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How is content consumed globally? From my classes at Ambedkar University.
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PUBLISHING IN A GLOBALISED WORLD
LESSON 3 — CONTENT CONSUMPTION
POST GRADUATE DIPLOMA IN PUBLISHING 2014
AMBEDKAR UNIVERSITY, NEW DELHI
VIVEK MEHRA
Vivek Mehra
www.vivekmehra.in
CONSUMPTION MECHANISMS
CONTENT CONSUMPTION
PRINT STILL RULES
PRINT SOLD DIGITALLY
OPPORTUNITY
Vivek Mehra
www.vivekmehra.in
PRINT SOLD TRADITIONALLY
CONSUMPTION MECHANISMS
CONTENT CONSUMPTION
PRINT STILL RULES
WHAT IS PRINT TODAY
• Traditional book
• Traditional distribution
• Customized print product
• Customized delivery chain (tailored to end customer)
• Print on demand
• On demand availability
Vivek Mehra
www.vivekmehra.in
TRADITIONAL PRINT
TRADITIONAL BOOK
• From publisher
• Consumed as a single user
• Consumed through a library
CUSTOM PRINT
• Content multi-sourced
• Follows path of traditional book
Vivek Mehra
www.vivekmehra.in
CONSUMPTION MECHANISMS
CONTENT CONSUMPTION
CONSUMPTION MECHANISM
CONTENT CONSUMPTION
CONSUMER PREFERNCES
BRICK AND MORTAR
• Product moves physically across boundaries
• Time to consumer is variable and long
• Availability is questionable
• Multi level supply chain management
PRINT SOLD DIGITALLY
• Birth of online stores
• Faster in the hands of the consumer
• Savings transferred to consumer
• Option to rate content
Vivek Mehra
www.vivekmehra.in
DELIVERY MECHANISM
CONTENT CONSUMPTION
DIGITAL IS NOT DIGITAL
DIGITAL PRODUCT
•Tagged PDF
•ePub – standard for re-flowable content, created by International Digital
Publishing Forum
•Kindle (MOBI bought by Amazon in 2005)
•But are these all that exist…
Vivek Mehra
www.vivekmehra.in
CONSUMPTION MECHANISMS
CONTENT CONSUMPTION
DIGITAL IS NOT DIGITAL
Vivek Mehra
www.vivekmehra.in
Archos Diffusion,Broadband eBooks (BBeB), Comic Book
Archive file , Compiled HTML, DAISY – ANSI/NISO Z39.86,
DjVu, DOC , DOCX, EPUB, eReader, FictionBook (Fb2),
Founder Electronics, Hypertext Markup Language, iBook
(Apple), IEC 62448,KF8 (Amazon Kindle), Microsoft LIT,
Mobipocket, Multimedia eBooks, Newton eBook, Open
Electronic Package, Portable Document Format, Plain text
files, Plucker, PostScript, RTF, SSReader, TEBR, Text
Encoding Initiative, TomeRaider, Open XML Paper
Specification
Vivek Mehra
www.vivekmehra.in
How are the formats performing?
CONSUMPTION MECHANISMS
CONTENT CONSUMPTION
DIGITAL IS NOT DIGITAL
• Pay-per-view, online only
• Pay-per-view downloaded to device (offline)
• Single device content
• Multi device content
• Searchable
• Annotatable
• Cut, paste, share, save
• License, owned (subscription)
Vivek Mehra
www.vivekmehra.in
DISCUSSION: CONSUMPTION – PRINT OR
DIGITAL?
Key Takeaways
Vivek Mehra
www.vivekmehra.in
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