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Hazel Hall's invited keynote paper presented at ISSOME 2011: Information Science and Social Media International Conference, Turku, Finland, 24-26 August 2011.
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Beyond broadcast and consume
Modification of provider-user behaviours in social media space
Information Science and Social Media – International Conference August 24-26, Åbo/Turku, Finland Keynote presentation by Professor Hazel Hall, Director, Centre for Social Informatics, 24 August 2011
http://about.me/hazelh
If you are tweeting this session, please refer to me as @hazelh. Thank you!
http://about.me/hazelh
If you are tweeting this session, please refer to me as @hazelh. Thank you!
Thank you for inviting me!Thank you for inviting me!
“Different contexts” Information services delivery and teaching
“Different contexts” Information services delivery and teaching
“what is really changing and what is only a trend” “what is really changing and what is only a trend”
“needed competencies” “needed competencies”
Social media deployment (generally) replicates “broadcast-consume” model of services provision
Peer collaboration points to opportunities for behaviour modification
Contexts and challenges for change
Key points
Social media deployment (generally) replicates “broadcast-consume” model of services provision
Peer collaboration points to opportunities for behaviour modification
Contexts and challenges for change
Key points
Information access and discovery
e.g. book-marking
Information access and discovery
e.g. book-marking
Reference services
e.g. instant messaging, online chat
Reference services
e.g. instant messaging, online chat
News & current awareness
e.g. microblogging
News & current awareness
e.g. microblogging
Teaching and training
e.g. video sharing
Teaching and training
e.g. video sharing
News and current awarenessNews and current awareness
News and current awarenessNews and current awareness
“Twinforming”“Twinforming”
Current LIS professional literature on the implications of Web 2.0 technologies for libraries and their service provision tends to emphasise the new social software and media as information assets to be integrated into existing service offerings.
Current LIS professional literature on the implications of Web 2.0 technologies for libraries and their service provision tends to emphasise the new social software and media as information assets to be integrated into existing service offerings.
Current LIS professional literature on the implications of Web 2.0 technologies for libraries and their service provision tends to emphasise the new social software and media as information assets to be integrated into existing service offerings.
Current LIS professional literature on the implications of Web 2.0 technologies for libraries and their service provision tends to emphasise the new social software and media as information assets to be integrated into existing service offerings.
Leif Kajberg “Implications of the Web 2.0 technologies for public libraries intending to facilitate alternative public discourse”
Leif Kajberg “Implications of the Web 2.0 technologies for public libraries intending to facilitate alternative public discourse”
A user-centered approach is not only about using technologies such as blogs or Twitter to reach users, but also how to engage users in design of library program/services, encourage their active participation in library projects, and integrate their opinions and suggestions together into the library’s decision.
A user-centered approach is not only about using technologies such as blogs or Twitter to reach users, but also how to engage users in design of library program/services, encourage their active participation in library projects, and integrate their opinions and suggestions together into the library’s decision.
A user-centered approach is not only about using technologies such as blogs or Twitter to reach users, but also how to engage users in design of library program/services, encourage their active participation in library projects, and integrate their opinions and suggestions together into the library’s decision.
A user-centered approach is not only about using technologies such as blogs or Twitter to reach users, but also how to engage users in design of library program/services, encourage their active participation in library projects, and integrate their opinions and suggestions together into the library’s decision.
Lu Xiao “A community based learning approach towards training librarian 2.0”
Lu Xiao “A community based learning approach towards training librarian 2.0”
Current LIS professional literature on the implications of Web 2.0 technologies for libraries and their service provision tends to emphasise the new social software and media as information assets to be integrated into existing service offerings.
Current LIS professional literature on the implications of Web 2.0 technologies for libraries and their service provision tends to emphasise the new social software and media as information assets to be integrated into existing service offerings.
A user-centered approach is not only about using technologies such as blogs or Twitter to reach users, but also how to engage users in design of library program/services, encourage their active participation in library projects, and integrate their opinions and suggestions together into the library’s decision.
A user-centered approach is not only about using technologies such as blogs or Twitter to reach users, but also how to engage users in design of library program/services, encourage their active participation in library projects, and integrate their opinions and suggestions together into the library’s decision.
Leif KajbergWhat else can these tools be used for?
Leif KajbergWhat else can these tools be used for?
Lu XiaoWho participates?Lu XiaoWho participates?
Social media deployment (generally) replicates “broadcast-consume” model of services provision Broadcasters create Customers consume Few opportunities (if any) for co-production Communication prioritised over community
Key points
Social media deployment (generally) replicates “broadcast-consume” model of services provision Broadcasters create Customers consume Few opportunities (if any) for co-production Communication prioritised over community
Key points
… or, this is what is mainly reported… or, this is what is mainly reported
Social media deployment (generally) replicates “broadcast-consume” model of services provision
Peer collaboration points to opportunities for behaviour modification
Contexts and challenges for change
Key points
Co-production within the community: librarians as an example
“Meeting” in social media space A “place” for members
Collaborating in social media space Platforms for membership co-production
Community buildingNetworking based on career stage
Community buildingNetworking based on career stage
Community buildingNetworking based on a particular interest
Community buildingNetworking based on a particular interest
Community buildingNetworking based on career stage
Community buildingNetworking based on career stage
Community buildingNetworking based on a particular interest
Community buildingNetworking based on a particular interest
Community buildingNetworking based on career stage
Community buildingNetworking based on career stage
Meeting, making connections as peersMeeting, making connections as peers
Shared meeting space at events for co-located and remote participants
Possibilities for new knowledge creation through discussion
Shared meeting space at events for co-located and remote participants
Possibilities for new knowledge creation through discussion
Shared meeting space at events where all participants are remote
Possibilities for new knowledge creation through discussion
Shared meeting space at events where all participants are remote
Possibilities for new knowledge creation through discussion
Wikis for community co-productionWorkplace and repositoryWikis for community co-productionWorkplace and repository
Other sophisticated information behaviours exhibited by librarians using social media
To support staff development and career direction
To promote productivity and efficiency at work To inspire innovation and services development
Blogging as development activityBlogging as development activity
Twitter for productivity and efficiencyTwitter for productivity and efficiency
Twitter is the big surprise here. Despite being a disorganised and unstructured approach to finding information I continue to come across amazingly relevant and useful material.
Twitter is the big surprise here. Despite being a disorganised and unstructured approach to finding information I continue to come across amazingly relevant and useful material.
Twitter for productivity and efficiencyTwitter for productivity and efficiency
Applications to inspire innovation and services developmentApplications to inspire innovation and services development
…increasing use of [social media] tools has seen the web advance from a platform of information delivery to one that includes contribution and collaboration… this research paper examines the nexus of two important phenomena: various established information practices and the uptake of social media tools to facilitate or extend these practices.
…increasing use of [social media] tools has seen the web advance from a platform of information delivery to one that includes contribution and collaboration… this research paper examines the nexus of two important phenomena: various established information practices and the uptake of social media tools to facilitate or extend these practices.
Sally Burford “The use of social media technologies in the work practices of information professionals”
Sally Burford “The use of social media technologies in the work practices of information professionals”
Social media deployment (generally) replicates “broadcast-consume” model of services provision
Peer collaboration points to opportunities for behaviour modification
Contexts and challenges for change
Key points
Contexts and challenges for change Relate to uncertainty about the tools
themselves Relate to role traditions Relate to restrictions imposed by the wider
environment
Contexts and challenges for change Relate to uncertainty about the tools
themselves Relate to role traditions Relate to restrictions imposed by the wider
environment
So many tools…So many tools…
http://www.bite.ca/bitedaily/2010/07/social-media-monopoly-board-game/
What is Wikipedia?What is Wikipedia?
A tool with multiple functionsA tool with multiple functions
What is really changing, and what is only a trend?
Sleep is an acquired habit. Cells don’t sleep. Fish swim in water all night. Even a horse doesn’t sleep. A man doesn’t need any sleep.(Edison, 1847-1931)
Sleep is an acquired habit. Cells don’t sleep. Fish swim in water all night. Even a horse doesn’t sleep. A man doesn’t need any sleep.(Edison, 1847-1931)
Edison cited in the Washington Post by D. Drabelle, 29 April 2008 in article entitled “Naptime: though the practice is fading in some places experts find benefits in midday slumber”
Edison cited in the Washington Post by D. Drabelle, 29 April 2008 in article entitled “Naptime: though the practice is fading in some places experts find benefits in midday slumber”
Contexts and challenges for change Relate to uncertainty about the tools
themselves Relate to role traditions Relate to restrictions imposed by the wider
environment
Here’s something new and interesting. How could we use it?Here’s something new and interesting. How could we use it?
Users can pin historic data such as images, photographs, videos, audio clips, descriptive and narrative text on to a map. It’s a superb resource for local history, and if your library has a collection of images, why not consider digitizing and adding them?
Users can pin historic data such as images, photographs, videos, audio clips, descriptive and narrative text on to a map. It’s a superb resource for local history, and if your library has a collection of images, why not consider digitizing and adding them?
Phil Bradley in CILIP Update, August 2011, p. 23Phil Bradley in CILIP Update, August 2011, p. 23
Here’s something new and interesting. How could we use it?Here’s something new and interesting. How could we use it?
Users can pin historic data such as images, photographs, videos, audio clips, descriptive and narrative text on to a map. It’s a superb resource for local history, and if your library has a collection of images, why not consider digitizing and adding them?
Users can pin historic data such as images, photographs, videos, audio clips, descriptive and narrative text on to a map. It’s a superb resource for local history, and if your library has a collection of images, why not consider digitizing and adding them?
Phil Bradley in CILIP Update, August 2011, p. 23Phil Bradley in CILIP Update, August 2011, p. 23
Here’s something new and interesting. How could we use it?Here’s something new and interesting. How could we use it?
They are here, with the right tools!They are here, with the right tools!
Advocacy is the exceptionAdvocacy is the exception
http://prezi.com/bz7dtj1gfdys/information-related-activities-in-a-social-media-and-public-library-context/
Contexts and challenges for change Relate to uncertainty about the tools
themselves Relate to role traditions Relate to restrictions imposed by the wider
environment
Social = leisureSocial = leisure
Social media = dangerSocial media = danger
A couple more “dangerous” technologies that can be used for leisure purposes.
We could go on…
A couple more “dangerous” technologies that can be used for leisure purposes.
We could go on…
Looking forward to picking up some of these themes over the course of the conference
Looking forward to picking up some of these themes over the course of the conference
Credits
Image: 'Urquhart Castle, Loch Ness' http://www.flickr.com/photos/78607393@N00/2293247654
Image: 'Warhol's Light Bulbs' http://www.flickr.com/photos/66814335@N00/3036254720
Image: 'Jacob und Wilhelm Grimm Centrum / HU+Berlin'
http://www.flickr.com/photos/67499195@N00/4119691598
Thanks to Maureen Ridley, National Library of Scotland, for sourcing the Edison quotation.
Image: 'KAP of a hotel pool in Beberibe,+CE,+Brazil+-+05' http://www.flickr.com/photos/34708734@N00/3858086006
Image: 'The Lion sleeps tonight....' http://www.flickr.com/photos/66164549@N00/2491859635
Image: 'email me button' http://www.flickr.com/photos/10152660@N03/4004809519
Image: 'Off the hook' http://www.flickr.com/photos/53611153@N00/3526441484
Professor Hazel Hallh.hall@napier.ac.uk @hazelh
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