Creating a smashing website

http://Preetish.me

Information Architecture

DevelopmentWeb design

AnalyticsTracking

Advertising

Revenue Models

Modus Operandi

• Information Architecture• Web design• Web development• SEO• Marketing and Promotion• Analytics• Revenue

What is Information Architecture ?

Information architecture is combination of organizing a site's content into categories and creating an interface to support those categories.

Characteristics of Good IA

• Balances business & user goals• Allows people to easily find what they need• Provides more than one way to content• Represents the content• Has a coherent underlying concept• Exposes information as needed

So what IAs do ??

• Research Business• Research the audience• Analyze the data

• Primary Objective• Goal

• Develop labelling/navigation/site structure• Site maps• Site flow diagrams• Wireframes

Conceptual Relationships

Sitemap

What is web designing ?

• It is the skill of creating presentations of content that is delivered to end user through the world wide web, by a web browser or other web-enabled software like internet television.

Creating Web Site Tools

• Photoshop• Fireworks• CorelDRAW• Illustrator

Basic FrameBanner

Menu Content

Footer

• Markup Languages – HTML, DHTML, XML, XSLT, etc....

• Cascading Style Sheets (CSS)• Programming languages Java, C#• Scripting languages– perl,javascript,php, etc....

• Web creation and editing software– Notepad++, Dreamweaver, Flash, Panic coda, Site

Builder,Firebug etc..

Creating your Web SiteTechnologies & Tools

Key element

• Domain• Web pages• Web host

What is SEO ? Refers to the process of “optimizing” both the

on-page and off-page ranking factors in order to achieve high search engine rankings for targeted search terms.

• Title• Robots.txt• Meta Description• Key words/ long tail keywords• Out going links• Internal linking• Alt attribute (Image Optimisation)• Link title• Headings (H1, H2)• Domain name

Onsite Factors

• Quality backlink building

– Directory submission

– Blog commenting

– Forum posting

– Guest or sponsored posting

– Link bookmarking• News Site and Press release

Offsite Factors

Tools of the trade• SEM– Organic– Paid

• Social Media– Facebook– Twitter– Youtube

• Email marketing• Mobile marketing• Affiliate marketing

Pay Per Click Advertising

Web Analytics

Revenue models

• Revenue from subscription• Revenue from Pay Per View• Revenue from CPM– Banner ads, skyscrapers

• Revenue from CPC advertising• Revenue from CPA advertising• Revenue from PPI advertising• Selling user data• Website flipping

Publisher

WebsitesAdvertiser

Products/Services

Google Adsense

Google Adwords

CPA Example

Thank You !!

Presentation ByPreetish

Website: Preetish.me