-matter experts can attend the

webinar and support you.

6. Designate a Chat Monitor• Choose a subject-matter expert or

specialist on the topic to monitor the chat room.

• Provide them with presenter authority, so they can interact with the speaker if needed.

• Introduce the monitor at the beginning of the program as a key co-presenter. Share about their background and expertise on the topic.

Colleagues, industry partners, or subject-matter experts can attend the

webinar and support you.

What’s Your Favorite Engagement Tool…?Annotation

PollingAnonymous

Polls

Open Chat Private Q&A

Use the Annotation Arrow!

Click on Arrow in the upper left corner of your Webinar screen. Click on the box to show your choice.

Let’s Look At Real-Life Examples

Turning Webinars into Courses and Building an Online Resource

Center

Webinar Design Checklist

Webinar Presenter Checklist

Meetings Without Walls™ Course

Fall semester begins September 15Sign up at: MeetingsWithoutWalls.com

Unified Learning Design Studio ‘16

10 session, free series!

Real education, not advertising

Second Tuesday each month

1 CAE hour per webinar

Includes iCohere Academy membership

Learn more & sign up at: iCohere.com/WhatsNew

www.adbpartners.netabatson@adbpartners.net

• Look for your invitation email from this address: sqldba@iCohere.com

• Our hub for developing your skills with eLearning and virtual meetings Archives and handouts for all our webinars Unified Learning Design Studio™ Meetings Without Walls™ for virtual meetings eBooks, Guides and Case Studies Free and discounted online courses Online discussion boards

• Learn more at iCohere.com/Academy

Join 1,450+ of your peers in this worldwide professional learning community!

Effective Webinar Design and Facilitation

iCohere, Inc.Walnut Creek, CA Washington, DC

iCohere.com

Lance A. Simon, CVEPExecutive Vice President

The views expressed and examples shown here do NOT represent any official views of, nor endorsement by, any professional organization or any agency of the U.S. Government.

iCohere educational webinars provide 0.5 credits toward CAE application or renewal professional development requirements. Live attendees only.