Digital Communication, Social Media & Personal Branding

Digital Tools of the TradeDigital Communication, Social Media & Personal Branding

Ike Brunner, Ph.D.VP, Digital Communicationike.brunner@patronsvoice.com

Russ ShirleyFounderruss.shirley@patronsvoice.com

Patron Marketing & Research, LLC

Welcome

Patron Marketing & Research, LLC

Please take out your phones have have them ready to text to the following number when prompted:

37607

What we will cover

‣ Current landscape: what’s hot, big, trendy

‣ Coming in 2013: what’s on the horizon

‣ Strategic and tactical considerations and recommendations: what’s the best way to go about this

‣ Tips for using: what’s our experience

‣ Additional resources: what’s out there to keep up with the industry

Patron Marketing & Research, LLC

Final Stage

Stage 1

Stage 5

Stage 3

Stage 2

Stage 4

Where are you today?

Level-setting: What do you know now?

Let’s get started

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Digital Communication Toolbox

Patron Marketing & Research, LLC

SoMe Platforms used for personal communications

Digital Communication Toolbox

Patron Marketing & Research, LLC

SoMe Platforms used for business communications

Final Stage

Stage 1

Stage 5

Stage 3

Stage 2

Stage 4

How many tools do you know and use?

Level-setting: What do you know now?

Let’s define scope

Scope: How wide is your net?

Patron Marketing & Research, LLC

Digital: Not where is it, but where isn’t it?Let’s dive in

Waze ShopkickFoodspotting Viggle

Facebook InstagramTwitter LinkedIn

When you are driving to work or school

When you are choosing where to eat

When you are shopping for groceries

When you are watching television

When you want to share with family and friends

When you want to tell the world

When you have a front-row seat

When you want to stay connected to colleagues

Patron Marketing & Research, LLC

What the heck is the difference?!Let’s get some clarity

Adapted from original on teachthought.com

Patron Marketing & Research, LLC

Final Stage

Stage 1

Stage 5

Stage 3

Stage 2

Stage 4

What are you using regularly?Let’s open your toolbox

Arsenal: What do you currently use?

Level-setting: What do you know now?

Scope: How wide is your net?

Patron Marketing & Research, LLC

Traditional vs. digitalLet’s dig around

‣ Non-digital/offline• Print publications• Business cards• Conferences/in-person networking

‣ Standard web/internet• E-mail• Website (corporate or personal) & Search (Google)• Social tools (Facebook, Twitter, LinkedIn)

‣ Mobile web & apps• SMS (texting)• Social tools (Facebook, Twitter, LinkedIn, Vine)• Aggregators (HootSuite)• Responsive designed sites

Patron Marketing & Research, LLC

Final Stage

Stage 1

Stage 5

Stage 3

Stage 2

Stage 4

What is popular with early adopters?Let’s look deeper

Arsenal: What do you currently use?

Level-setting: What do you know now?

Scope: How wide is your net?

Trends: How do you keep up with what’s popular?

Patron Marketing & Research, LLC

Buy tickets in advance, find movie times, watch trailers,

read reviews

Which are hot topics and/or popular in the App Stores?Let’s get savvy

Google+ tumblrPinterest Vine

Skype SnapChatTwitter Fandango

Google’s Social Network that spans across Google

products

Virtual pin-board, lets you organize and share

Allows users to post text, images, videos, links,

quotes and audio

Social app by Twitter for uploading and sharing 6-

second videos

Instant message, voice and video call service via wi-fi or

mobile network

Online social networking service and microblogging

service

Photo messaging service with a self-destruct

Patron Marketing & Research, LLC

Final Stage

Stage 1

Stage 5

Stage 3

Stage 2

Stage 4

Navigate, overcome roadblocks and manage new routes?

Navigation: How do you manage what can be an overwhelming digital landscape and what is coming?

Let’s map your route

Arsenal: What do you currently use?

Level-setting: What do you know now?

Scope: How wide is your net?

Trends: How do you keep up with what’s popular?

Patron Marketing & Research, LLC

Social Media Landscape

‣ What 2013 brings:• Social TV• More visual (SoMe

platforms & info-graphics)

• Mobile-first planning & social discovery apps

• Aggregation & Convergence

• Data/media access (cloud)

• Group/video messaging

Patron Marketing & Research, LLC

2012 vs. 2013

Final Stage

Stage 1

Stage 5

Stage 3

Stage 2

Stage 4

How do you start and keep it going strong?

Just push play: How do you get started or re-started?

Let’s get going!

Navigation: How do you manage what can be an overwhelming digital landscape and what is coming?

Arsenal: What do you currently use?

Level-setting: What do you know now?

Scope: How wide is your net?

Trends: How do you keep up with what’s popular?

Patron Marketing & Research, LLC

Keep up with trends, tools, new platforms, mergers, etc.Resources

eMarketer AllThingsDMashable Forrester

Google Apple TechCrunch

Patron Marketing & Research, LLC

LinkedIn Checklist

Patron Marketing & Research, LLC

‣Upload a recognizable professional image

‣Update your professional summary (You should include keywords)

‣Ensure your title is accurate

‣Include your career information ensuring it’s complete/up-to-date

‣Website is customized (most people still use My Company)

‣Blog link customized and reflect the title of your blog (if applicable)

‣Customize your public profile link (www.linkedin.com/in/Your_Name)

‣Add a Twitter handle

‣Give out endorsements to colleagues, associates, and friends

‣Ask for recommendations

‣Join groups as a way to find and reach out to potential clients

Twitter Checklist

Patron Marketing & Research, LLC

‣Choose a Twitter Handle

‣Your Twitter name (e.g. @russ_shirley)

‣Complete bio that lines up with your linkedIn bio (If using your twitter for career)

‣Add link to your Blog, Company, or LinkedIn Profile

‣Create tweets frequently (3+ times a week)

‣Keep your tweets unprotected and open to the public

‣Use hashtags (#) to indicate keyword / topic of tweets

‣A word or a phrase that starts with #

‣A way to group messages #NEWDigital, #NEW2013, #Bestpresentationever

‣Create list to help you listen to people / topic you want to follow

‣Follow, RT (retweet) and mention relevant people in your industry

Questions?

Where you can find us:www.cincinnatidigitalxchange.comike.brunner@patronsvoice.comruss.shirley@patronsvoice.com

Thank You!

Patron Marketing & Research, LLC