eec/DMEF Nonprofit Project Kickoff, July 2009

The eec/DMEF Nonprofit ProjectJuly 14, 2009 Kickoff

Agenda

• Welcome

– Jeanniey Mullen & Ali Swerdlow, eec

• 2009 – 2010 Team Introductions & Charter

– Erick Mott

• Overview: Direct Marketing Educational Foundation

– Terri Bartlett, President of DMEF

• Next Steps

– Erick Mott

Welcome

• Thank you for volunteering!

• The eec has a successful history of nonprofit results:

– Andre Agassi Foundation, 2008 – 2009

– Women’s Bean Project, 2007 – 2008

– Ryan Andrew Kaiser Memorial Foundation, 2006 – 2007

• More information:– http://www.emailexperience.org/eec-projects/pro-bono-work

2009 – 2010 Team

• Project Chair: – Erick Mott, Lyris

• Project Leaders:– Lana McGilvray – Datran– Stephanie Miller – Return Path– Quincin Chan – Canadian Breast Cancer Foundation– Tim Chase & Brooke Rose – Goodmail Systems– Scott Ellis – Rocketseed– Jocelyn Harmon – Triplex Interactive– Diksha Dua – OgilvyOne

Team CharterFour Pillars

I. Help the DMEF achieve key goals with email marketing strategy and execution at the core.

II. Give back to the community with expertise and focused execution.

III. Learn and share knowledge along the way.

IV. Network and have fun!

Introducing Terri BartlettPresident of DMEF

More about Terri…

DMEF News…

DMEF Strategic Plan: Overview

In 2007 the DMEF introduced a dynamic Strategic Plan designed to powerfully establish theFoundation as the go-to source for education,research, career development resources andplacement of workplace-ready, talent entering thedirect/interactive marketing field among keyconstituents in the coming year(s).

CONNECT … DEVELOP … EXCEL!

DMEF Statements

Mission: To attract, educate and place top college students in the businessof direct / interactive marketing.

Position Statement: The DMEF is the go-to source for education, research,career development resources and placement of workplace-ready, entrylevel talent in the direct/interactive marketing field.

Vision: Direct / interactive marketing is recognized as one of the top fivecareer paths for the best and brightest undergraduate and graduatestudents nationwide.

DMEF Objectives

• To establish the DMEF as the go-to source on direct / interactive marketing education at the college and university level, galvanizing key audiences to contribute the most innovative resources in support of DMEF’s programs and activities.

• To increase recognition by educators and industry professionals of the value and

need for top-notch education programs in direct / interactive marketing at the college level.

• To promote greater understanding and appreciation of direct / interactive marketing, bringing excitement of this business to the classroom.

• To stimulate leading-edge academic research in direct / interactive marketing.

• To attract exceptional entry-level talent to direct / interactive marketing which leads students to choose direct as their career path.

• To be recognized by students and companies in the field as the source of world-class, entry-level talent in direct / interactive marketing by offering unique placement opportunities to serve both parties.

DMEF’S Key Constituent Groups

STUDENTS: Generate Buzz about Careers in D/IM and

Job Opportunities

CORPORATIONS: Identify and Place

Market-Ready Talent

ACADEMICS:Cutting-edge Resources

for Research and Teaching

Strategic approach to deliver on mission:

DMEF Branding Message

DMEF’s Monthly E-Newsletter

E-Update: Sample Analysis

E-Updates from May 09 forward also have Google Analytics tracking.

Creative MessageSubmitted(Unique)

Delivered MessagOpened(Unique

)

Opened(Unique)

Any Click

(Unique)

UniqueClick %

January DMEF E-Update 17193 16899 2434 14.403219 133 0.788242

February DMEF E-Update 17237 16887 2577 15.260259 132 0.782732

March DMEF E-Update 18757 18465 3184 17.24343 142 0.770107

April DMEF E-Update 18483 17974 2157 12.000668 69 0.384423

May DMEF E-Update 17643 17239 1867 10.582101 1438 8.353666

Tracking CapabilitiesUnique Visitors Top Page Views

(Landing Pages)

Student Pages

Educator Pages

Analytics TrackingContribute Pages

Corporate Pages

About Pages

Traffic Sources

Social Media: DMEF Presence

DMEF presence only /management needed• LinkedIn • Facebook• Twitter:

– www.twitter.com/directworks

DMEF Project Concept: 2009 - 2010

• DMEF Scholarship Drive:– Establish the direct/interactive marketing community as a generous,

innovative community committed to supporting students at the college and university levels, with DMEF as the vehicle to deliver scholarships to worthy students.

• Goal:– A target scholarship fund drive - (amount and time frame to be determined);

establish percentage of funds to be awarded in 2010 and 2011

• Target Audience:– Corporations: donors to support scholarship fund– Students: attract attention of top college students interested in

direct/interactive marketing

Next Steps…

eec Team

• Review materials and DMEF site

• Evangelize project in and via your organization

• Next eec Team Meeting (TBD based on availability):

• Agree on project goals and metrics

• Define team roles and responsibilities

• Discuss requirements to achieve goals

• Determine required resources and tools

• Team Collaboration Site

http://finance.groups.yahoo.com/group/eecTeamDMEF/

Thank You