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WASC ARC, Brandman,Innovate Education
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Using Institutional Leadership to Impact
Regional Engagement in Education
WASC ARC Conference
April 25, 2014
Niki V. Santo, Campus Director
Kathy Theuer, Associate Dean, School of Education
Brandman University
– Part of the Chapman University System
– Private, independent, non-profit
– Serving adult learners
– 25 campuses in CA, WA and online
– 12,000 students*
– 53 undergraduate and graduate degree programs, teaching
credential programs, extended education programs
– *Avg Enrollment Per Session
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Role of the University in the Community
Traditional Role
– Share Expertise/Publish/Serve on advisory boards
– Train workforce
– Serve in an advisory capacity; committee membership
Broader Role
– Establish partnerships
– Engage the community to address issues
– Influence public discourse on topics
– Reframe discussions
– Provide professional development
“Convener, Trainer, Social moderator”
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Issues in Education
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International Comparisons
McKinsey Report (2007)
OECD Report (2010)
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Books by Educators
Innovate Education
Educational reform and advocacy initiative
Brings together regional, national and international leaders
in education with a focus on educational reform and
advocacy
Emerged from discussions with regional stakeholders,
corporate community and elected officials in Central
California
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Innovate Education
One-Day Summit
– Panels
– Plenary sessions
– Workshops highlighting “best practices”
in the region
6 Counties in Central California
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Focus on innovative and replicable practices for California classrooms
Innovate Education
Participants
– Educators
– Parents
– Community Leaders
– Elected Officials
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Featured Speaker
Dr. Yong Zhao, University of Oregon
Internationally renowned scholar and author of World Class
Learners: Educating Creative and Entrepreneurial Students
Dr. Yong Zhao
Featured Speaker
Donna Porter & Mr. Dwayne (D.J.) Batiste
Donna was honored at the Kennedy Center in 2012 as one of
the ten most inspirational teachers in the nation
Best Practices Workshops
Ann-Marie Delgado Using Social Media Effectively in the Classroom
Ron Boren - Write On! Using for Narrative Prompts in Writing
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Dave Menshew - Using Forensic Biotechnology to Engage Students in Learning
Lisa Tiwater - Common Core Standards: Changing Paradigms and Practices
Best Practices Workshops
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Ken Schmidt - Academic Research and Writing at the Middle and High School Level
Melissa Brewer - How to engage “Generation Google”.
Best Practices Workshops
Best Practices Workshops
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Alan Gwynn - Technology Integration & Professional Learning
Communities
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Philip Hawkins -Integrating Technology in the Common Core Mathematics Curriculum
Shirley Potterton - Get Them Out of Their Chairs: The Movement Learning Connection
Best Practices Workshops
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Luke Hibbard - The Flipped Classroom
Best Practices Workshops
Establishing a Regional Initiative
The Process is just as important if not more globally important
than the event itself.
Engaged stakeholders in the planning process to tailor
desired results to the region
Developed media plan
Leveraged digital and social media
Developed partnerships with business and corporate
community
Recruited sponsors
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Planning Process
Define Thought Leadership Objectives
Validate through community based dialogue
Gather Complementors
– Complementors are more important than funders
Establish media and outreach plan
Ongoing storytelling through traditional and social media
Project Execution
Post project follow up and development
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Event Sponsors
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Media Plan
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Media Plan
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• Website
• SearchDigital
• LinkedInSocial
• Local and Regional BroadcastTraditional
-education.com
Media Plan
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Media Plan
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Mention in 120 Media Outlets
Sample press release
Statistics
10 Workshops
2 Plenary Sessions
1 Policy Panel Discussion and Q&A
160 participants
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Results
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Early Childhood
Teacher8%
Elementary Teacher
20%
Secondary13%
Administrator21%
Community Leader
10%
Higher Education
28%
Primary Educational Role
Results
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Results
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Sample Comments
“Moving.”
“The presentations . . .showed the incredible innovation going
on in our community.”
“This changed my paradigm of how public education should
work.”
Results
Ongoing Initiatives Developed
– Common Core Project: Addressing needed areas of development
for common core aligned teaching
– Digital literacy project
– K-12 and IHE partnerships
– Ethical influence
– Regional Thought Leadership Brand
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Results
Replicable Model
Internal discussions about expanding the model to other regions the
university serves
Process for other IHEs; educational non-profits; large districts and
county education agencies
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QUESTIONS
theuer@brandman.edu
santo@brandman.edu
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