Building the Social Enterprise (Advanced) - Andrew Jenkins

Building    A  Social  Enterprise  Andrew  Jenkins  |  @ajenkins  |  ajenkins@volterraconsul;ng.com  

Organiza;onal  DNA  

Compe&&ve  Intelligence  

Monitoring  Dominant  and  Emerging  PlaDorms    

Monitoring  Dominant  and  Emerging  PlaDorms    

Listen  Engage  Influence  

Your  Recrui;ng  Message  Here  

– Content  

– Contact  

– Cash  

Reputa;on  

Culture  

Talent  

24  

Content  

Intel’s  Employee  Cura;on  

The  Case  For  Blogging  -­‐  Telus  Talks  Business  

Ci;’s  Women  &  Co  

Mobile  

LinkedIn  iPad  App  

33  

Serendipity  

Humanizing  

So  what  happened?  

•  “We’re  experts  at  airplanes  but  novices  in  social  media.  We’re  learning  as  we  go.”  –Boeing  

•  Thousands  visit  blog,  NYTimes,  Forbes,  ABC  TV  (Sea`le  &  Denver)  

•  Boeing  Communica;ons  and  Engineer  responds  

•  Invita;on  to  visit  Boeing  and  Future  of  Flight    

Surprising  Social  Behaviour  

Mistakes  

Progressive  &  

Walmart  

The$10,000  Tweet  

Transparency  And  

Community  

Social  Good  

Enable  

Count  Me  In!  

Whatever  

I  Don’t  Want  To  Tweet  And  You  Can’t  Make  Me  

Internal  Social  Media  Ahtude  

Opera;ng  Models  

Decentralized  

Centralized  

Hub  and  Spoke  

Dandelion  

Adapted  from  Al;meter  Group  

How  do  you  do  what  you  do?  

How  does  communica;on  flow?  

Listen  Engage  Influence  

Remember,  it’s  “social”  media.    

It’s  about  sharing…not  shilling  

Thank  You  Images  –  iStockphoto,  Facebook,  LinkedIn,  

Twi9er,  and  YouTube  

Andrew  Jenkins  |  @ajenkins  |  ajenkins@volterraconsul;ng.com  

Images  

•  iStockphoto  •  h`p://blogs.villagevoice.com/runninscared/2012/04/if_youre_dna_is.php  

•  Facebook,  LinkedIn,  Twi`er,  and  YouTube