BES NSF Final Presentation

Bioelectrochemical System for Wastewater Treatment

“BES”

Team 10

Spring 2012

Final Presentation

Decentralized wastewater treatment using Microbial Fuel Cell Technology resulting in Electricity Generation from Wastewater.

http://youtu.be/k7sQuNUsdMQ

Technology Video Blog

http://ipbuwm.wordpress.com

Interview Videohttp://youtu.be/C1VFJbu1ppk

The synergistic coupling of Microbial Fuel Cell technology withAlgae Bioreactors for complete treatment of wastewater

Integrated Photo-Bioelectrochemical System

Kyle JacobsonEL

Zhen HePI

Mark MurphyMentor

Contacts this week

4

Decentralized wastewater treatment using Microbial Fuel Cell Technology

Kyle JacobsonEL

Zhen HePI

Mark MurphyMentor

TotalInterviews/

Conversations 102

BESBioelectrochemical System for Wastewater Treatment

Fuel

CO2

H+

O2

H2O

e-

Cation Exchange Membrane

Bacteria

Anode Cathode

How does a microbial fuel cell work?

Team: IPBBusiness Model Canvas 1

• S. Alliance• Coopetition• Joint Ventures• Buyer-

Supplier

• IP

• Problem Solving

• Production • Energy Eff.• WW

Treatment• Bioenergy

• People • Manufacturing

• Outsourcing• Direct

Services• Web-Based

• Direct Comm• Through Firm• Website

• Case-by-case• Asset Sale• Licensing

• End User

Team: IPBBusiness Model Canvas 1

• S. Alliance• Coopetition• Joint Ventures• Buyer-

Supplier

• IP

• Problem Solving

• Production • Energy Eff.• WW

Treatment• Bioenergy

• People • Manufacturing

• Outsourcing• Direct

Services• Web-Based

• Direct Comm• Through Firm• Website

• Case-by-case• Asset Sale• Licensing

• End User ?

Team: IPBBusiness Model Canvas 1

• S. Alliance• Coopetition• Joint Ventures• Buyer-

Supplier

• IP

• Problem Solving

• Production • Energy Eff.• WW

Treatment• Bioenergy

• People • Manufacturing

• Outsourcing• Direct

Services• Web-Based

• Direct Comm• Through Firm• Website

• Case-by-case• Asset Sale• Licensing

• End User ?

?

Team: BESFinal (HA!) Business Model Canvas

- S. Alliance Water Tech Company

-Joint Ventures-Manufacturing

-IP

- Problem Solving- Education

-Energy Recovery From Waste--Less Sludge Production-Energy Savings

- People - R&D

- Self-service- ContractedService- Direct/Indirect Sales

-Direct Comm-Through Partners-Website-Trade Conference

- Licensing

Water/Wastewater Technology Firm - Seimens - Veolia Water - GE Water - Ovivo - EDI - Trojan

What we learned• Regulation driven – ever tightening

What we learned• Regulation driven – ever tightening• New Technology should be:– Low cost– Small footprint– Low maintenance– Fluctuating loads

What we learned• Regulation driven – ever tightening• New Technology should be:– Low cost– Small footprint– Low maintenance– Fluctuating loads

• Value propositions confirmed

What we learned• Regulation driven – ever tightening• New Technology should be:– Low cost– Small footprint– Low maintenance– Fluctuating loads

• Value propositions confirmed• Customers interested in MFC technology• Demonstration scale needed to validate

technology

Learning pathwayI-Corp Program

Start

Feedback

Partnerships

Larger Water Company – Have you piloted this yet? (Mature technology)

Municipal WWTP – Conservative in adoption of new tech

Have you looked at Industrial?

Industrial WW Producers: Food/Beverage

Why do we want algae?

Sales Reps: Influencing everyone! Algae

Customer Contacts

Sunnyvale WWTP – Separation and Space issue

Another Product (algae) to deal with

More Industrial WW Producers:More flexible in adoption...

Technology Development

Tran

sitio

n Pe

riod

Demonstration Scale!

Food and Beverage Wastewater Market Size - 2011*

$450 million (30% new facilities)

$1.5 billion

$135million(30% small scale treatment system)

*Frost and Sullivan, 2012

Total Market

Target Market

Total Available Market

5% Annual Growth

Target Market

• Food and Beverage WW producers

– Low to Medium Strength Organic Load

• 500-2000mg/L COD

– Low to Medium Flow Rates

• < 250,000gal/day

Target Market

Cheese Plants have wastewater!

Customer Archetypes

• Water/Wastewater Technology Company

– Manufacturing ability

– Develop new technology

– Utilize out-side sales representative network

Wow, that’s neat but… Interesting… We’d like to

try that?Customer Attitude

Financial Cost

BES Scale<1L 100 L 1m3

Timeline 0 yr 1 yr 2 yr

$660k$150k$0

Transition Period

Pathway to Scale Up

EcosystemUniversity &

Start-up

Feedback from Customer Development

Education

Prototype & Demonstration

Water Tech. Co.(Client)

Water Technology Company

(Partnership)

Licensing

IP$$

Previous Business ModelCanvas

Team Interview Video

• http://www.youtube.com/watch?v=2JpvyxKEsio&feature=relmfu

Team: IPBBusiness Model Canvas 1

• S. Alliance• Coopetition• Joint Ventures• Buyer-

Supplier

• IP

• Problem Solving

• Production • Energy Eff.• WW

Treatment• Bioenergy

• People • Manufacturing

• Outsourcing• Direct

Services• Web-Based

• Direct Comm• Through Firm• Website

• Case-by-case• Asset Sale• Licensing

• End User

Team: IPBBusiness Model Canvas 2

- S. Alliance -Eng Consulting Company-Coopetition-Synthetic GenomicsJoint VenturesBuyer-Supplier

IP

- Problem SolvingProduction- Education

Energy EffWW TreatmentBioenergy-Energy Recovery From Waste

-Energy Efficient Contaminate Removal

People ManufacturingR&D

OutsourcingDirect ServicesWeb-Based- Self-service

-Direct CommThrough Firm-Through Partners-Website

Case-by-caseAsset SaleLicensing

• End UserWastewater Firm - Seimens - Veolia Water - GE WaterMunicipal/ Industrial Wastewater Treatment Facilities

Team: IPBBusiness Model Canvas 3

- S. Alliance -Eng Consulting Company-Coopetition-Synthetic Genomics-Joint Ventures

IP

- Problem Solving- Education

-Energy Recovery From Waste

-Energy Efficient Contaminate Removal

-Less Sludge Production

- People - R&D

- Self-service

-Direct Comm-Through Partners-Website

- Licensing (large scale)- Asset Sale (small scale)

- Wastewater Firm - Seimens - Veolia Water - GE Water- Municipal/ Industrial Wastewater Treatment Facilities

Farmers

Team: IPBBusiness Model Canvas 5

- S. Alliance -Eng Consulting Company

Water Tech Company

-Coopetition

-Joint Ventures-Manufacturing

-IP

- Problem Solving- Education

-Energy Recovery From Waste-Energy Efficient Contaminate Removal-Less Sludge Production-Energy Savings

- People - R&D

- Self-service

-Direct Comm-Through Partners-Website-Trade Conference

- Licensing (large scale)- Asset Sale (small scale)- Consulting

- Wastewater Firm - Seimens - Veolia Water - GE Water

- Municipal/ Industrial Food/Beverage Wastewater Treatment Facilities-Farmers

Team: IPBBusiness Model Canvas 4

- S. Alliance -Eng Consulting

Company

-Coopetition -Synthetic Genomics

-Joint Ventures

-ManufacturingIP

- Problem Solving- Education

-Energy Recovery From Waste

-Energy Efficient Contaminate Removal

-Less Sludge Production- Energy Savings

- People - R&D

- Self-service

-Direct Comm-Through Partners-Website

- Licensing (large scale)- Asset Sale (small scale)- Consulting

- Wastewater Firm - Seimens - Veolia Water - GE Water- Municipal/ Industrial Wastewater Treatment Facilities

- Farmers

Team: BESBusiness Model Canvas 6

- S. Alliance Water Tech Company

-Coopetition

-Joint Ventures-Manufacturing

-IP

- Problem Solving- Education

-Energy Recovery From Waste--Less Sludge Production-Energy Savings

- People - R&D

- Self-service- ContractedService- Direct/Indirect Sales

-Direct Comm-Through Partners-Website-Trade Conference

- Licensing - System Sale- Consulting

- Wastewater Firm - Seimens - Veolia Water - GE Water

Decentralized WWTP- Food/Beverage-Farmers-Small Community

Team: BESBusiness Model Canvas 7

- S. Alliance Water Tech Company

-Coopetition

-Joint Ventures-Manufacturing

-IP

- Problem Solving- Education

-Energy Recovery From Waste--Less Sludge Production-Energy Savings

- People - R&D

- Self-service- ContractedService- Direct/Indirect Sales

-Direct Comm-Through Partners-Website-Trade Conference

- Licensing - System Sale- Consulting

-Wastewater Firm - Seimens - Veolia Water - GE Water

Decentralized WWTP- Food/Beverage-Farmers-Small Community

Team: BESBusiness Model Canvas 7

- S. Alliance Water Tech Company

-Joint Ventures-Manufacturing

-IP

- Problem Solving- Education

-Energy Recovery From Waste--Less Sludge Production-Energy Savings

- People - R&D

- Self-service- ContractedService- Direct/Indirect Sales

-Direct Comm-Through Partners-Website-Trade Conference

- Licensing - System Sale

-Wastewater Firm - Seimens - Veolia Water - GE Water

Decentralized WWTP- Food/Beverage-Farmers-Small Community

Team: BESFinal (HA!) Business Model Canvas

- S. Alliance Water Tech Company

-Joint Ventures-Manufacturing

-IP

- Problem Solving- Education

-Energy Recovery From Waste--Less Sludge Production-Energy Savings

- People - R&D

- Self-service- ContractedService- Direct/Indirect Sales

-Direct Comm-Through Partners-Website-Trade Conference

- Licensing

-Wastewater Firm - Seimens - Veolia Water - GE Water - Ovivo - EDI - Trojan