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Disaster Volunteer Management:Trends & Opportunities
May 2011
Today’s Volunteers•Interested in domestic & international opportunities
•Seeking project-based and skills-based opportunities
•Want to feel that their time was effectively utilized (less bureaucracy, more professionalism)
•Freedom to research volunteer options and connect online
•Expect fast response times
Trends - General
Developing a Strategy
Identify your agency’s volunteer needs• Be creative• Be mindful of current trends – What are you
doing to appeal to today’s volunteers?
Go where the volunteers are • In your community• Online
Affiliated Volunteers
• NGOs seeking resources for "best practices" for volunteer management
• Keeping volunteers engaged during all phases of disaster
• Increased need for Long-Term Recovery volunteers
• Avoiding volunteer burn-out
Trends - Affiliated
Unaffiliated Volunteers
• Volunteer Reception Centers– Current model of managing unaffiliated
volunteers during the response and short-term recovery phases
• Situations in which a different model is needed
Trends - Unaffiliated
Volunteer Reception Centers
•Video (http://volunteerhoward.org/2010/09/volunteer-mobilization-center-regional-exercise/)
•Incorporating technology into VRC Model
•Preparing local nonprofit and governmental agencies to receive unaffiliated volunteers
•Virtual VRC
Trends - Spontaneous
There are situations in which a VRC may not be the best model to manage disaster volunteers:
•Can you name situations in which this model might not work? Why?
•What are some alternatives?
Opportunities
Opportunities – Heavy Snowfall
• Volunteers may not be able to get out to help
• If they could, do you want them going to a VRC?
• Social distancing or quarantine situations
• Safety of volunteers and safety of those being served – what protections are in place?
Attribution Noncommercial Some rights reserved by TheKarenD
Opportunities – Health Emergency
Opportunities – Social Media
Trends – Social Media
• Sharing via social networks• Decrease of online privacy• Geo-location• Storytelling (videos & photos)• Call to action (as opposed to “awareness”)• Monitoring messaging
Opportunities – Social Media
• Establish your organization as a trusted voice prior to disaster
• Consider using social media to keep volunteers informed and engaged
• Promote successes and stories via video and photos
• Make it easy for folks to share content via their social networks
• Information storage and accessibility
• Volunteer updates & notification using technology (text messaging, social media, etc.)
• Volunteers sharing opportunities and experiences with their social networks
Opportunities - Technology
Photo Credit: Nokton, Creative Commons some rights reserved: http://www.flickr.com/photos/nokton/4621778766/
• Mobile-friendly websites
• Mobile Apps for volunteer recruitment and management
Attribution: Noncommercial Some rights reserved by Nationwide Insurance
Opportunities – Mobile Technology
Resources – Volunteer Management
• National VOAD Volunteer Management Committee:
• Documents: http://www.nvoad.org/index.php/resource-library/documents/cat_view/46-volunteer-management-.html
• Volunteer Bill of Rights
• HandsOn Network & Points of Light Institute:• http://www.handsonnetwork.org/ • http://www.pointsoflight.org/
• Others?
NTEN (Nonprofit Technology Network): http://www.nten.org/
Tech Soup: http://www.techsoup.org/
We Are Media: http://www.wearemedia.org/Tool+Box
Change.org: http://nonprofits.change.org/
John Haydon – Social Media Marketing for Nonprofits: http://www.johnhaydon.com/
Beth’s Blog - How Nonprofit Organizations Can Use Social Media to Power Social Networks for Change: http://www.bethkanter.org/
Resources – Tech & Social Media
• Questions?
• Thanks!
Mickey GomezVolunteer Center Serving Howard County
Maryland VOAD410.715.3176
mickey@volunteerhoward.org
Questions & Thank You
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