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Using Social Media Tools Everything you need to know to Tweet, get LinkedIn, show your Facebook and be a Blogger in 60 minutes or less.
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1
Using Social Media Tools
Everything you need to know to Tweet, get LinkedIn, show your Facebook and be a Blogger in 60 minutes or less.
Michael S. SommermeyerClark County (Nevada) Courts
Ashley G. StollarGeorgia Administrative Office of the Courts
2Michael S. Sommermeyer – www.clarkcountycourts.us Ashley G. Stollar - www.georgiacourts.org
What you will learn
How to navigate the Social Media landscape.
Why you should care about Social Media. How to create a Social Media Strategy for
communication and monitoring. An examination of Social Media Tools.
3Michael S. Sommermeyer – www.clarkcountycourts.us Ashley G. Stollar - www.georgiacourts.org
The Social Media Landscape
4Michael S. Sommermeyer – www.clarkcountycourts.us Ashley G. Stollar - www.georgiacourts.org
Just the Tip of the Iceberg
5Michael S. Sommermeyer – www.clarkcountycourts.us Ashley G. Stollar - www.georgiacourts.org
Why Should I Care?
Three Reasons People are talking about you. Traditional media are no longer the only
game in town. Engagement leads to better relationships
with your constituents.
6Michael S. Sommermeyer – www.clarkcountycourts.us Ashley G. Stollar - www.georgiacourts.org
Multiple Channel Communication
Media Gatekeepers are less important.
Multiple Channels lead to Multiple Strategies.
Traditional media vs. new media.
7Michael S. Sommermeyer – www.clarkcountycourts.us Ashley G. Stollar - www.georgiacourts.org
Risks and Rewards
Social Media allows for instant monitoring.
Ignore at your peril. Tell your story directly to many
audiences. Time intensive and requires diligence. Rapid response.
8Michael S. Sommermeyer – www.clarkcountycourts.us Ashley G. Stollar - www.georgiacourts.org
Strategy Must Be Defined
You wouldn’t leave on a trip without a map.
Certain channels work better for tasks than others.
Strategy dictates the channel used.
Just because it’s there doesn’t mean you have to use it.
9Michael S. Sommermeyer – www.clarkcountycourts.us Ashley G. Stollar - www.georgiacourts.org
A Channel for Every Goal
Choose channels according to strategy.
One channel may not work for every goal.
Certain channels require content creation – others require content monitoring.
10Michael S. Sommermeyer – www.clarkcountycourts.us Ashley G. Stollar - www.georgiacourts.org
Multiple Channel StrategyBlog
11Michael S. Sommermeyer – www.clarkcountycourts.us Ashley G. Stollar - www.georgiacourts.org
A microblog, social networking site.
Instant messages less than 140 characters.
Massive adoption. Users = Tweeters Messages = Tweets
12Michael S. Sommermeyer – www.clarkcountycourts.us Ashley G. Stollar - www.georgiacourts.org
Court Tweeters
13Michael S. Sommermeyer – www.clarkcountycourts.us Ashley G. Stollar - www.georgiacourts.org
Facebook a lifestreaming and social network.
Allows organizations to create pages.
Users join Fan and Group pages.
14Michael S. Sommermeyer – www.clarkcountycourts.us Ashley G. Stollar - www.georgiacourts.org
Facebook Groups
15Michael S. Sommermeyer – www.clarkcountycourts.us Ashley G. Stollar - www.georgiacourts.org
What Are People Saying
Monitor comments, news and feedback with Google Alerts and RSS
16Michael S. Sommermeyer – www.clarkcountycourts.us Ashley G. Stollar - www.georgiacourts.org
Resources
Twitter.com – Build community Facebook.com – Involve constituents Wordpress.org – Create/Distribute
content Linkedin.com – Build Professional
relationships Google Alerts – Monitor social media
17Michael S. Sommermeyer – www.clarkcountycourts.us Ashley G. Stollar - www.georgiacourts.org
Discussion: SM in the courtroom
Social media tools change the rules.
Juror cellphones. Cellphone cameras. Decorum and
vigilance required.
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