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A decade ago, the higher education Web experience was segmented into walled gardens -- the public Web site, the course management system, online transactions, alumni communities, events calendars. The legacy of that structure was that our lifelong relationships with the college were interrupted as we students, faculty, staff, parents, and alumni moved from system to system. The next-generation online ecosystem will let us re-organize these experiences, allowing for deepening engagement throughout our lives: from prospective student to elder alum. How will software like WordPress fit in? How can we evaluate, select, and configure systems to support our users' needs, rather than the other way around?
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NERCOMP WordPress University
Jay Collier • Bates CollegeApril 8, 2010
CROSSING WEB BOUNDARIESWith WordPress
music: granlab image: oimax
• Where are the boundaries?
• Why should we bridge them?
• How do we do it?
• Who is doing it now?
woodleywonderworks
Where are our current Web boundaries?
CURRICULAR
NON-CURRICULAR
CLASSROOM
FIELD WORK
STUDENTS
ALUMNI
DEPARTMENTS
OFFICES
SYSTEM A
SYSTEM B
SILO 1
SILO 2
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Why should we cross those boundaries?
TelegraphTelephone
RadioTelevision
Cave wallsBamboo slipsParchment
Paper
Movable typePrinting pressPhotograph
Motion pictures
Personal computerDigital networks World Wide Web
MEDIA
MEDIA
MEDIA
MEDIA
Written
Printed
Electronic
Digital
VerbalVisual
EXPERIENCEPhysical
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TelegraphTelephone
RadioTelevision
Cave wallsBamboo slipsParchment
Paper
Movable typePrinting pressPhotograph
Motion pictures
Personal computerDigital networks World Wide Web
MEDIA
MEDIA
MEDIA
MEDIA
Written
Printed
Electronic
Digital
VerbalVisual
EXPERIENCEPhysical
Web 1.0 was “It”
~2000
Web mediaand content
hosted locally
Web 1.0
The first Web was “IT”
Phone Television
Businessdata
A WEB SITE
Web 2.0 was “Ours”
Delicious
WordPress
Wikipedia
YouTubeTwitter
NetVibes
FacebookFlickr
Google Docs
~2007Web 2.0
The next Web was “YOURS” and“MINE”
My
profilesPages and
Web 3.0 “Is”
Onlinepersona
Share knowledgeBuild connections
Use services
Onlinepersona
Onlinepersona
Each medium “is an extension of ourselves
... an extension ofconsciousness”
Marshall McLuhan, 1964
Clearly Ambiguous
BreathFood, water
ShelterReproduction
Sleep
FamilyFriendshipIntimacy
Power
DiscourseAchievementRecognition
EsteemConfidence
VisionIntegrity
AuthenticityPresenceReflectionAwareness
SAFETY
SECURITY
RESPECT
MEANING
MaterialEmotional
Symbolic
Intuitive
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How can we do it?
Be dependable – anywhere, any time, any device
Be dependable – anywhere, any time, any device
Be intuitive – simple publishing, searching, finding
Be dependable – anywhere, any time, any device
Be intuitive – simple publishing, searching, finding
Be helpful – helpful information and instructions
Be dependable – anywhere, any time, any device
Be intuitive – simple publishing, searching, finding
Be helpful – helpful information and instructions
Be interesting – appealing, personal, immersive
Be dependable – anywhere, any time, any device
Be intuitive – simple publishing, searching, finding
Be helpful – helpful information and instructions
Be interesting – appealing, personal, immersive
Be personalizable – up to date feeds by interest
Be dependable – anywhere, any time, any device
Be intuitive – simple publishing, searching, finding
Be helpful – helpful information and instructions
Be interesting – appealing, personal, immersive
Be personalizable – up to date feeds by interest
Be welcoming – online spaces for collaboration
Be dependable – anywhere, any time, any device
Be intuitive – simple publishing, searching, finding
Be helpful – helpful information and instructions
Be interesting – appealing, personal, immersive
Be personalizable – up to date feeds by interest
Be welcoming – online spaces for collaboration
Be meaningful – insight into what matters to you
Powerful, universal ideas
Personalized interactions
Ambivalence toAwareness to
Interest toParticipation toCommitment
TOWARD
FROM
Corporations,Foundations
CurrentStudents,& Families
ProspectiveStudents
& Families
Alumni &Friends
CurrentFaculty &
Sta!
GeneralPublic
ProspectiveFaculty &
Sta!
PhilanthropicPartners
How are we doing it?
How about you?
binaryape
EVOLUTION
Your turn
What boundaries will you cross?
Jay Collier — jcollier@bates.edu - www.BatesWeb.net
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