Broadband Boot Camp Oct. 2015

Broadband Boot Camp 2015

October 14, Baraboo WI Broadband & E-Commerce Education Center

WELCOME!

Framework of Change

Broadband E-Commerce & Education Center

1. Increase urgency

2. Build guiding teams

3. Get the vision right

4. Communicate the vision

5. Enable action

6. Create short-term wins

7. Don’t let up

8. Make it stick

Broadband Boot Camp Attendees

Broadband Boot Camp 2015

October 14, Baraboo WI Broadband & E-Commerce Education Center

Digital Leaders: Having an Impact

Broadband E-Commerce & Education Center

Internet service

providers

Infrastructure

Consumer demand

Consumer confidence

Community role?

Affordability

Return on Investment

Consumer savvy

Interaction between factors affecting broadband development

What Comes First?

Demand or Supply??

17%

16%

13%13%

12%

10%

8%

6%5%

Top Presentations at Broadband Show

Keeping your family safe onlineWhat is high speed Internet/broadband and how can it benefit me?Social media: what to use for what?Using the Cloud: making it work for meEnhancing education with broadbandWebsite development & optimizationKeeping our business secure onlineWhat is high speed Internet/broadband and how can it benefit my business?Telecommuting

Framework of Change

Broadband E-Commerce & Education Center

1. Increase urgency

2. Build guiding teams

3. Get the vision right

4. Communicate the vision

5. Enable action

6. Create short-term wins

7. Don’t let up

8. Make it stick

My prior life: Marathon County Broadband Programming

Mary KluzOutreach SpecialistBroadband and E-Commerce Education Center

A brief timelineMarathon County Events

Pre-2009 Marathon County task force on Economic Development

2009 ARRA grant application

2010 Sustainable Broadband Adoption Project begins

July 2011 Focus group – measuring awareness

August 2012 Community Focus Group on Adoption

July 2013 Funding secured for Tech Tutors

October 2013 Broadband assigned to county Infrastructure Committee

February 2014 County hosts community meeting

April 2014 County Technology Committee formed

May 2014 Tech Committee strategic planning begins

June 2014 Tech Tutors transition to RSVP

November 2014 Task Force on Rural Connectivity begins work

February 2015 Tech Committee creates work plan from strategic plan

Creating a Sense of Urgency

Building a Guiding Coalition and Developing a Strategic Vision

Communicating the Vision

Enabling Action…with commitments

The Collaboration Spectrum

Compete Co-exist Communicate Cooperate Coordinate Collaborate Integrate

Competition for clients, resources, partners, public attention

No systematic connection between agencies / organizations

Inter-agency information sharing (e.g. networking)

As needed, often informal, interaction, on discrete activities or projects

Organizations systematically adjust and align work with each other for greater outcomes

Longer term interaction based on shared mission, goals; shared decision-makers and resources

Fully integrated programs, planning, funding

TRUST

TURF

Generating Short Term Wins

Generating Short Term Wins

Don’t let up, learn from experience

• Evaluation:

56%

40%

4%

AGE RANGE

65+50-6435-49

66%

34%

GENDER

femalemale

Make it stick: instituting change

Crawford County Broadband Programming

Will CroninCommunity Resource Development EducatorCrawford County

Support Improved Broadband Internet Access in Crawford

CountyWill Cronin

University of Wisconsin-Extension, Crawford County

 Overview

• Broadband & E-Commerce Education Center• Grant to conduct broadband education

Overview

• Broadband & E-Commerce Education Center • Purpose• Create a coalition of stakeholders charged with

creating a reliable, accessible, and affordable community area network for Southwest Wisconsin (Crawford County, Richland County, Grant County, Lafayette County, and Green County).

 Overview

• Broadband & E-Commerce Education Center Grant• Purpose• Process• Monthly workshops/meetings• Organic/self-directed

 Overview

• Broadband & E-Commerce Education Center Grant• Purpose• Process• People• Economic Development• Regional Healthcare• Educational Institutions• Law Enforcement• Emergency Management• Libraries

Broadband Service in Crawford County and the Region

Broadband Speeds in the Region

Why is Broadband Important?

Economic Development

E-Commerce

Quality of Life, Retaining Young People

Stable high speed broadband access is critical to Crossing Rivers Medical Center and our affiliates and partners. A few examples our how we depend on broadband include transferring large radiology images to off-site radiologist, providing around-the-clock pharmacy services, providing dictation and transcription services, cloud based medical record keeping for our clinics, transferring immunization records and dozens of other small but critical tasks related to providing outstanding medical care for our patients. Our dependency on these ‘cloud based’ services and their associated bandwidth and reliability requirements seems to grow almost daily. Rich Huhn, Network Engineer

Testimonial: Crossing Rivers Health

Simple resolution of support at the county level.

Acknowledges the role of private sector in development.

Emphasizes the need for cooperation among units of government and providers.

Sets “the best possible broadband access” as an official goal of Crawford County.

Support Improved Broadband Internet Access in Crawford County

Sauk County Broadband Programming

Jennifer EricksonCommunity Resource Development EducatorSauk County

What struck you?

How is your thinking about your own community influenced?

What collaborations can you imagine are possible?

TABLE TALK

Exciting Times!

• From strategic “talk” to serious “action”

• Growing Collaborations

• New parties are weighing in and understanding the value proposition

Both Nationally & In Wisconsin Connect America Fund II

Broadband Opportunities Council: Report & Recommendations

Encourage further public & private investment & partnerships

Promote adoption & meaningful use:

Increase digital literacyEmpower communities to attract Investment

USF & Net Neutrality Debates

CAF II in Wisconsin

Expanded Broadband Grant Program

Re-energized State Broadband Advisory Group

UWEX Adoption & Utilization Advisory Council

Increased County engagement

Peaked interest by counties & municipalities

TABLE TALK

What did you hear, and how does it influence your thinking for your own county?

Small table discussion.

TABLE TALK

What do you need to help your community move forward?

Small table discussion.

TABLE TALK

What part does adoption play in making the system work for people?

Small table discussion.

TABLE TALK

What will you carry back with you, and what might you need to have success?

Small table discussion.

Broadband Boot Camp 2015

http://broadband.uwex.eduTwitter @WI_Broadband

Broadband & E-Commerce Education Center

Maria.Alvarez-Stroud@uwex.edu Mary.Kluz@ces.uwex.eduJ.Smith@uwex.edu