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Present from Group 3, are you ready for this??
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INTRODUCTIONPART(1)
DADIH FRUITY
27,29,31,33,35 Jalan Plumbum S7/S Skesyen 7, 40000 Shah Alam,
Selangor Darul Ehsan.Tel:01333237521
PARTNER SHIPEmail:dadihfruiti@ymail.com
Fax: +60341499678
OUR BUSINESS CARD
BEHIND CARD
PARTNER SHIP
Mohamad Haziq Haikal B. Halid
Siti Maryam Bt Rahim
Nor Ain Bt Ahmad
Nur Shazwana Bt Jamaludin
Aimi Nadhirah Bt Mohd Fauzi
Athirah Simaa Bt Abd Rahman
Objectives
To gain highest level satisfication of
customer . To make sure percentage of market share
directly proportional within time . To provide the best customer
service .
MissionTo ful fill customers satisfication by providing the best
facilities and products to our
costumer. We are committed to
excellence in our services. To
maximize the profit and minimize the cost of operation .
Muhamad Haziq Haikal Bin Khalid
general manager2013646554
12/4/89(26 years)Malaysia
University Teknologi MARA Pahang, Jengka
0132954243No. 53 , Lorong Ikan Emas 5 , Taman Ikan Emas , Batu 3 ½ ,
Cheras ,Kuala Lumpur .email: m.haziq.haikal95@gmail.com
Siti Maryam Binti Rahimadministration
201382049201Des88(25years)
Malaysia University Teknologi MARA Pahang,
Jengka 0176082013
Tbg 89-H Jalan Bukit Kuda Kg.Kuantan 41200 Klang Selangor
email: ct.comowt@gmail.com
Nor Ain Binti Ahmadfinancial
201322794231Jul86(23years)
Malaysia University Teknologi MARA Pahang, Jengka
01112260087No1 Desa Kasih Sekendi 45200 Sabak Bernam
Selangoremail: ainahmad0@gmail.com
Athirah Simaa Bt Abd Rahmanmarketing
201380698827August88(25years)
Malaysia University Teknologi MARA Pahang, Jengka
0173836884 No 55, Lorong Seri Sementa5. Taman Seri
Sementa, 42100 Klang Selangoremail: athirah_simaa@yahoo.com
Aimi Nadhirah Bt Mohd Fauzimarketing
201366464421Jan85(24 years)
Malaysia University Teknologi MARA Pahang, Jengka
0173465809 1508 Blok A apartment Damai, 8/9 4600,
Petaling Jaya Selangoremail: viansa95@yahoo.com
Nur Shazwana Binti Jamaludinoperation
201363706222Sept86(23 years)
Malaysia University Teknologi MARA Pahang, Jengka
0176935234 Blok G0- 3-18 ppr sg Bonus Setapak, 53300
Kuala Lumpuremail: wanajamaludin@gmail.com
ORGANIZATION & HUMAN RESOURCE MANAGEMENT
(PART 2)
IntroductionHaziq Haikal has established this
company, and the logo design by Aimi Nadhirah. The name of the company determined by Nur Shazwana and Athirah Simaa. Company has been
named Marsha Enterprise Sdn.Bhd. Which gives the idea of making
Dadih is Siti Maryam. Ain Ahmad create our shop name of “Dadih
Fruity”.
Water supply at our shop is enough. Same with the electricity , we got a good service from provider . And as for delivery service , we only can use our transportation because we do not have fund to buy a transportation for our own .
The Basic Amenities
Organization ChartGENERAL MANAGERMuhamad Haziq Haikal
ADMINNISTRATIONSiti Maryam
MARKETINGAimi Nadhirah
Nor Ain
OPERATIONNur Shazwana
FINANCIALAthirah Simaa
The Employees
No Position Number of Employees
1 General Manager 1
2 Administration 1
3 Financial 1
4 Marketing 2
5 Operation 1
Tasks and ResponsibilitiesNo Position Tasks and responsibilities
1 General Manager Act as Leader to all workers . To make sure the objectives , mission , and vision of business
towards achieve in proper and systematic way.
2 Administration Act as assistant of General Manager . To keep business running smoothly.
3 Financial Record all the business financial transaction and updating it frm time to time . Do the analysis and
report about the financial of business .
4 Marketing Ability to analyze and interpret market research study results including knowing to find out how
to increase the sales organization .
5 Operation To manage incoming flow of material to inventory and familiarity with order quantity . Control and make sure that operation role of
business run accordingly and smoothly .
Remuneration Position Salary(RM) Allowance
(Rm) Benefits
(RM)Total(RM)
General Manager Rm 2500.00 Rm 100.00 Rm 450.00 Rm 3050.00
Administration
Rm 2100.00 Rm 100.00 Rm 450.00 Rm 2650.00
Marketing Rm 1800.00 Rm 100.00 Rm 450.00 Rm 2350.00
Financial Rm 1600.00 Rm 100.00 Rm 450.00 Rm 2150.00
Operation Rm 1500.00 Rm 100.00 Rm 450.00 Rm 2050.00
MARKETING MANAGEMENT(PART3)
TARGET MARKET
The target market us is the group of students.
They are from students UITM and UNISEL , because our shop nearer the university area.
Focus on societies at the housing section 7 because they are groups of middle and high income.
That can make our business get high profit.
DISTRIBUTION STRATEGY
At the beginning our business we just use own transport to delivery our product. That mean, when have a many order only.
For the first time, costumer just only can buy our product and take away.
4PsPRICE PRODUCT
PLACEPROMOTION
PRICEOur company also do some research for our product’s price to compare our price and the other company’s price.
We try to give a lower price then the other company with a good quality.
For the small cup of dadih with flavour and fruits with natadecoco is RM 4.50.
For the big cup of dadih with flavour and fruits with natadecoco is RM 6.00.
PRODUCT Our shop offered to all type of societies.
Our product have something special from other company.
Our product is dadih fruity it means that, dadih with fruits and lot of type flavour.
The color and taste very colourful and delicious.
Our dadih also more nutrient then other dadih because we use lot of fresh fruits.
Suitable for healthy diet .
PLACEThe location our shop are located in the middle between both UiTM and Unisel.
Our shop also near to i-city and many shop have at area our shop location.
The location our shop also near to housing at sections 7 and 2.
That mean our location is strategic because near at societies area.
PROMOTIONFirst day opening our shop we give some sample to customer to taste our fruity dadih.
By advertising
We advertise our shop through distributing flyers to people.
We also announce to friends and communities around the section 7.
We also promote our product though website,facebook,twitter,instargram and another else.
OPERATION MANAGEMENT(PART4)
Introduction
OPERATION MANAGEMENT CAN BE DEFINED AS THE MANAGEMENT OF THE PROCESS OF MARSHALLING RESOURCES (INPUTS) ORGANIZING AND DESIGNING THE TRANSFORMATION PROCESS TO PRUDUCE PRODUCT AND SERVICES (OUTPUT) ACCORDING TO THE TARGET QUALITY, COST, QUANTITY, DELIVERY TIME AND SAFETY .
Process flow chartBUY POWDER AT SUPPLIERKEEP IN STORESTART MAKING DADIHBOIL WATER AFTER BOILING ADD BATTER MILK POWDER (MIX UNTIL SMOOTH)THEN PUT A FEW POUNDS OF SUGAR AND A FEW LITERS OF FRESH MILK .MIX WELL UNTIL BOILING .COOL AT ROOM TEMPERATURE .PLACE THE COOKED WHEY TO EACH YOGURT CONTAINERPLACE THE FRUIT CUT INTO EACH CONTAINER YOGURT .YOGURT CONTAINER LID . PUT INTO THE FREEZER AND FREEZE .ARRANGE REGULAR YOGURT WITH FOR SALE TO THE PUBLIC .SOLD TO CUSTERMER
Operation ScheduleNo. Items Quantity Cost (Rm) Supplier
1 Manggis 15 40.00 Linda Buah-Buahan Sdn.Bhd
2 Mangga 20 30.00 Linda Buah-Buahan Sdn.Bhd
3 Strawberry 50 100.00 Pak Ngah Fruit Sdn.Bhd
4 Kiwie 18 50.00 Linda Buah-Buahan Sdn.Bhd
5 Buah Naga 15 40.00 Linda Buah-Buahan Sdn.Bhd
6 Apple 10 25.00 Azrina Buah Sdn.Bhd
7 Anggur 20 55.00 Azrina Buah Sdn.Bhd
8 Gula 25 packet 60.00 Ah Seng Sdn. Bhd
9 Natadicoco 20 40.00 Hasan Fruit Sdn.Bhd
10 Coklat 20 57.00 Ah Seng Sdn. Bhd
11 Serbuk dadih
100 105.00 Ah Seng Sdn. Bhd
Total Rm 602.00
No. Item QuantityUnit Cost(RM)
Total Cost(RM)
1 Electric 550.00
2 Water 300.00
3 Renovation 4000.00
4 Facility 3000.00
5 Ingredients 3000.00
6 Rental shop 1500.00
Grand Total (RM)
12350.00
Operation Overhead
FINANCIAL MANAGEMENT(PART5)
Introduction
A financial plan incorporates all financial
data derived from the operating budgets the
marketing,production and administration
budgets.Finacial information from the operating budgets is
then translated or transformed into a financial
budget.
Sources of CapitalNo.
Item Rm Percentage
1 Siti Maryam Binti Rahim 2000.00 13.3%
2 Nur Syazwana Binti Jamaludin
2000.00 13.3%
3 Muhammad Haziq Haikal B. Halid
2000.00 13.3%
4 Aimi Nadhirah Bt Mohd Fauzi
2000.00 13.3%
5 Athirah Simaa Bt Abd Rahman
2000.00 13.3%
6 Nor Ain Bt Ahmad 2000.00 13.3%
7 Name of the subsequent shareholder or owner
- -
8 External Sources of Funds - -
9 Bank Islam 4000.00 20.2%
10 Total 16000.00 100%
Our target for 10 more years are to expand our business and we start with serve the community
with our “Dadih Fruity” . Also upgrade our shop with wifi service
to our customer for their ease . Besides , we also will expand our business with using promotion at
Media , Internet and pamplet .
Conclusion
THE ENDSiti Maryam Bt Rahim
Nur Shazwana Bt JamaludinAimi Nadhirah Bt Mohd Fauzi
Athirah Simma Bt Abd RahmanMuhamad Haziq Haikal Bt Khalid
editorSiti Maryamtype writerShazwanaanimation
Siti Maryamdesingner
Aimi Nadhirahgrafic
Ain Ahmadassistance director
Athirah Simmaidea
Haziq Haikaldirector
Siti Maryam
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