Connecting Your Social Media

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Evelyn McCormack NSPRA 2012

Power of Social Media Question NSPRA 2012

Who is Karen Klein?

Klein story hits mainstream media, and she’s interviewed

on all major network and cable news shows. The Today

Show’s Matt Lauer calls the kids in the video “narrow

minded monsters.”

Why Connect Your Sites?

• Time-saver• User-friendly: Watch YouTube video on Facebook;

read tweets on FB; read FB posts on Twitter, etc.• “Mashup” all your social media on one web page

(if you’re willing to pay)

What We’ll Examine

• Tricks on Facebook, Twitter, YouTube, LinkedIn, other sites that connect one to the other

• Free (but limited) online apps that can connect accounts• “Share” buttons• Social media “mashups” (cool social media portals)

1. Facebook to Twitter

https://www.facebook.com/twitter/

2. Selective Tweets (Twitter to FB)

https://www.facebook.com/selectivetwitter

Use #fb after every tweet; will appear in real time on Facebook fan page.

4. LinkedIn to Twitter (but not in reverse anymore)

5. Targeted Status Updates on LinkedIn Company Pages

6. YouTube to Facebook & Twitter

On your YouTube channel, go to Settings Sharing. Choose “Connect” to link w/social media sites you want to share videos with. Each time you upload a video, it will also appear on FB/Twitter

7. Enewsletters to Social Media

Simple Share on Constant Contact prompts you to post your eNewsletter to Facebook and Twitter

8. QR Code to Your District Website

White Plains City School District QR code takes you directly to the website

Southern Westchester BOCES QR code connects you to the website.

Print QR code on back of all District business cards.

Google QR Code Creator

Simply type in your website URL and Google creates the code http://

createqrcode.appspot.com/

9. Google+ to Other Social Media

Go to your Google account, click on Accounts in left column. Scroll down to Connected Accounts. Click on “Connecting Your Accounts” and page will come up. Choose which accounts to connect to your Google+ account.

Third-Party Applications

http://apps.facebook.com/iframehostClick on “Install Page Tab”

Choose your fan page in the dropdown and click on Add Page Tab

Your new tab will appear on your fan page. The tab says “welcome,” but you can change that later.

Click on “Authorize the Tab Application”

Click “allow”, this page comes up. Type in URL of District’s Pinterest page, then choose size of page or keep at 800 px, the default). Woobox also offers a free Twitter tab.

Credit: Pinterest for Business

Integrate other social media sites on your Facebook fan page. Include Twitter, RSS feed, Flickr. YouTube. (two apps for free)https://apps.facebook.com/involver_appjgeph/

White Plains’ Involver YouTube tab

White Plains YouTube on Facebook

Involver’s YouTube for Facebook page. Refreshes automatically w/latest video uploaded to YouTube. Library of other videos below.

Involver’s photo page application for Facebook. Scrolling library of photos, with a featured photo at the top.

Other Third-Party App Services

• Antz Media (antzmedia.com)• Tabfusion (tabfusion.com)• Tabsite (tabsite.com)

• Faceitpages (faceitpages.com)• Iwipa (facebook.com/iwipa)• Shortstack (shortstack.com)

Share Buttons: Go Viral

Multiple Sharing Sites:1. AddThis2. Sharethis

Single Sharing Sites:1. Facebook “Like” Box2. Facebook “Like” Button3. Tweet Button4. Follow Widget (Twitter)

1. Tweet Button

When on Twitter, go to About Resources Buttons. Choose button style & Twitter will develop html code. Cut & paste code to website.

https://twitter.com/about/resources/buttons

2. Facebook Plugins

https://developers.facebook.com/docs/reference/plugins/like-box/

Facebook Box

Facebook Button

https://developers.facebook.com/docs/reference/plugins/like/

3. AddThis Social Plugins

Addthis.com

Fill in URLs of social media sites, then AddThis provides html code to paste on website. We use it on our news pages.

What it looks like on our website, below a story and video.

Social Media Mashups and Portals

social.kent.edu http://www.allofe.com/SMASHUP/home

Flickr

YouTube

Facebook

Featured/Pinterest

Scrolling photos/vide

osvia cooliris

Flickr photos

Facebook

Twitter Feed

YouTube Videos

Northfield Mount Hermon

Blog posts

Twitter

YouTube

All Harvard Social Media

Featured VideoFeatured

Tweet

• 56 Facebook Pages• 22 YouTube Channels• 128 Twitter Feeds• 21 Flickr Pages• 1 Google+ Account• 1 Stumbleupon Account• 1 Foursquare Account

• 914-592-4203• emccormack@swboces.org• blog: schoolcommunications20.com• www.slideshare.net/evelynmccormack (Powerpoint and

handouts)

Thanks for Connecting!