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Online Video is changing the world. The TED case study.
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#COM280 online video communication
Case Study : TED
@giorgiotedx
TED@giorgiotedx
TEDTHESTORY
@giorgiotedx
What is TED ?
TED is the name of a conference.
@giorgiotedx
What is TED ?
TED is a yearly organized
conference.@giorgiotedx
What is TED ?
At TED some of the world’s leading thinkers and doers are invited to share what they are most passionate about.
share
passionate
@giorgiotedx
What is TED ?
TED
“TED” stands for :
TECHNOLOGYENTERTAINMENTDESIGN
@giorgiotedx
What is TED ?
TEDCONFERENCES
@giorgiotedx
What is TED ?
TEDCONFERENCES
The Stuff of LifeThe Rediscovery of
WonderFull Spectrum
THEMES@giorgiotedx
What is TED ?
TED LONGBEACH
@giorgiotedx
TED LONGBEACH
What is TED ?
TEDACTIVE
@giorgiotedx
TEDACTIVE
What is TED ?
TEDGLOBAL
@giorgiotedx
TEDGLOBAL
Attending TED
There is a 2 years waiting list to attend a
TED conference.@giorgiotedx
The majority of TED attendees are selected
by the organizers.
Attending TED
@giorgiotedx
There are only around 1000
seats available.
Attending TED
@giorgiotedx
There are only 15
Press passes.
Attending TED
@giorgiotedx
The ticket to attend a US TED conference is
7,500 U$
Attending TED
@giorgiotedx
TED conferences aresold out one year in
advance.
Attending TED
@giorgiotedx
The TED Experience
@giorgiotedx
The TED Experience
EXPERT
VIP
@giorgiotedx
The TED Experience
@giorgiotedx
The TED Experience
@giorgiotedx
What is TED ?
BONOVOXCRAIGVENTERJEFFBEZOSSTEVENHAWKINGALGORE
@giorgiotedx
What is TED ?
JEFFSKOLL@giorgiotedx
What is TED ?
TED @giorgiotedx
What is TED ?
SAPLINGFOUNDATION
@giorgiotedx
What is TED ?
CHRISANDERSON
What is TED ?
TED.COM
The Sapling Foundation
TEDPRIZE
TEDCONFERENCES
What is TED ?
The TED Prize is awarded annually to exceptional individuals who receives
$100.000
One Wish to Change the World
TEDPRIZE
@giorgiotedx
I wish for you to stand up for what you care about by participating in a global art project, and together we'll turn the
world...INSIDE OUT."
INSIDE OUT
What is TEDPrize?
@giorgiotedx
What is TED ?
4 SIMPLE RULES
@giorgiotedx
What is TED ?
18 minutes
@giorgiotedx
What is TED ?
FROM2006www.ted.com/talksIDEASWORTHSPREADING
@giorgiotedx
What is TED ?
@giorgiotedx
500,000,000DOWNLOADS
What is TED ?
6,000TRANSLATIONS62LANGUAGES
1800+TALKS
@giorgiotedx
What is TED ?
IDEASWORTHTRANSLATING
What is TED ?
VIRAL@giorgiotedx
What is TED ?
Sir Ken Robinson
School Kills Creativity@giorgiotedx
KENROBINSON
What is TED ?
@giorgiotedx
What is TED ?
Dancing Kitten
Sir Ken Robinson
0 5250000 10500000 15750000 21000000
17000000
21000000
Views
@giorgiotedx
What is TED ?
FROM2008
TED
x
What is TEDX ?
@giorgiotedx
TED
x
TEDx is a program of local, self-organized events that bring people together to share a TED - like experience.
What is TEDX ?
@giorgiotedx
What is TEDX ?
GOOD LUCK !
What is TEDX ?
@giorgiotedx
REVOLUTIONARY
What is TEDX ?
@giorgiotedx
REVOLUTIONARY
What is TEDX ?
OPENSOURCEBRAND
TED
What is TEDX ?
TEDx 2000
More than 2000 TEDx
conferences around the world
@giorgiotedx
AUG2009
TEDX Dubai
@giorgiotedx
TEDX Dubai
why ?@giorgiotedx
TEDX Dubai
TV
ARTS
ARCHITECTUREDESIGN
DJs
EVENTS
TEDX Dubai
TV
ARTS
ARCHITECTUREDESIGN
DJs
EVENTS
TEDX Dubai
TV
ARTS
ARCHITECTUREDESIGN
DJs
EVENTS
TEDX Dubai
TED
DREAM?@giorgiotedx
TEDX Dubai
FREEEVENT
@giorgiotedx
TEDX Dubai
INVITATIONONLY
@giorgiotedx
TEDX Dubai
NOPRESSACCREDITATION
@giorgiotedx
TEDX Dubai
NOPR
@giorgiotedx
TEDX Dubai
NOMAINSTREAMMEDIA
@giorgiotedx
HABIBAHAMID
TEDX Dubai 2009
TEDX Dubai 2011
@giorgiotedx
TEDX Dubai
POSTEVENT@giorgiotedx
TEDX Dubai
Today with the mail, I received an invitation to the shop opening of a
French luxury leather goods producer including VIP pass.
I gave it away - am not interested in this kind of events (anymore).
@giorgiotedx
TEDX Dubai
UAECOMMUNITYBLOG
Turns out the best things do come for
free, after all.
TEDX Dubai
TEDX Dubai
DUBAIMETRO 28bn AED
DUBAIBURJ 1.5bn AED
DUBAIWORLD -? AED
DUBAITEDx 0 AED
Trends 2009
@giorgiotedx
HABIBAHAMID
TEDX Dubai
REBOOT
2010
DubaiTEDX=independently organized TED events
X
@giorgiotedx
HABIBAHAMID
TEDX Dubai 2010
HABIBAHAMID
TEDX Dubai 2011
THEBEAUTYOFSMALLTHINGS
DubaiTEDX=independently organized TED events
X
@giorgiotedx
HABIBAHAMID
TEDX Dubai 2011
@giorgiotedx
HABIBAHAMID
TEDX Dubai
CHRISANDERSON
Why online videocan change the world
@giorgiotedx
HABIBAHAMID
TEDX Dubai
@giorgiotedx
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