Bring Your Club Out of the Stone Age (a Toastmasters HPL Project)

Bring Your Club Out of the Stone AgeBring Your Club Out of the Stone Age...Into the Digital Age...Into the Digital Age

May 15, 2014May 15, 2014Darryl HeronDarryl Heron

Does it ever seem Does it ever seem that your club is that your club is living in the Stone living in the Stone Age? Age?

When they should be When they should be living in the Digital living in the Digital Age? Age?

Would you like people to Would you like people to be able to easily find your be able to easily find your club when they’re online? club when they’re online?

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Would you like people to Would you like people to be able to easily find your be able to easily find your club when they’re on their club when they’re on their smartphones? smartphones?

Today, your club needs to Today, your club needs to be found online and that be found online and that means Social Media!means Social Media!

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As part of my HPL As part of my HPL (High Performance (High Performance Leadership) project, Leadership) project, my goal is to my goal is to increase my club’s increase my club’s digital footprint & I digital footprint & I thought I’d share thought I’d share my insights with my insights with you…you…

*HPL not necessary to set *HPL not necessary to set up or improve your club’s up or improve your club’s Social Media presence, but Social Media presence, but why not take the why not take the opportunity to do it as an opportunity to do it as an HPL?HPL?

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Think about these up front.Think about these up front.

•Member Profile Member Profile •Where are these people?Where are these people?•Where are these people Where are these people online?online?

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• Member talents Member talents

• *Remember- Not *Remember- Not everyone will do online everyone will do online activitiesactivities

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Think about these up front continued.Think about these up front continued.

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What Social Media sites do people hang out at ?What Social Media sites do people hang out at ?

• Largest Social Largest Social NetworkNetwork

• 1 billion+ People1 billion+ People• 33rdrd largest country largest country• DemographicsDemographics

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Fanpage, Fanpage, Group, Group, or both?or both?

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• PrivacyPrivacy• Online FatigueOnline Fatigue• What would you post and how What would you post and how

often?often?

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Highway Toastmasters does Highway Toastmasters does a great job on Facebooka great job on Facebook

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• 22ndnd largest Social Network/Site largest Social Network/Site

• Largest “professional” social Largest “professional” social networknetwork

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Company Profile or Group?Company Profile or Group?

Are their other „Professional“ social networks Are their other „Professional“ social networks you should be in?you should be in?

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Imagine a YouTube for Imagine a YouTube for PresentationsPresentations

You & your club should consider You & your club should consider using it!using it!

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People can see some of the interesting People can see some of the interesting topics that are covered at your clubtopics that are covered at your club

Longtail effect!Longtail effect!

People can find the presentation when People can find the presentation when searching for appropriate key wordssearching for appropriate key words

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Over 29,000 people have views my Over 29,000 people have views my content on SlideShare since I joinedcontent on SlideShare since I joined

Pinterest is another recent Social Pinterest is another recent Social Media darling that you should Media darling that you should consider usingconsider using

It works well with visual contentIt works well with visual content

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Create pinboards about all sorts Create pinboards about all sorts of topics (quotes, leadership, etc)of topics (quotes, leadership, etc)

Create and participate in group Create and participate in group pinboardspinboards

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Our Toastmasters- Group pinboardOur Toastmasters- Group pinboard

Consider Using Flickr for Storing Consider Using Flickr for Storing And Sharing Pictures And And Sharing Pictures And DocumentsDocuments

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Now Doubt You’ve Heard of Now Doubt You’ve Heard of YouTube! YouTube!

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You can easily create your own YouTube You can easily create your own YouTube channelchannel

You can create and post videos You can create and post videos

You can subscribe to channels as well as You can subscribe to channels as well as creating playlists from videos of others that creating playlists from videos of others that you like. you like.

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Twitter- Oh yeah that place where Twitter- Oh yeah that place where people do all that tweeting…people do all that tweeting…

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Play around with Twitter to see if it is Play around with Twitter to see if it is something that might be good for your club something that might be good for your club

140 character limit can be challenging but 140 character limit can be challenging but also means your posts will be shortalso means your posts will be short

Google+ is an up and coming social Google+ is an up and coming social platform from Google. Not only are there platform from Google. Not only are there the social aspects that you’d expect but the the social aspects that you’d expect but the integration of things like Google Hangouts integration of things like Google Hangouts and other Google products. Because and other Google products. Because Google+ is from Google, this alone means Google+ is from Google, this alone means that you’ll probably eventually want to have that you’ll probably eventually want to have a profile here. a profile here.

Where are the people that meet your Where are the people that meet your member profile? You want to be where member profile? You want to be where they are! they are!

The Social Media landscape can change The Social Media landscape can change pretty quickly so do close your mind to pretty quickly so do close your mind to other emerging sites! other emerging sites!

*Remember that your club doesn’t need to *Remember that your club doesn’t need to be everywhere online, sometimes less is be everywhere online, sometimes less is more.more.

Social Media- Other SitesSocial Media- Other Sites

Ultimately, this is what you‘re Ultimately, this is what you‘re looking for from all of your looking for from all of your

Social Media profiles!Social Media profiles!

There are some tools/sites that allow you to There are some tools/sites that allow you to post to more than one site at a time (i.e. post to more than one site at a time (i.e. Hootsuite) and to even schedule when your Hootsuite) and to even schedule when your posts are online posts are online

There are lots of apps for your smart phone There are lots of apps for your smart phone or tablet that can help in posting to Social or tablet that can help in posting to Social Media sitesMedia sites

Social Media- ToolsSocial Media- Tools

Be sure to look at ways to keep people on Be sure to look at ways to keep people on your website longer with your team your website longer with your team

Create some new pages that might be Create some new pages that might be useful to potential membersuseful to potential members

Involve willing members of your club in Involve willing members of your club in creating pages that they’d find usefulcreating pages that they’d find useful

Make if fun!Make if fun!

Don’t Forget Your Website!Don’t Forget Your Website!

Consider working with other clubs in your Consider working with other clubs in your area. You can create Toastmaster groups in area. You can create Toastmaster groups in different geographical areasdifferent geographical areas

Think about other search words that people Think about other search words that people might use and you can create groups with might use and you can create groups with clubs in your area related to these clubs in your area related to these

Great way to get to know other Great way to get to know other Toastmasters in your area!Toastmasters in your area!

I’ve tried to give you some things to think I’ve tried to give you some things to think about when putting together your strategy about when putting together your strategy (what Social Media sites) (what Social Media sites)

I’ll put together more presentations later, so I’ll put together more presentations later, so stay tuned. stay tuned.

Have fun!Have fun!

Final Words!Final Words!

Establishing Social Media Establishing Social Media profiles where the people profiles where the people meeting your profile hang meeting your profile hang out and providing useful out and providing useful content…content…

Will help you to Will help you to bring your club out bring your club out of the Stone Age of the Stone Age and into the Digital and into the Digital Age! Age!

Social Media LinksSocial Media Links

Facebookhttp://www.facebook.com/

LinkedInhttp://www.linkedin.com/

Pinteresthttp://pinterest.com/

Our Toastmasters Boardhttp://pinterest.com/darrylheron/our-toastmasters/

Flickrhttps://www.flickr.com/

Social Media Links Continued

Social Media Links Continued

SlideSharehttp://www.slideshare.net/

Twitterhttps://twitter.com/

YouTubehttps://www.youtube.com/

HootSuitehttps://hootsuite.com/

...More on Darryl...More on Darryl

About.mehttp://about.me/darrylheron

LinkedIn:http://de.linkedin.com/in/darrylheron/

Darryl Heron‘s presentations on SlideSharehttp://www.slideshare.net/darrylheron

I‘m on Pinterest at:https://pinterest.com/darrylheron/

Email me:mailto:darrylheron@about.me

Contact meContact me

I have a few different email addresses but you can reach me at:darrylheron@about.me

Feel free to contact me elsewhere in the online world (be sure to let me know how you found me)

…

www.toastmasters.orgwww.toastmasters.org

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