- 1. McGraw-Hill/Irwin 2003 The McGraw-Hill Companies, Inc.,All
Rights Reserved. MODULE 1 INTRODUCTION TOBUSINESS RESEARCH
2. What is Business Research?
- A systematic and scientific Inquiry whose objective is to
provide information to solve managerial problems.
3. Why Study Research?
- Research provides you with the knowledge and skills needed for
the fast-paced decision-making environment
4. Why Managers need Better Information
- Global and domestic competition is more vigorous
- Organizations are increasingly practicingdata mining anddata
warehousing
5. The Value of Acquiring Research Skills
- To gather more information before selecting a course of
action
- To do a high-level research study
- To understand research design
- To evaluate and resolve a current management dilemma
- To establish a career as a research specialist
6. Types of Studies Used to do Research
7. Different Styles of Research
- Descriptive Vs Analytical
- Quantitative Vs Qualitative
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- One-time and longitudinal
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- Field-setting and laboratory or simulation
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- Conclusion oriented and decision oriented
8. What is Good Research?
- Following the standards of the scientific method
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- Research process detailed
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- Research design thoroughly planned
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- Limitations frankly revealed
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- High ethical standards applied
9. What is Good Research?(cont.)
- Following the standards of the scientific method(cont.)
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- Adequate analysis for decision-makers needs
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- Findings presented unambiguously
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- Researchers experience reflected
10. The Manager-Researcher Relationship
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- Provide adequate background information
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- Access to company information gatekeepers
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- Develop a creative research design
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- Provide answers to important business questions
11. Manager-Researcher Conflicts
- Managements limited exposure to research
- Manager sees researcher as threat to personal status
- Researcher has to consider corporate culture and political
situations
- Researchers isolation from managers
12. When Research Should be Avoided
- When information cannot be applied to a critical managerial
decision
- When managerial decision involves little risk
- When management has insufficient resources to conduct a
study
- When the cost of the study outweighs the level of risk of the
decision