Career Start-Ups: Leveraging Social Media Professionally

@justicemitchell

Interactive Creative & Social Media DirectorDesigner • Leader • Writer • Photographer • Speaker • New Business • Consultant • Storyteller • Socialite • Strategist • Idea Guy

You the Story. You the Product. You the Brand.You the Person.

Elements of the Brand: YOU

Voice Expertise Your Look

• Organized• Executive• Logical• Professional

• Cool• Creative• Unexpected• Passionate

You The “Start-Up”

What is the modern employer looking for?

• Versatility

• Creativity

• Efficiency

• Eclecticism

• Passion

• Loyalty

• A Leadership platform

Modern Employer: Needs

Instantly Billable

What an Employer Wants to See:

Candidate:

• Automotive

• Travel

• Entertainment

• Outdoor Recreation

• Musician

• Cool-Hunting

• Organizations

• Artist

What an Employer Wants to See:

Social “Proof”

If You’re The Business. It’s Your Money. It’s Your Reputation. Who Would You Hire?

Personal Professional

Perception Vs. Reality - what you show is all they know.

Lock It Down

Selling YOU the “Start-Up”

• Your portfolio

• Your resume

• Past work experience

• Previous Internship?

• Marketing material

Sales Tools for You

Building the Brand of YOU

Launching Your Start-Up Online With Social Media Channels

WWW.YOURREPUTATIONGOESHERE.COMWordPress • SquareSpace • Blogger • Tumblr

BUSINESS PAGE BUSINESS PAGE

Uses:• Company Research• Networking• Posting• Thought Leadership• Feedback

New Channels to watch:• Favo.rs• Branch Out• ReferralKey• BeKnown• PoolDip

Your POWERHOUSE!

Resume:• Keep it current• Make sure it conveys your brand essence• Convey your brand using only tools that apply to your career

Groups:• Stay active in groups that apply to your career• Be authentic and smart when you post• Don’t dominate the conversations

Answers:• Take time to really answer the questions• Support your answers with links• Be willing to engage in work, but don’t sell yourself only

Alumni:• Stay connected• Present your brand for the consideration of entrepreneurial alums

Jobs Board:• Watch closely and be timely• Follow directions for submitting to each job• Customize your cover letter for each job posting to show you understand their brand

Alternate Social Channels

Objectively is seen as an alternative to connecting to your brand outside of social channels. Many find email as a passive connection to a brand or service.

• Create easy sign up on your website

• Create “story seeds” (payoff within your social graph)

• Invite people into your social channels

• Launch blog posts

• Brand retention

Email Marketing Your Brand

Launching Your Start-Up Online With Social Media Channels

Setup a Profile at: ABOUT.ME

Creating The “F3”

FRIENDS FOLLOWERSFANS

Becoming a Social ROCKSTAR

What Should I Be Doing In MY Social Channels?

PostingListening

IntroductionEngaging

Asking QuestionsSolving Problems

Maintaining ConversationsRinse & Repeat ...

FOLLOW& LISTEN

Social Media With Potential Employers

FollowingListeningIntroducingMaking Nice

Ask Questions Rinse & Repeat...

• CEOs• Hiring Managers• Executives

Location & Conversations

The Dangers In Social Media

= RADIO SILENCE

Career-Killing Suicide Posts

Social DOs and DON’Ts

YOU MUST:• Listen, then respond

• Solve problems

• Be authentic, caring & respectful

• Invite feedback & criticism

• Empower others with content they can use

• Invite others to pass along your content

• Ask everyone to participate

YOU MUST NOT:• Aggressively Sell yourself

• Dominate social threads

• Needlessly debate, defend or take sides

• Overload your F3 with too many posts at one time

• Discuss personal matters in a professional setting

• Post materials that could affect your brand

• Be an asshat

The New World Job Hunters

Social Groups & Communities

Working The “F3”

• Update them on your situation globally

• Reach out on a one-to-one basis

• Inform them as to the type of job you are looking for

• List the companies (especially if the contact works for one of them) you would like to work for

• Follow up with them (no more than once a week)

FRIENDS FOLLOWERSFANS

RESEARCH

Turning “YOU” into “SME”

Determining a social channel mix should be kept simple at first unless you have the necessary information to reach out and engage the more specific channels.

Social Mix

TBD SOCIAL

GOOGLE+

YOUTUBE

FACEBOOK

TWITTER

TBD SOCIAL BLOGWEBSITE EMAIL

• Trending topical news (follow trending Twitter topics)

• “10-steps” (or however many) to answering a specific industry question

• Discuss challenges from your past experience and how you overcame

• Personalize your content by folding in elements of your personal life

• Interview industry leaders and possible job prospects

• Prognosticate on the future of your industry

• HAVE A PROFESSIONAL OPINION - with the willingness to change it

Content Creation

Content Pitfalls

• Lame headlines

• Trying to be too broad

• Not cross linking your content

• Not making your content SEO ready

• Not writing for your audience/customer

• Only talking about your company/services

• Not asking for, or suppling, ways for feedback

• Not responding to feedback

• Hiding your expertise

• Inconsistency

Creating SME’s with “Thought Leadership”

CONTENTEDUCATIONALCONTENT

SURVEYS & TESTING

PRESENTATIONS

You The “Empire”

Key Takeaways

• Clean and up to date!

• Work slowly to migrate social media into your lifestyle

• Be MOBILE READY (http://infostripe.com)

• Be consistent; maintain “you the brand”

• Brand all your self promo’ materials and messaging to include your “social graph”

OMG YES!

Questions & Statistically Probable Answers“JusticeMitchell” - Twitter, Skype, AIM, Gmail

www.JusticeMitchell.com

• http://adage.com/power150/

• http://www.mashable.com/

• http://www.socialmediaexaminer.com/

• http://www.chrisbrogan.com/

• http://www.copyblogger.com/

• http://www.likeable.com/blog/

• http://www.socialmediatoday.com/

• http://www.wearesocial.net/

• http://www.social-media.alltop.com/

• http://www.bethkanter.org/

• http://www.christopherspenn.com/

• http://www.converstations.com/

• http://www.jaffejuice.com/

• http://www.socialwayne.com/

• http://www.smedio.com/

• http://heidicohen.com/

• http://www.twitip.com/

• http://www.kikolani.com/

• http://www.briansolis.com/

• http://www.scottmonty.com/

• http://www.socialmedia.biz/

• http://www.socialfresh.com/

• http://www.socialtimes.com/

• http://www.searchenginepeople.com

• http://www.slashdot.org/

• http://www.almostsavvy.com/

• http://socialmediainfluence.com/

• http://dannybrown.me/

• http://www.socialmediainformer.com/

• http://www.mediabadger.com/blog/

• http://www.ducttapemarketing.com/blog/

• http://www.socialnorth.com/

• http://www.smashingmagazine.com

• http://www.starmark.com/blog/social/

• http://bit.ly/HiwY8w

...or just Google it.

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