City Decay

CITY DECAYAND

REBUILT

CITY GROWTH ?

OR

CITY DECAY ?

WHAT ?

WHY ?

COMPETITIONPOST INDUSTRIALISTNATURAL DISASTER

SPRAWLINGGOVERNMENT POLICY (tax,

regulation, etc)BANKRUPTCY

Detoriated CITY CORE (pollution, traffic jam, environmental degradation, etc)

Marketing Places ­ Attracting Investment, Industry and Tourism

to Cities, States and NationsPhilip Kotler

PLACE MARKETING – ACTIVITY:

3.designing the right mix of community features and services

5.setting attractive incentives for the current and potential buyers and users of its goods and services

7.delivering a place's products and services in an efficient, accessible way

9.promoting the place's values and image so that potential users are fully aware of the place's distinctive advantages

GENERIC STRATEGY

3.attracting tourist and business visitors

5. attracting businesses from elsewhere

7.retaining and expanding existing businesses

9.promoting small business expansion and fostering new business start-ups

11.expanding exports and outside investments

13.expanding the population or changing the mix of residents

GENERAL STRATEGY FOR PLACE IMPROVEMENTS

URBAN DESIGNINFRASTRUCTURE

BASIC SERVICEATTRACTIONS

PEOPLE

BILBAO

SEAPORT CITY – INDUSTRIAL CITY

BASQUE ‘CAPITAL’ – SUFFERED BY WAR

GOVERNMENT – Separatist CONFLICT

FIFTH LARGEST METROPOLITAN (SPAIN)

URBAN RENEWALSTRATEGY

BILBAO STRATEGY:

TRANSPORTATION-SUBWAY LINE

-AIRPORT

IMPROVED INFRASTRUCTURE-CLEANED WATERWAY

-IMPROVED DRAINAGE SYSTEMS

NEW RESIDENTIAL, LEISURE & BUSINESS COMPLEXIMPROVED SEAFRONT & WATERFRONT

Relocate Industrial & Technology ParkICONIC ARCHITECTURE

ZUBIZURI BRIDGESANTIAGO CALATRAVA

PART OF NERVION RIVER UPGRADE

BILBAO METRO - FOSTERITONORMAN FOSTER

Sheraton Abandoibarra HotelRICARDO LEGORETTA

BILBAO AIRPORTSANTIAGO CALATRAVA

ISOZAKIATEAARATA ISOZAKI

Bilbao Effect ?Leads to …

SEOUL

Cheonggyecheon, Seoul

Cheonggyecheon, Seoul

Seoul Facts 1999:

Pollution: 85.4% automobiles, 12.7% heating, 1.7%industry, 0.2%power

How to control traffic ??

BEFORE

Traffic Chaos, Car Oriented City (168.000cars/day, 62.5% through traffic)

‘Ugly’ Landscape

Reject of original water stream

Air pollution

6 km highway !

5 medium bus lane

17 bridges, 5 pedestrian/cycling bridges

Greenery, landscape, attractive

Public Place

Enhance surrounding building

Cheonggyecheon, Seoul

Dismantling elevated highways

Prioritizing buses and other public transport

Restore original water stream

Lower surface temperatures (3.6ºC)

AFTER

Cheonggyecheon, Seoul

Creating a new public space

AFTER

Improvement for neighborhood building (window display, tourist attraction)

OSAKA

SHRINKING CITY (CORE) ?1.Sprawling

3. Increased Land (Rent) Price

5.Population shrinking – low birth rate

7.Sophisticated Infrastructure

9.Low Employment Opportunity in the city core

OSAKA CITY’S URBAN REVITALIZATION PROGRAM

Strengthening City’s Function In Creating Knowledge-Based Businesses

Enhancing City’s Function In Attracting Many More Visitors to Osaka

Developing Cultural Activities and Creating an Attractive Osaka

Cooperating Economic, Tourism, and Urban Planning into ONE PACKAGE

KITA UMEDA AREA

Osaka Station North District24 ha

THE KNOWLEDGE CAPITAL ZONE

NAMBA AREA

Abandoned Baseball StadiumRiver Renovation Program

Osaka Gateway

NAMBA PARKSDOTOMBORI RIVER