Ditch the Career Site

DitchThe Career Site

iRecruit Expo 2013Jacco Valkenburg

WARNING: this presentation may not be suitable for Internet Agencies, Employer Branding Agencies, Analytics Experts, SEO/SEA Specialists, Wordpress Pros or RINOs.

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Old school recruitment / marketing

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CAREERSITE

StoryVacancies

Print Job FairsAgencies Job Boards

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The old landing-page in Flash (2009)

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Vacancies page - Wigo4it

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Updating the recruitmentsite?

Requires:

1.Re-design of WWW-site

2.Needs to be suitable for mobile devices

3.New CMS

4.New internet agency (probably)

5.ATS integration

6.Webhosting, security, maintenance

7.Budget

8.Project team

9.Align with Marcom, Internet agency, Management

10.Time… 3-9 months

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A free Facebook Page in 3 clicks…

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Facebook CMS

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Working at Wigo4it

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Employer branding

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…and a vacancies page (tab)

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Search and apply for jobs

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Facebook Page vs Recruitmentsite

PRO Facebook (Career) Page:

1.Fast

2.Easy

3.Free

Tabs can include all functionality of a traditional site50+% of internet population is familiar with FBNo need to have a FB account, everything is accessible (only commenting on status updates requires a login)

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Facebook Page vs Recruitmentsite

CONTRA Facebook (Career) Page:A lot of misunderstandings regarding Facebook technologyTabs cannot be accessed with a mobile device*News updates are not always shown in timeline (Edgerank)

* 9% of internet traffic on the www-site comes from mobile

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Misunderstandings

1. Employees were afraid that they, and their updates become visible to ‘anyone’ (it’s not)

2. Facebook is temporary (a recruitment site too)

3. Not SEO (are your vacancies on top of Google?)

4. A Facebook account is required (no)

5. People don’t apply via FB (please tell?)

6. Privacy issues (no recruitment-data is ‘shared’ with FB)

7. Facebook is private (it’s a web-page!)

8. It takes a lot of work (picking up the phone is also work)

9. You always need new content (really?)

10. It’s a big scary step (or is it a smart thing to do?)

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Facebook as central stage in marketing

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Facebook as central stage for recruiting

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Social recruiting

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FACEBOOKCAREER PAGE

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Old school adverteren Social recruiting

Kostbaar Gratis

Snel tot langzame reactietijd Direct resultaat (realtime)

Reactief, korte termijn Proactief, langetermijn relaties

Actieve werkzoekenden Passievere kandidaten

Beperkt inzicht Veel inzicht

Eenrichtingsverkeer zenden Sociaal en interactief

Beperkter bereik met veel verspilling Doelgericht en betrokken

Gemiddelde kwaliteit Hogere kwaliteit

Old school vs Social Recruiting

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Media usage of students

Source: Make A Move 2012

All students use Facebook

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IT-staff on social media

Source: IT Job Market Report – ITJobBoard

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Jacco Valkenburg>1996 Recruitment specialist>1999 Freelance corporate recruiter>2003 Starting Rec2Rec agency (Recruit2)>2007 Blogger o.a. RecruitingRoundtable.nl>2008 Author ‘Recruitment via LinkedIn’>2009 Author ‘Career Management via LinkedIn’>2009 Winner‘Best Social Recruiter 2009’>2010 Offering Mobile Recruitment Apps

About me

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Recruit2 – recruitment architects

Jacco ValkenburgRECRUIT2.COM / RECRUITERUNIVERSITY.EU

LINKEDIN NL.LINKEDIN.COM/IN/JACCOTWITTER @JACCOVFACEBOOK FACEBOOK.COM/JACCOV

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