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The Virtual Museum of Canada:The Next Generation
Danielle Boily-DesovskiManager, Portals & DesignCanadian Heritage Information Networkdboily@chin.gc.ca
Canadian Heritage Information Canadian Heritage Information NetworkNetwork
““CHIN enables CanadaCHIN enables Canada’’s museums to s museums to engage Canadian and worldwide audiences engage Canadian and worldwide audiences through the use of innovative technologies.through the use of innovative technologies.””
VMC: The Next Generation
TimelineTimeline
1970 UNESCO
Convention
1972 Creation of the
National Inventory Program
1982 CHIN is
established
1995 Launch of the first
CHIN web site
1999 Creation of ArtefactsCanada
2001Launch of the Virtual Museum of
Canada
2002 Launch of
Community Memories
2006 Launch of
the Knowledge Exchange
2007 Pilot project –
Agora – the Learning Centre
VMC: The Next Generation
ExperimentingExperimenting 19951995
Telling stories
1. Virtual exhibits
2. On-line games
VMC: The Next Generation
VMC: The Next Generation
The ContextThe Context
The “virtual museum” is a term like “horseless carriage”. It tells us a bit about the past, but it is ignorant about how it creates the suburbs and global warming. We don’t know what the virtual museum will become,
but we do know already that it is a hybrid, and that for the museum community comingto terms with foregrounding issues of access—traditionally library concerns – it is critical and a bit scary.-- Chris Batt, Digital Futures, Beyond Productivity: Culture and Heritage Resources in the Digital Age Workshop, Calgaryhttp://www.chin.gc.ca/English/Digital_Content/Dccf_Workshop/index.html
VMC: The Next Generation
The Virtual Museum of Canada – 5 Years old!
VMC: The Next Generation
ONLINE PRESENCEONLINE PRESENCE
• The size of the challenge– Globalization– Volume of information– Authenticity– Copyrights & IP– Preservation– Privacy– Content management
VMC: The Next Generation
EVOLVING EVOLVING ERAERA
• Online trends
– Information web– Social web– Resident web
Information web
Resident webSocial web
VMC: The Next Generation
VMC: The Next Generation
Understanding impact on audiencesUnderstanding impact on audiences
VMC: The Next Generation
Statistics Statistics --VisitorsVisitors
VMC Visits(CHIN hosted)
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
VMC: The Next Generation
Engagement Index
123456789
1011121314151617181920212223
Exhibit A Exhibit B Exhibit C Exhibit D Exhibit E
Visits Page Views Engagement Index0
5
10
15
20
25
30
35
40
45
Oct-02 Nov-02 Dec-02 Jan-03 Feb-03 Mar-03
0
5
10
15
20
25
30
35
40
45
Oct-02 Nov-02 Dec-02 Jan-03 Feb-03 Mar-03 Apr-03
Engagement Factor for Exhibit A
Engagement Factor for Exhibit B
visitsvisitors
X time
VMC: The Next Generation
QDA MinerQDA Miner
Assign variables to
each message
Code the content
VMC: The Next Generation
Quantitative dataQuantitative data
• Site Frequency • User Type• Gender• Language• Signed email• Tone of the Message• Purpose• Location• Time of the Day• Product Info
• Qualitative reports– Type of Message– Request/Question– Offer Type– Praise/Thanks– Error Report– Action Item – Impact
VMC: The Next Generation
•2001-2006 = 8,000 messages•Trust – 40% of all messages implied trust
•Opinion – 95% of messages expressing opinion were positive
•Impact – 87% positive
VMC: The Next Generation
SOCIAL WEBSOCIAL WEB
• Characteristics– Dialogue & Rationalization– Community endorsement– Exchange and enrichment of
content– Interaction with content and
with a human element
Social web
VMC: The Next Generation
First Generation VMC- Showcasing
Second Generation VMC- Participation
VMC VMC -- Next GenerationNext Generation
VMC: The Next Generation
LEVERAGING THE SOCIAL WEBLEVERAGING THE SOCIAL WEB
• CHIN’s current focus– Heritage professional
learning with CHIN & each other
– Public, especially youth learning with museums
I. Building professional skills
II. Engaging youth
VMC: The Next Generation
Communication
Participation
Creativity
Digital Content
Sharing
• Authoring Tools• Learning Resource Creation• Lesson and assignment creation
•Blogging•Messaging
• WIKIS• Web conferencing
Learning by doing
VMC: The Next Generation
Canadian Heritage Information Network Réseau canadien d’information sur le patrimoine
VMC: The Next Generation
VMC: The Next Generation
Museums
Museums
• Personalized Learning
• Community Learning
• Learning with experts
Knowledge Exchange Portal
(Heritage professionals learning with CHIN and each other)KNOWLEDGE EXCHANGEKNOWLEDGE EXCHANGEVMC: The Next Generation
Education
“Generation IM”
78% of Americans 12-17 years old go online
74% of teens used Instant messaging1 in 5 teens say that IM is the primary way they communicate with
94% of online youth use the Internet for school research; 78% say the Internet helps them with schoolwork 71% of online teens say that they used the Internet as the majorsource for their most recent major school project or report 41% of online teens say they use email and instant messaging to contact teachers or classmates about schoolwork
(June 2004)
VMC: The Next Generation
Participation and interaction
WikisAssignments
Lesson plans
Contextual information
Activities
Learning ObjectivesStudents
Teachers
Content expert videoconferences
Museums
View site…
VMC: The Next Generation
MUSEUMS
TEACHERS• Access to quality learning resources• Creation of lesson plans• Authoring and publishing• Creation of Learning Scenarios• Communication tools
• Access to quality learning resources• Online collaboration• Authoring and publishing• Communication tools
STUDENTS
YOUTH LEARNING WITH MUSEUMSYOUTH LEARNING WITH MUSEUMS
VMC: The Next Generation
Contextual content
LearningOutcomes
LearningActivities
LearningObject
AGORA (portal)
LEARNING OBJECTSLEARNING OBJECTS
VMC: The Next Generation
Class mgt
BlogsMessages
Wikis
Bookmarks Lesson plans
Videoconferencing
User account
AGORA FEATURESAGORA FEATURES
VMC: The Next Generation
THE ROAD AHEADTHE ROAD AHEAD
• At the cusp of a new era, requiring the need to:– Harness our collective
knowledge– Share research agenda and
best practices– Enable centres of expertise
VMC: The Next Generation
CURRENT RESEARCH AGENDACURRENT RESEARCH AGENDA
• Heritage Institutions business transformation– Understand the competitive
environment• Educational• Entertainment• Business• Others
– Identify opportunities
Museums
VMC: The Next Generation
OPPORTUNITIESOPPORTUNITIES
• Growing level of connectivity
• Strong consumption of cultural/heritage resources
• Participative online culture
• Thirst for trusted resources
VMC: The Next Generation
“We know a lot about how to proceed with making things better, faster, more interesting, interoperable, etc. There is a radical aspect, however, to the shift from being content centered to being audience centered. Opening up our systems and becoming a platform for others to use raises as many issues as it does possibilities, but it is here that I think we will see, truly, a next generation virtual museum; the beginnings of the transition from a horseless carriage to an automobile”.
Steve Dietz – The Next Generation of Virtual Museums, Beyond Productivity: Culture and Heritage Resources in the Digital Age Workshop, Calgaryhttp://www.chin.gc.ca/English/Digital_Content/Dccf_Workshop/index.htmlhttp://www.yproductions.com/info/
VMC: The Next Generation
Concept developed in collaboration with Luigi Ferarra - emanterial studios, inc.
•A platform for discussion rather than a podium for telling
http://www.chin.gc.ca/English/Members/Rethinking_Group/index.html
Virtual Museum (of Canada):
The Next Generation
by Steve Dietz, Howard Besser, Ann Borda,
and Kati Geber with Pierre Lévy
The Virtual Museum of Canada: The Next Genera
VMC: The Next Generation
RESIDENT RESIDENT WEBWEB
• Characteristics– New social identities– New business models– New educational and
entertainment models– Virtual recreation of the
physical
Resident web
VMC: The Next Generation
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