Brand management-Law of Change (Danyal Mustafa)

The Law of change

Presentation by: Danyal Mustafa

BBA-VII, SZABIST Lrk PK.

Cell # +923133700959

Course: Brand Management (Elective)

Course Instructor: Sir Waqas Mazhar

Before going towards my topic, I would like to ask from you people.

1- What do you mean by CHANGE?

2- Why CHANGE occurred?

Brands can be changed, but only infrequently and very carefully

Before going towards change, Company must

Think again and again..

Why companies go for change?

• Situation has changed

• Unique and Innovative Ideas

• Increase more standards

• People need something better/different

Three main factors

• Choice

• Chance

• Crisis

When you should NOT change your brand’s look

If your business is Growing Successfully and do

not upset clients by Switching.

Never go for change, just add the value…

If any issue/problem occurred,

Company think!

• Do we have to change our service Standards?

• Do we have to change brand logo?

• Do we adjust our pricing or distributing policies?

If they find the problem than they should go for

CHANGE..

Some Examples

Pepsi

Apple

Coke vs New Coke

(Awareness and PR Campaigns)

• In 1985 when Coke changed its recipe, It

flopped due to less Awareness and PR.

• They learned the lesson and successfully re-

introduced Coke Classic with public relations

campaign.

Pros and cons for changing the logo

Pros

• It attracts the attention of customers.

• Improvements

• New Beginnings

• It will boost your company’s image.

Continue..

Cons

• Expenses will be incurred.

• Logo will take time to get its message across to consumer’s mind.

• Customers might not appreciate your new logo.

Thank you