Boost Checkout Conversions at eTailing India Expo'17

Boost Checkout ConversionLearnings from real world

Preface

The ‘Raison d’etre’ for all commerce sites is to SELL. Generally conversion rates range anywhere between 0.5% to 10%. Complicated checkout experiences contribute to low conversion rates as well.

Customers who abandon carts always SHOW MORE PROCLIVITY TO COMPLETE PURCHASES. How can we make the entire checkout more intuitive, and thereby increase conversion is the topic for todays discussion.

• Allow editing cart during checkout• Provide capability to estimate taxes

and shipping ASAP• Use progress bars to guide

customers through checkout process

• Visual emphasis should be given to important elements

Empower your Customers

• Allow editing cart during checkout

• Use progress bars to guide customers through checkout process

• Visual emphasis should be given to important elements

• Allow editing cart during checkout• Provide capability to estimate taxes

and shipping ASAP• Use progress bars to guide

customers through checkout process

• Visual emphasis should be given to important elements

Empower your Customers

• Provide capability to estimate taxes and shipping ASAP

• Provide multiple payment options.

• Allow editing cart during checkout• Provide capability to estimate taxes

and shipping ASAP• Use progress bars to guide

customers through checkout process

• Visual emphasis should be given to important elements

Be Sensitive to Customers Concerns

• Customers expect final prices/discounts displayed as early as possible

• Provide capability to add promotions on all checkout steps.

• Callout promotions at multiple places.

• Allow editing cart during checkout• Provide capability to estimate taxes

and shipping ASAP• Use progress bars to guide

customers through checkout process

• Visual emphasis should be given to important elements

• Highlight Safety• Highlight customer service

numbers and hours• Provide live chat options

prominently

Be Sensitive to Customers Concerns

• Allow editing cart during checkout• Provide capability to estimate taxes

and shipping ASAP• Use progress bars to guide

customers through checkout process

• Visual emphasis should be given to important elements

Promote ease of Checkout

• Allow guest checkout• Design checkout to have

minimal clicks and page reloads

• Implement one click checkout for registered users

• Allow editing cart during checkout• Provide capability to estimate taxes

and shipping ASAP• Use progress bars to guide

customers through checkout process

• Visual emphasis should be given to important elements

Promote ease of Checkout

• Minimal distractions, simplified header and footer

• No cross sell/upsell during checkout

• Allow social login for profile creation

• Allow editing cart during checkout• Provide capability to estimate taxes

and shipping ASAP• Use progress bars to guide

customers through checkout process

• Visual emphasis should be given to important elements

Encourage engagement

• Allow customers to save items for later

• Leverage platform features like wish lists/ favorite lists

• Consider long cart longevity