eCommerce session 3 MOGHIMI

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Introduction to e-Commerce SESSION 3

Lecturer: Bahman MoghimiDoctor of Business Administration

M.Sc. Of “Industrial Marketing & e-Commerce”

University of Georgia

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What is Paradigm Shift?

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Information Society

A society in which more people work at handling information than at agriculture and manufacturing combined.

Businesses depend on information technology to get their work done.

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oghimi@

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information system (IS)

Any combination of information technology and people's activities that support operations, management and decision making.

In a very broad sense, the term information system is frequently used to refer to the interaction between people, processes, data and technology. In this sense, the term is used to refer not only to the information and communication technology (ICT) that an organization uses, but also to the way in which people interact with this technology in support of business processes

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oghimi@

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information system (IS)

An information system(IS) is typically considered to be a set of interrelated elements or components that collect(input), manipulate(processes), and disseminate (output) data and information and provide a feedback mechanism to meet an objective.

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oghimi@

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information system (IS)

An Information System is an organized

combination of people, hardware, software,

communication networks and the data

resources that collects, transforms and

disseminates information in a organization.

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oghimi@

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IS Elements

ხალხი

პროცესი

აპარატურა

პროგრამული

მონაცემთა ბაზა

ქსელი15

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oghimi@

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INFORMATION TECHNOLOGY

Hardware

Software

Databases

Networks

are used to buildINFORMATION

SYSTEMS

Payroll System

Inventory System

Marketing System

Customer Service System

IS as Discipline

IS is an interdisciplinary field influenced by

Computer Science, Political Science,

Psychology, Operations Research,

Linguistics, Sociology, and Organizational

Theory.

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oghimi@

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Information technology

Information technology provides the means to rethink/recreate/reengineer conventional business processes.

– Reengineering: The reshaping of business processes to remove barriers that prohibit an organization from providing better products and services and to help the organization capitalize on its strengths.

– Business Processes: Collections of activities, often spanning several departments, that take one or more kinds of input and create a result that is of value to a company’s customers.

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oghimi@

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What is Information Technology?

A term used to refer to a wide variety of items

and abilities used in the creation, storage, and

dispersal of data and information. Its three main

components are computers, communications

networks, and know-how.

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oghimi@

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What is Information Technology?

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oghimi@

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The Functions of Information Technology

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oghimi@

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The Functions of Information Technology

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oghimi@

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Capture: The process of compiling detailed records of activities.

Processing: The process of converting, analyzing, computing, and synthesizing all forms of data or information.

– Data Processing– Information Processing– Word Processing– Image Processing– Voice Processing

The Functions of Information Technology

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Generation: The process of organizing information into a useful form, whether as numbers, text, sound, or visual image.

Storage and Retrieval: Storage is the computer process of retaining information for future use. Retrieval is the process by which a computer locates and copies stored data or information for further processing or for transmission to another user.

The Functions of Information Technology

Transmission: The computer process of

distributing information over a

communications network.

– Electronic Mail, or E-Mail– Voice Messaging, or Voice Mail

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oghimi@

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The Benefits of Information Technology

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oghimi@

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The Benefits of Information Technology

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Quote :

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oghimi@

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Technology should not be overrated !

Quote :

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oghimi@

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25 lessons by Jack Welch

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oghimi@

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Quote :

"The best single lesson I ever learned was to maximize the intellect of the company. You need to gather the knowledge of individuals, share those ideas and celebrate the sharing. That, in the end, is how a company becomes great.“

Jack Welch Former chairman and CEO

General Electric32

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oghimi@

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Value in EC systems

Knowledge management is the art of creating commercial value from intangible assets.

For creating value in any IT systems; we need crucial information that is just available in KM.

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oghimi@

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Knowledge Based Economy

Knowledge is the key strategic asset to be managed.

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oghimi@

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Business Assets

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KM Role in Information Technology World

To create knowledge-enabled processes

– allow companies to evaluate key business measures such as customer satisfaction, customer profitability, or customer loyalty to support their business decisions

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oghimi@

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KM & CRM: Example

• A hospital sends a new mother flowers after a baby is born– Not at the same time everyone else does BUT– 30 days after the birth

• Perfect time, because– All the flowers she received earlier are gone!– The exhaustion that accompanies having a new baby has set in

• The new mother really appreciates this thoughtful gesture • It comes at a time when she doesn’t expect it

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oghimi@

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E-Business Model

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oghimi@

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E-Business Model

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oghimi@

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E-Business Model for FedEx

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EBM

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For next Session…

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