View
3.453
Download
0
Category
Preview:
Citation preview
DATA ANALYSIS FRAMEWORKPUTTING CONTEXT INTO DATA
DANIEL WAISBERG - ANALYTICS ADVOCATE
1.Brain
2.Context
1.Brain
2.Context
Is it accurate?
Is it complete?
Is it accurate?
Is it complete?
FOR EXAMPLE
ga('set', 'dimension1', 'g37iohg39h3');
ga('set', 'dimension2', 'Bronze');
ga('set', 'dimension3', 'NY');
ga('send', 'pageview');
ANOTHER EXAMPLE
LAST EXAMPLE
HALF DATA ≈ NO DATA
1.Brain
2.Context
August 2015
$70,163
August 2015
$70,163July 2015
$63,937
August 2015
$70,163August 2014
$63,155
User ID
CONTEXT BRINGS MEANING TO DATA
TAKEAWAYS
1. Half Data ≈ No Data
2. A Data Point is Not Enough
1. Half Data ≈ No Data
2. Context Brings Meaning
THANK YOU & HAPPY ANALYZING!DANIEL WAISBERG
Recommended