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Branding is becoming increasingly important in higher education as students have more choices.
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Branding & the Educational Landscape
Where there is choice, branding is necessary.
Branding isn’t cosmetic. Visuals
are the part of the branding
process.
Branding is a collective representation of ideas,
emotions and associations attached to a school.
Developing a brand is less
about what you say and more
about how it is perceived.
Brand Foundation
• Identifying and acknowledging purpose• Rooted in emotion, truth and values• Tailoring for audience• Delivering on the brand promise• Showcasing the brand personality• Thriving in your niche
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