Connecting Man and the Machine

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Connecting Man

& the Machine

“Erin Reilly is a designer, educator, researcher and fangirl exploring participatory culture, fan engagement and the future of media and entertainment.”

early 2000’s

early 2000’s

early 2000’s

early 2000’s

2007

Goal: Prepare MIT Comparative Media Studies students for jobs that do not exist yet.

2010

2010

20102010

Chief

Advisor

Creative

Director

Director

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W H A T I S T H E A I L ?

The Annenberg Innovation Lab (AIL) is a high-energy,

fast-paced Think & Do Tank that explores emerging

challenges and opportunities in society, media, and

culture.

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SPONSORS

The lab engages in four types of activities:

•Design and deliver participatory learning experiences, such as our Think & Do Workshops.

•Create prototypes that demonstrate the real-world applicability of AIL researchers’ theories.

•Author multimedia publications to advance the media and entertainment industry.

•Design innovation challenges that provide mentorship and prizes to USC students developing prototypes, applications and business ideas.

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The New Metrics

and Measurement

The New M&E Ecosystem

The New Screens

The New Creators and

Makers

The New Funding &

Business Models

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S I G N P O S T S O F O P P O R T U N I T Y

The New Screens

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S I G N P O S T S O F O P P O R T U N I T Y

The New Screens

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S I G N P O S T S O F O P P O R T U N I T Y

The New Screens

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S I G N P O S T S O F O P P O R T U N I T Y

The New Funding & Business Models

5 Billion Smart Phones by 2016

1%@ 50 cents=$25 Million

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S I G N P O S T S O F O P P O R T U N I T Y

The New Funding & Business Models

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S I G N P O S T S O F O P P O R T U N I T Y

The New Funding & Business Models

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CURATING across Four Vectors:

•KNOWLEDGE, what you know.

•SOCIAL, who you’re friends with.

•INTEREST, what you like to do (even if you don’t know you

do).

•PHYSICAL, how you interact within public spaces.

S I G N P O S T S O F O P P O R T U N I T Y

The New Metrics and Measurements

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S I G N P O S T S O F O P P O R T U N I T Y

The New Funding & Business Models

MAN

MACHINE

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S I G N P O S T S O F O P P O R T U N I T Y

The New Metrics and Measurements

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S I G N P O S T S O F O P P O R T U N I T Y

The New Metrics and Measurements

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S I G N P O S T S O F O P P O R T U N I T Y

The New Creators and Makers

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S I G N P O S T S O F O P P O R T U N I T Y

The New Creators and Makers

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S I G N P O S T S O F O P P O R T U N I T Y

The New Creators and Makers

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S I G N P O S T S O F O P P O R T U N I T Y

The New Creators and Makers

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The Edison ProjectReinventing the Media & Entertainment Business

“I find out what the

world needs, then I

proceed to invent.”

- Thomas Edison

Get involved!

• Attend a participatory learning experiences, such as GeekSpeaks or our Fall 2014 Think & Do on New Creators & Makers.

• Partner with researchers to create prototypes thatdemonstrate the real-world applicability of M&E theories.

• Download our Briefing Books -- authored multimediapublications to advance the media and entertainment industry.

• Attend our Evening of Innovation on April 23rd to vote on our2013-14 Design innovation challenge highlighting six studentprojects and many prototypes coming out of the lab.

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Thank you!

For more information,ereilly@usc.edu

www.annenberglab.com

@ebreilly