Destroystorm. Remake your ways

DestroyStormThe argument needs to be strong to survive.

DESTROYSTORM BRUNO LOBO | 2012 | C.C. BY-SA

IN THE BEGINNING

THE IDEA WAS A BRIGHT

LAMP

DESTROYSTORM BRUNO LOBO | 2012 | C.C. BY-SA

At the brainstorming, all ideas get a form and grow. But life is not as beautiful as the stories tell.

The deadline is closer. The client calls the account manager. The boss yells for time. The creatives team ask to remind you of their needs for creating. So, disgrace is done.

DESTROYSTORM BRUNO LOBO | 2012 | C.C. BY-SA

And the beautiful brainstorming ends. So, the planner will work. But, how? If the hurry can transform an excellent job in a lagged delivery.

DESTROYSTORM BRUNO LOBO | 2012 | C.C. BY-SA

P.APLANNERS ANONYMOUS

DESTROYSTORM BRUNO LOBO | 2012 | C.C. BY-SA

P.APLANNERS ANONYMOUS

— Hi, my name is John. And my addiction is to search for references and bases for all ideas for my Head.

— Hi Johnnnn!!!!!!!

DESTROYSTORM BRUNO LOBO | 2012 | C.C. BY-SA

The human mind uses the memory for building new information.

The planning is a discipline that requires a behavior based in the capacity to see, not like any person, but to see the process and

add content, inspiration, strategy to all jobs.

DESTROYSTORM BRUNO LOBO | 2012 | C.C. BY-SA

Nassim Taleb* explains three mistakes about our minds when we remind the history (the past):

The illusion of understanding - When everybody thinks that knows about the world and all events.

Retrospective Distortion - The memories seem to be clearer and more obvious than they really are.

Overvaluation - Everything that I know happens to be what defines my specialty, in such a way that makes me think that I'm sure of what I’ve said, discarding everything that I cannot know.

*The Black Swan: The Impact of the Highly Improbable

DESTROYSTORM BRUNO LOBO | 2012 | C.C. BY-SA

WHAT IS THE POINT?

DESTROYSTORM BRUNO LOBO | 2012 | C.C. BY-SA

THE POINT IS...

All zoogles are boogles. 

You saw a boogle.  Is it a zoogle?

DESTROYSTORM BRUNO LOBO | 2012 | C.C. BY-SA

THE POINT IS...

All zoogles are boogles. 

You saw a boogle.  Is it a zoogle?

Domain specificity

Knowledge, even when is exact, does not

normally lead to appropriate

action, because we tend to forget what we

know or forget how to process it properly if

we do not pay attention, even when we are

specialists.

DESTROYSTORM BRUNO LOBO | 2012 | C.C. BY-SA

In short Our empirical knowledge can affect our

strategic analysis. When? In the moment that our hurry gets in the control. If this happens, naively,

we do the revenue to solve the jobs.

DESTROYSTORM BRUNO LOBO | 2012 | C.C. BY-SA

Through a natural mechanism called: Naive Empiricism, we have a natural trend

for source instances who confirm our history and our vision of the world - this instances are ever easy to find. Is ever

agreeable find data that becomes your theories like proof.

DESTROYSTORM BRUNO LOBO | 2012 | C.C. BY-SA

P.APLANNERS ANONYMOUS

— Of course, I know these things. But the data show us the actual truth. I’ve done a similar job. The results are always good… And the Boss likes.

But the addict say:

DESTROYSTORM BRUNO LOBO | 2012 | C.C. BY-SA

It’s certainty reveals his addiction and his dangers. You're a turkey!

DESTROYSTORM BRUNO LOBO | 2012 | C.C. BY-SA

It’s certainty reveals his addiction and his dangers. You're a turkey!

WHY?Read the story below:

One day the turkey decides to think about his life. Wow! It’s the best life. Always had food, nap and scratched his way around the farm, in the

right time. Healthy life. He had 1.000 perfect days. But in the thousandth first day something happened. Thanksgiving. So he died.

DESTROYSTORM BRUNO LOBO | 2012 | C.C. BY-SA

It’s certainty reveals his addiction and his dangers. You're a turkey!

WHY?Read the story below:

One day the turkey decides to think about his life. Wow! It’s the best life. Always had food, nap and scratched his way around the farm, in the

right time. Healthy life. He had 1.000 perfect days. But in the thousandth first day something happened. Thanksgiving. So he died.

It is true that a thousand days can prove

that you're right, but one day may prove

that you are not.

DESTROYSTORM BRUNO LOBO | 2012 | C.C. BY-SA

Now, if all this happens, the risk of forgetting and leaving something behind or simply being surprised for something you didn’t predict is much higher.

DESTROYSTORM BRUNO LOBO | 2012 | C.C. BY-SA

Now, if all this happens, the risk of forgetting and leaving something behind or simply being surprised for something you didn’t predict is much higher.

You are

expose!

DESTROYSTORM BRUNO LOBO | 2012 | C.C. BY-SA

THE ESCAPE (POSSIBLE ESCAPE): Forget the corroborative data and trust another planner for examining rigidly your job. Not to congratulate you for it, but to destroy it. Because only when you find the weak points you will make a stronger planning.

DESTROYSTORM BRUNO LOBO | 2012 | C.C. BY-SA

Good arguments can survivor hard eyes. The Destroystorm isn’t fearing the improbability. Thinking about it.

DESTROYSTORM BRUNO LOBO | 2012 | C.C. BY-SA

Question your own ways, your methods, your revenues. Find out what is weak. And rebuild your moves.

DESTROYSTORM BRUNO LOBO | 2012 | C.C. BY-SA

BRUNO LOBO PINHEIRO PLANNER

lobo71185@hotmail.com Skype: lobo-pinheiro Linkedin: br.linkedin.com/pub/bruno-lobo/23/891/375/

DESTROY STORM by Bruno Lobo Pinheiro is offer with Creative Commons - Atribuição-CompartilhaIgual 4.0 Internacional.