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This is the presentation made to assist our Business Plan. All the diagrams have been made by copying an pasting using google images. This presentation was for school purposes and no profit was made.
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About the Company
“Provides state of the art Educational Tablets to Secondary School Students; creating a tool to
aid with the learning experience”.
“The product which we call eWorm, will replace physical books, and cheaper eBooks will be
downloaded onto the tablet”.
- Tree House Productions Team
• Private Limited Company
• 10 owners
About the Company
Short Term Aims
Long Term Aims
SWOT Analysis
Market Analysis
Secondary Research
Ireland
United Kingdom
Australia• Australian Bureau of
Statistics
• Decreasing Schools, Increasing Students
• “Summer Holidays” in Dec and Jan
Primary Research
Customer Profile:Clodagh Donnelly
Product School Bag
Schoolbooksireland.ie and Easons
Language in Focus 3 20.20Blás 34.50Text and Tests 14.90Business Today 33.95Mosaique 31.95Music WB 22.95History x 4 books 81.80Poems for Higher 19.95Hamlet 7.95Hardbacks x 15 30.00Novels (English) x 2 13.00Play 7.95Play (Irish) 7.95Exam Papers x 7 62.65Less Stress x 6 59.94Subtotal 441.69
Customer Profile: Folen’s eBooksRory Dignam
Folens and Eason's where Unavailable
Complete English 25.00Active Maths 3 Book 1 14.95Active Maths 3 Book 2 14.95Blás 34.50Chemistry LIVE! Book 1 34.95Chemistry LIVE! Book 2 6.70Deutsch Fur Die Mundliche Prufung 15.00Sprachschatz 17.45Guide to King Lear 7.95Horizons (Geography) B1 35.95Horizons Book 2 23.00Accounting 35.25Poems for Higher 18.95Making it Happen LCVP 19.50Music Workbook 22.95Novels (English) x 2 Unavailable (13.00)Play Unavailable (7.95)Play (Irish) Unavailable (7.95)Exam Papers x 8 32.00Rapid Revision x 8 79.60Subtotal 467.55
Folens and Eason’s where Unavailable
Complete English 25.00Active Maths 3 Book 1 14.95Active Maths 3 Book 2 14.95Blás 34.50Chemistry LIVE! Book 1 34.95Chemistry LIVE! Book 2 6.70Deutsch Fur Die Mundliche Prufung 15.00Sprachschatz 17.45Guide to King Lear 7.95Horizons (Geography) B1 35.95Horizons Book 2 23.00Accounting 35.25Poems for Higher 18.95Making it Happen LCVP 19.50Music Workbook 22.95Novels (English) x 2 Unavailable (13.00)Play Unavailable (7.95)Play (Irish) Unavailable (7.95)Exam Papers x 8 32.00Rapid Revision x 8 79.60Subtotal 467.55
Schoolbooksireland.ie and Eason’s
Language in Focus 3 20.20Blás 34.50Text and Tests 14.90Business Today 33.95Mosaique 31.95Music WB 22.95History x 4 books 81.80Poems for Higher 19.95Hamlet 7.95Hardbacks x 15 30.00Novels (English) x 2 13.00Play 7.95Play (Irish) 7.95Exam Papers x 7 62.65Less Stress x 6 59.94Subtotal 441.69
Secondary Research
Benefits to Clients
Product Anatomy
Core Product
Tangible Product
Augmented Product
Potential Product
Components and Pricing
Marketing Strategy
• The company will target the secondary school market as the main users of our product eWorm.
• Contracts will be signed by schools.• Y1: Schools as our distributors as opposed to supplying
the students directly.• We will be implementing a pilot scheme for students
and teachers to test the ability and quality of THP products.
• Training and demonstrations will be done by in-house members of the marketing and sales teams to guarantee quality presentations.
Secondary Research
Market Trends
• Every industry is being impacted by the growth of digitisation in recent years and it will continue to accelerate.
• It has become highly important to introduce high-tech digitalized products to younger generations as it will inevitably be a huge part of the future lifestyle.
• With the introduction of touch boards and other technical tools and aids, the class room is quickly becoming a technological learning hub.
• The next step in technological educational tools are eBooks.
From this…
To this…
Secondary Research
Research and Development
Technology Roadmap
Research
Research
Intellectual PropertyThe company name
Tree House Productions
To be registered with the Irish Patents Office
Along with the company logo
Company name Product name and logo
to be registered with the Irish Patents Office
Intellectual Property
Staffing and Operations
10 Shareholders
Finance Director
Dean Kenny
Research and Development
Stephen Murray
Quality Control
Conor Cribben
Marketing Director
Caroline Boyne
Customer Service Manager
Luke Bolger
Sales Director
Aideen Leacy
Purchasing Director
Joe Kennedy
HRM
Shane Byrne
Strategy Director
David Lynch
Managing Director
Dennis Grigorenko
Staffing and Operations
10 Shareholders
Finance Director
Dean Kenny
Research and Development
Stephen Murray
Quality Control
Conor Cribben
Marketing Director
Caroline Boyne
Customer Service Manager
Luke Bolger
Sales Director
Aideen Leacy
Purchasing Director
Joe Kennedy
HRM
Shane Byrne
Strategy Director
David Lynch
Managing Director
Dennis Grigorenko
Year 1: Staffing and Operations
10 Shareholders
Finance Director
Dean Kenny
Research and Development
Stephen Murray
Quality Control
Conor Cribben
Marketing Director
Caroline Boyne
Customer Service Manager
Luke Bolger
Sales Director
Aideen Leacy
Purchasing Director
Joe Kennedy
HRM
Shane Byrne
Strategy Director
David Lynch
Managing Director
Dennis Grigorenko
Year 2: Functional Graph
Year 3: Geographical Structure
Sales Director
Aideen Leacy
Ireland UK Australia
Sales Operations Manager
Sales Operations Manager
Sales Operations Manager
Finance
Pricing
PricingMargin:
(1 – (cost price/selling price)) x 100(1 – (133.90/449.99)) x 100(1 – 0.3) x 100(0.7) x 10070%
Mark-Up:100 x ((selling Price – Cost Price)/Cost Price)100 x (449.99 – 133.90) /133.90)100 x 2.36236%
Pricing
Taken into account:• Price of component to build• Margin and Mark up• Survey Monkey• Focus group of parents
Final Price: €449.99
Pricing
Pricing
Break Even Analysis Year 1
Year 1Selling Price: 449.99Fixed Costs: 286,859
Variable Costs: 148,809
Contribution = Selling Price – (Variable Cost per Unit)= 449.99 – (148,809/20,000)= 449.99 – 7.44= €433 Price per Unit (rounded to the nearest decimal)
Break Even Point = Fixed Cost/Contribution= 286,859/443= 648 units (rounded to the nearest decimal)
Margin of Safety = Target Output – B.E.P.= 20,000 – 648= 19,352 units
Sales Pipeline
Sales Apportionment
Sales Apportionment
Thank you
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